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Boot Camp Marketing boot camp marketng craig ballantyne Fitness Marketing Lifestyle mindset open boot camp personal trainer marketing

Boot Camp Marketing With The Office Visit Method (Awesome!)

Published on November 16, 2011 By stevehochman

Way before I started getting referred to as the world’s undisputed boot camp marketing authority, I had a little problem… Ya see, I opened a personal training center and since I spent all my cash reserves, I needed to figure out a way to get clients fast or I would be screwed when it came [...]

5 Fitness Marketing Things You Must Do Every Month

Published on January 13, 2010 By stevehochman

Hey – Steve here with a very special guest post from my friend Craig Ballantyne. It blows my mind how Craig continually gets MASSIVE amounts of STUFF DONE as he continues to grow his fitness empire! Craig was cool enough to share 5 of his top fitness marketing secrets you must do every month to [...]

Fitness Marketing Mindset Series #4

Published on January 9, 2010 By stevehochman

Fitness Marketing Mindset Series #4 If ya really think about it, every experience in life comes down to perspective. For instance, if you go to the movies in the daytime, when you get out it seems really bright outside. But it’s no brighter than it was when you went in, it’s just that your eyes [...]

Fitness Marketing Mindset Series #3

Published on January 6, 2010 By stevehochman

Fitness Marketing Mindset Series #3 One of the biggest factors that made opening six, six-figure boot camp locations in just 7 months happen was… ENERGY! So how do YOU experience heaping amounts of endless, contagious, client attracting energy day in and day out? Simple, NEVER wake up because you have clients in the morning. That’s [...]

How To Close 9 Out Of 10 Clients

Published on June 3, 2009 By stevehochman

I was GRILLING my best bud, the undisputed KING of fitness marketing Bedros Keuilian on his legendary CLOSING and SALES Tactics when that Leonard Wakerski guy did something so UNETHICAL, that you wont even believe it! So the way I see it, you have TWO options… Option #1 Order Leonard Wankerski’s “How To Trick Clients [...]

Keepin’ It Real!

Published on June 2, 2009 By stevehochman

Guest post by Leanne Ellington Question… What’s worse than a sleazy car salesman trying to sell you that broken-down Chevy with the dingy air-conditioner, lifeless tires, and the “Gettin’ Lucky in Kentucky!” bumper sticker? Answer… A sleazy trainer without the knowledge, experience, and know-how to get people measurable results and is more focused on showing [...]

5 Killer Success Principles

Published on May 25, 2009 By stevehochman

I just interviewed THE GREAT Jaya Figueras on his five steps to becoming a badass boot camp instructor. It was more like his five steps to becoming a BADASS HUMAN… Period. …And as usual, he over delivered like a mofo! Jaiya even gives 1 tip that will instantly separate you from 99.9 percent of other [...]

How To Rock Your Fitness Boot Camp Profits By Adding Boxing Workouts

Published on May 23, 2009 By stevehochman

I interviewed this MANIAC from Brooklyn New York named Bryan Ortiz AKA “The Fitness Demon” He’s been KILL’N it with his boot camps in Brooklyn and making them stand out from his competition by adding boxing to his workouts. This has had two HUGE impacts on his boot camp profits because… He is getting more [...]

How to Harness Unstoppable Motivation For Your Fitness Business

Published on May 16, 2009 By stevehochman

Guest post by Zach Hunt I was always a little unusual as a kid, besides the fact that I never really talked to anyone in School (besides the teacher) I would usually read 1-2 books a week (while in class). Then go home, study computer programming books and work on that until like 2AM. One [...]