Boot Camp Marketing - Personal Trainer And Fitness Marketing

The Perfect Holiday Clients Fitness Gift

Posted by stevehochman on Mon. Dec. 12th, 2011

I don’t know about you, but around this time of year I feel like I’m half working and half on vacation.

You feel me on that?

So the reason I’m writing you is because I’ve had a lot of fitness professionals ask me what they should get their clients as a holiday gift.

Especially for my coaching clients who have 100+ members, it can get pretty expensive if you do this wrong.

So here is my pick for the perfect client holiday gift.

It’s a silicone bracelet with your business name on it like one of those live strong ones.

The reason these are so cool is, well for one they cost you less than a buck to buy if you order in bulk.

And you can tie it into fitness benefits for your clients by telling that every time they look down at their wrist and see the wrist band it will remind them of their 2012 commitment to make healthy eating decisions and be consistent with their workouts….
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Using Names And Themes To Make Your boot Camp Workouts Rock!

Posted by stevehochman on Thu. Dec. 8th, 2011

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One of the ways I grew my first six boot camp locations all to six-figures in 7 months was by making each workout an EVENT!

I figured there wasn’t a whole lot I could control in the world, but I COULD control if I gave my clients the MOST AWESOME experience ever.

I may not KNOW as much about the human body as some of the other trainers in my area, but I can DAMN SURE DESTROY them when it can to giving the ultimate boot camp experience.

And that’s exactly what I did, and I’m positive that it had a huge impact in my success.

So how do you give the ULTIMATE BOOT CAMP EXPERIENCE?

Well besides bring heaping amounts of A.P.E (appreciation, passion and energy), it’s super important to NAME and THEME each of your workouts.
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The Best Boot Camp Marketing EVER!

Posted by stevehochman on Mon. Dec. 5th, 2011

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The Best Boot Camp Marketing EVER!

If I could only use one of my boot camp marketing strategies in my arsenal, it would EASILY what’s in this video below.

Because no matter what algorithms Google decides to use, no matter what happens with the U.S. postal service and no matter what happens on Facebook…

I can ALWAYS count on this!

Here’s to the best year EVER in 2012!

Posted in Uncategorized by stevehochman | 14 Comments

How To Sell Fitness And Keep Your Current Boot Campers During The Holidays…

Posted by stevehochman on Mon. Nov. 28th, 2011

4 comments

I get a whole bunch of questions about how to sell fitness and keep your boot campers during the holidays…

Well lucky for you it’s pretty simple when ya know what to do.

So to answer the first question, let’s start with the two most common objections you may get when selling fitness during the holidays.

The most common objections are, “I want to wait until January first to sign up for your boot camp.”, or “I’ve spent too much during the holidays and I have to wait until January.”

Those are probably the most common objections and here’s how to overcome them.

When a prospect tells you they want to wait until January to sign up, offer to train them at a special 70 percent off “holiday” rate for 30 days…

So instead of paying %197 a month, their first month is only $59.

Of course they will sign up for your 12 month agreement that goes to full price after the first discounted month.
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Posted in Boot Camp Marketing, Boot Camp Strategies, Closing and Sales Techniques, Fitness Marketing by stevehochman | 4 Comments

Video Of a Boot Camp Being Born…

Posted by stevehochman on Tue. Nov. 22nd, 2011

5 comments

This video was just sent to me by a Fit Body Boot Camp owner in the UK. It’s super inspiration and so awesome how it shows the creation of something truly amazing!

It reminded me of back in the day when I built out my first facility…

This is what it’s all about, enjoy

Pretty awesome huh?
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How To Raise Your Boot Camp Prices With The “Momentum Method”

Posted by stevehochman on Thu. Nov. 17th, 2011

7 comments

I’ve been seeing waaay too many boot camp owners charging too little for their boot camps lately.

9 times out of 10, the reason you may be “undercharging” has nothing to do with anything else but YOU.

In other words, you may SAY that you KNOW your boot camp has MASSIVE VALUE and that people wont pay higher rates but that’s almost never true…

I’ll prove it to you.

Let’s say you’re changing $97 bucks a month for you boot camp because supposedly that’s all folks in your area can afford.

Now imagine if Jillian Michaels from the Biggest Loser opened a boot camp in your town and said that she only had 50 spots and she was charging $297 a month…

Do you think 50 people in your city would jump on that?

Hmmm… So they CAN afford it after all.

Now, I’m NOT saying to jack up your prices to double tomorrow and I’m NOT saying to raise the rates of your current boot camp clients either.

But you can raise the rates on your NEW clients slowly.

Here’s how…
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Posted in Boot Camp Marketing, Boot Camp Strategies, Closing and Sales Techniques, Fitness Marketing by stevehochman | 7 Comments

Boot Camp Marketing With The Office Visit Method (Awesome!)

Posted by stevehochman on Wed. Nov. 16th, 2011

2 comments

Way before I started getting referred to as the world’s undisputed boot camp marketing authority, I had a little problem…

Ya see, I opened a personal training center and since I spent all my cash reserves, I needed to figure out a way to get clients fast or I would be screwed when it came time to pa the rent.

So I got 40 Human Billboards (This was before I named Human Billboards, Human Billboards) and asked ONE VERY, VERY IMPORTANT QUESTION.

It was, “Where do you work?”

This one little question CHANGED My LIFE.

Ya see, it turned out that 11 out of my 25 Human Billboards worked at offices that ranged from 20 to 1000 employees.

Now, fast forward 30 days later and I had over 27 FULL PRICED clients and here’s the EXACT FORMULA for how I did it (and you can do the same)
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Posted in Boot Camp Marketing, Boot Camp Strategies, Fitness Marketing by stevehochman | 2 Comments

The Ultimate Boot Camp Marketing Before the Holidays

Posted by stevehochman on Mon. Nov. 14th, 2011

15 comments

I’ve been getting a ton of personal trainers asking my what the best boot camp marketing strategies are right around the holiday season.

Ya see, right some folks are thinking about dropping a few pounds before the holidays, but most aren’t planing on getting started until after Jan 1st.

Their most popular objections are:

I’m so busy right now getting ready for the holidays.
I’m going on vacation.
I’m going to have to miss workouts so I’ll just start after Jan 1st.
I’m spending a lot on gifts and stuff so my budget is tight right now.

With that said, the PERFECT holiday boot camp marketing promo is one that overcomes ALL the OBJECTIONS, and get’s them in and committed to your program NOW so you don’t have to compete with the mad new years rush.

So right now, do a promotion where participants can train at a big discount from now until the second week of January.

Tell them that you ENCOURAGE them to miss workouts and eat how they would normally eat (just follow a few lose nutritional guidelines)

Also let them know that it’s built into the price that they will miss up to two weeks of workouts between now and the second week of Jan.

Tell them that by just working out 3 times a week, and missing workouts that interfere with shopping, family, vacations and holidays they can enjoy NOT gaining weight while their friends become fat little piggies.
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