If ya liked this strategy, and are dead serious about your business, then I HIGHLY RECOMMEND going to Fitness Business Summit 2012
Posted by stevehochman on Thu. Dec. 22nd, 2011
If ya liked this strategy, and are dead serious about your business, then I HIGHLY RECOMMEND going to Fitness Business Summit 2012
Posted by stevehochman on Tue. Dec. 20th, 2011
Each year with technology, social media and group marketing the game changes.
And if you’re not “in the know” then you’re in danger of missing out on massive revenue opportunities.
I didn’t become the undisputed boot camp marketing authority by staying behind the curve, and if you want to get all the clients, money and freedom that you deserve from your boot camps, then you’ll follow this top 10 check list.
1. Facebook Viral Marketing – Grow your email list using the “Facebook Suck Out Method”.
Importing from Facebook is super simple.
1- Click to go to Yahoo’s Email Address Import Tool and click the Facebook icon.
2- Click ‘Okay’ for “Do you want to share your contacts with Yahoo!”
3- All your Facebook emails are now in Yahoo.
4 – Export contacts from Yahoo and upload them to your email blast service.
This is one of the easiest ways to grow your email list by the hundreds for free each month.
2. Monthly email promotions – Now that you’re using the Facebook Suck Out Method to grow your email list, you should do an email promo every month.
One of my coaching clients and FBBC owner Marcia Inoue got 104 new boot campers in 72 hours with my Holiday Fat Buster email series.
So get out your 2012 Calendar, begin with January, and plan out 12 promos for for 2012.
3. Use companies like Groupon and Living Social to boost your client base.
Now, you’ll hear some people saying, “Don’t do it, those deal sites suck.”
Well, frankly I’m fine with them thinking that, more for the people I coach.
But the truth is, if you run your deal right it’s like hitting a grand slam home run.
YOU HAVE to get the discount people’s credit card before they come in.
And on their first day, you HAVE to get them to commit to a program unless they cancel.
Do it this way, and you’ll be LOVING the deal of the day sites, do it another way and you may be in for a nightmare.
4. Learn from the best – Each year my pal Bedros puts on the business exploding event of the year called the Fitness Business Summit where the top dominators in the fitness industry share their most powerful client getting strategies, tactics and systems.
The most serious success minded fitness professionals from all around the world will be here to get the most cutting edge advantages to quantum leap their businesses forward in 2012.
5. Focus “on” your boot camp more than “in” your boot camp – One of the first lessons I learned from my first mentor what the difference between working “in” your business and working “on” it.
When you’re working “in” your business you’re doing things like training clients, processing contracts, updating email lists, paying bills and stuff like that.
When you are doing those things you ARE NOT growing your business…
In fact, my first mentor taught me that a REAL BUSINESS can run without you, otherwise you own a job, which is better than working for someone, but it’s not a business.
Posted by stevehochman on Mon. Dec. 12th, 2011
I don’t know about you, but around this time of year I feel like I’m half working and half on vacation.
You feel me on that?
So the reason I’m writing you is because I’ve had a lot of fitness professionals ask me what they should get their clients as a holiday gift.
Especially for my coaching clients who have 100+ members, it can get pretty expensive if you do this wrong.
So here is my pick for the perfect client holiday gift.
It’s a silicone bracelet with your business name on it like one of those live strong ones.
The reason these are so cool is, well for one they cost you less than a buck to buy if you order in bulk.
And you can tie it into fitness benefits for your clients by telling that every time they look down at their wrist and see the wrist band it will remind them of their 2012 commitment to make healthy eating decisions and be consistent with their workouts….
Posted by stevehochman on Thu. Dec. 8th, 2011
One of the ways I grew my first six boot camp locations all to six-figures in 7 months was by making each workout an EVENT!
I figured there wasn’t a whole lot I could control in the world, but I COULD control if I gave my clients the MOST AWESOME experience ever.
I may not KNOW as much about the human body as some of the other trainers in my area, but I can DAMN SURE DESTROY them when it can to giving the ultimate boot camp experience.
And that’s exactly what I did, and I’m positive that it had a huge impact in my success.
So how do you give the ULTIMATE BOOT CAMP EXPERIENCE?
Well besides bring heaping amounts of A.P.E (appreciation, passion and energy), it’s super important to NAME and THEME each of your workouts.
Posted by stevehochman on Mon. Dec. 5th, 2011
The Best Boot Camp Marketing EVER!
If I could only use one of my boot camp marketing strategies in my arsenal, it would EASILY what’s in this video below.
Because no matter what algorithms Google decides to use, no matter what happens with the U.S. postal service and no matter what happens on Facebook…
I can ALWAYS count on this!
Here’s to the best year EVER in 2012!
Posted by stevehochman on Mon. Nov. 28th, 2011

I get a whole bunch of questions about how to sell fitness and keep your boot campers during the holidays…
Well lucky for you it’s pretty simple when ya know what to do.
So to answer the first question, let’s start with the two most common objections you may get when selling fitness during the holidays.
The most common objections are, “I want to wait until January first to sign up for your boot camp.”, or “I’ve spent too much during the holidays and I have to wait until January.”
Those are probably the most common objections and here’s how to overcome them.
When a prospect tells you they want to wait until January to sign up, offer to train them at a special 70 percent off “holiday” rate for 30 days…
So instead of paying %197 a month, their first month is only $59.
Of course they will sign up for your 12 month agreement that goes to full price after the first discounted month.
Posted by stevehochman on Tue. Nov. 22nd, 2011

This video was just sent to me by a Fit Body Boot Camp owner in the UK. It’s super inspiration and so awesome how it shows the creation of something truly amazing!
It reminded me of back in the day when I built out my first facility…
This is what it’s all about, enjoy
Posted by stevehochman on Thu. Nov. 17th, 2011
I’ve been seeing waaay too many boot camp owners charging too little for their boot camps lately.
9 times out of 10, the reason you may be “undercharging” has nothing to do with anything else but YOU.
In other words, you may SAY that you KNOW your boot camp has MASSIVE VALUE and that people wont pay higher rates but that’s almost never true…
I’ll prove it to you.
Let’s say you’re changing $97 bucks a month for you boot camp because supposedly that’s all folks in your area can afford.
Now imagine if Jillian Michaels from the Biggest Loser opened a boot camp in your town and said that she only had 50 spots and she was charging $297 a month…
Do you think 50 people in your city would jump on that?
Hmmm… So they CAN afford it after all.
Now, I’m NOT saying to jack up your prices to double tomorrow and I’m NOT saying to raise the rates of your current boot camp clients either.
But you can raise the rates on your NEW clients slowly.
Posted by stevehochman on Wed. Nov. 16th, 2011
Way before I started getting referred to as the world’s undisputed boot camp marketing authority, I had a little problem…
Ya see, I opened a personal training center and since I spent all my cash reserves, I needed to figure out a way to get clients fast or I would be screwed when it came time to pa the rent.
So I got 40 Human Billboards (This was before I named Human Billboards, Human Billboards) and asked ONE VERY, VERY IMPORTANT QUESTION.
It was, “Where do you work?”
This one little question CHANGED My LIFE.
Ya see, it turned out that 11 out of my 25 Human Billboards worked at offices that ranged from 20 to 1000 employees.
Now, fast forward 30 days later and I had over 27 FULL PRICED clients and here’s the EXACT FORMULA for how I did it (and you can do the same)