Click here to view the embedded video.

Let me know how you like this “no cost” boot camp marketing strategy.

You may have even used this strategy yourself.

And if you did I wouldn’t be surprised because since I introduced Human Billboard Marketing to the fitness industry, it has arguable been the most widely used marketing strategy in our industry.

It still kinda feels weird to hear the term used from Los Angles to the UK.

But I’m not sure if I ever told you HOW, or WHY I invented Human Billboard Marketing.

I figure, knowing how it came to be may help you to use it to get more clients in ways you’ve never thought of before.

HOW and WHY I invented Human Billboard Marketing

Back in 2000 I opened up my first personal training studio.

Before I opened the doors, and it was just an empty shell, I went to all the big chain gyms in the area and met with the trainers that I thought would want to come on board (This was before craigslist.com)

It was pretty crazy actually.

After scoping out the top trainers (or so I thought) I would walk up to them and tell them about this bad ass opportunity I had for them, and that they can do way better then they’re doing now.

Then we would meet outside in my truck, and I would get them on board this gym that I didn’t even have yet.

Fast forward a few months and the studio was built out, the doors were open, and I was ready to DOMINATE!

I had 30 trainers ready to go – they would all be paying me rent plus splitting the monthly debits for the client I gave them.

I was going to be instantly rich (or so I though)

As it turns out, 28 out of the thirty trainers backed out by week two, and I had just spent all my savings plus took out a small loan on my house – Basically I was DEAD ASS BROKE and rent was due in a few weeks.

It felt like got kicked in the nuts!

So I did two things…

First I freaked out for a good ten to twenty minutes, then I had an idea.

If I can dramatically change the lives of 50 people, for free,  they’ll love me enough to tell their friends about me and I can charge their friends for training.

I called EVERY single person I knew.

I talked to a minimum of 25 people I didn’t know a day.

I asked all my past clients and friends who was the most influence person they knew.

And by day 14 I had 50 Human Billboards.

I treated EVERY SINGLE one of my Human Billboards like GOLD.

I went to their houses and helped organize their kitchens.

I took them food shopping.

I went to their parties and social events.

I visited them at their work.

I invited them to my house for Taco Tuesday Nights.

I DID WHAT EVER IT TOOK to get into their lives…

Exactly two months later I had over 75 solid, full price paying clients.

And Human Billboard Marketing was born.

But you don’t have to have FREE Human Billboards to use my Human Billboard tactics to blow up your fitness business.

Here’s a few things you can do to get massive amounts of new leads and clients into your boot camp.

• Ask where all of your clients and HB’s get their hair cut and the name of their hair stylist.Visit the salon and offer to do a “Biggest Loser” challenge for all of their staff and clientele.

  Charge them a very small entry fee to pay for the grand prize which is a 50 inch flat screen TV that you put in the salon with a big red bow on it right under the sign up sheet for the program.

  Do this with 10 to 20 salons and watch you business blow up!

• Find out where all of your clients and HB’s work, and if it’s a big company.If it is, visit your clients at their work, have them introduce you to all of their co-workers and then talk to the HR person about doing a health talk or a biggest loser challenge.

  Just like with the salons, charge them a very small enter fee to pay for the grand prize which is a 50 inch flat screen TV.

• Ask all of your clients and HB’s if they have any connections in the media.
• Find out where all of your Human Billboard and clients tan.Tanning salons usually have massive email lists.

All the questions you need are in the new Human Billboard 2.0 questionnaire below.

I trimmed it up to make it more user friendly and effective for both Human Billboards and your paying clients.

However, always have them fill out the questionnaire at your boot camp.

Never email it to them or let them take it home because you’ll never see it again.

Enjoy the new Human Billboard 2.0 Questionnaire

Human Billboard Questionnaire 2.0

Click here to view the embedded video.

Ps.  Share a comment below with a link to the most inspirational video you’ve seen.

In fact, I used the exact same “success secrets” I’m about to tell ya to:

1. Build my first personal training business to 21k a month with ZERO MARKETING in after 11 months.

2. Open the largest and most successful personal training studio in one of the most competitive markets (Orange County California)

3.  Grow 6 six-fig boot camps in 7 months.

4.  Completely revolutionize the boot camp industry.

5.  Co-created the largest boot camp franchise in the world.

Principle #1 “Get Uncomfortable” – Nothing worth a damn happens in your business with you are snuggled up in your comfort zone.

Just like working out, you muscles respond to the stress you put on them.

If you keep doing the same weight, you plateau.

Your business is the same.

What can you do to get OUT OF YOUR COMFORT ZONE in your business.

And trust me, the door you have to walk through to achieve your dreams is the uncomfortable one.

Principle #2 “Expect What You Want” - It’s true, you get what you expect.

If you expect to close sales you will.

If you expect to get new clients you will.

If you think people suck, they will (You know what I mean!)

So take a good hard self look at what you expect…

Principle #3 “Stretch Yourself” – Right now, raise your hand as high as you can (seriously, do it)

Now, raise it just a little higher.

See, you can always stretch yourself a little more.

Principle #4 “Work On Your Fitness” – Don’t get offended, I’m sure you’re in awesome shape.

But if you’re not at your best, seriously, work on your fitness.

It’s more than just looking the part, it’s LIVING the part.

If you don’t think this has a huge effect on your business you kidding yourself.

Principle #5 “Don’t Reinvent The Wheel” - The fastest way to get your business to where you want it to be is to find someone who’s already do it and learn the formula from them.

Get a coach or a mentor who has ALREADY done what you are trying to do, it will make like a whole lot easier.

Principle #6 “Get Your Shit Done” – It all boils down to being productive.

And the best way to get your shit done is to work off of lists.

So the each night, before you go to bed, make a list of what you need to do the next day.

As soon as you jump out of bed and eat a healthy breakfast, start knocking out your list.

Principle #6 “Get An Assistant” – I’ll make this one short and sweet.

If you try to do everything yourself, you become the bottle neck of your business.

Just trust me, get an assistant, your business will explode and you’ll be waaaay less stressed and waaaay more happy.

Principle #7 “Write Your Goals On Paper” – Your 90% more likely to achieve your goals if your write them down.

So take ten minutes and put your goals on paper.

Principle #8 “Be Bold” – Know your program is the BEST.

Know you’re the BEST.

You’re not just “selling” a program.

You’re selling best damned life changing program on earth!

So be bold.

Principle #9 “Raise Your Energy” – Here’s what I mean.

Each workout pretend their was an MTV crew filming you for a contest to win 10 million dollars for the best boot camp session in the world.

Bring THAT energy each time and watch what happens!

Principle #10 “Appreciate” – Man, sometimes I see people getting so spoiled.

Look, we have it good.

Put it this way, when ever I “think” I’m having a bad day, I think of my friend Markus who got paralyzed from the neck down.

He’s die for my worst day, and so would I if I were him.

So be in the state of appreciation and you’ll attract way more awesomeness into your life.

In fact, you can benefit from multiple, even dozens of daily deals each month if you do what I say in this video.

Click here to view the embedded video.

Steve

Warning: The video you are about to see contains violence.
Watch at your own risk.

Click here to view the embedded video.

So as you can clearly see, fitness marketing can be a pretty dangerous job but I’m not gonna stop.

Not now, not EVER!

Oh, and btw, this is the last day of the 82% off Boot Camp Formula 5 Blow Out Sale

Oh yeah, and this boot camp marketing strategy is not only EASY, but it takes ZERO outta pocket expense

I call it, The “1-on-1 Trainer Referral Creator”

So sit back and discover how to get 1-on-1 trainers to grow your fitness boot camp.

Strategy overview:

Their are probably a ton of 1-on-1 trainers in your area.

These trainers charge significantly higher prices than you.

However, a lot of people can’t afford their rates, and since you charge significantly lower, this creates an interesting and mutually profitable opportunity.

Here’s the step-by-step instructions:

Step 1 – Do a Google search to find 1-on-1 personal trainers in your area.

Step 2 – Contact those trainers and tell them that for the prospects that CAN’T afford their rates, you’d be willing to split the monthly recurring revenue for each boot camper that they refer to you.

Tell them that you charge $200 a month, so they would make $100 per month, on a recurring basis for each referral that signs up.

Step 3 – If they agree, then tell them to give you the name, phone number, email, and any important details of any prospect that can’t afford their rates.

Let the trainer know that you will call the prospect and set them up for a visit, then let the them know if they signed up or not.

If the prospect signs up, then you auto debit the prospect each month, and cut the trainer a check for 50 percent at the end of each month.

That’s it – Simple.

So let’s do the math…

Get 20 1-on-1 trainers on board.

If half the trainers refer one client a month to you, that = 10 new clients a month.

10 new clients X’s $100 = $1000 a month.

Keep that up for 8 months and you will have increased your monthly revenue by $8000 a month which comes to $96k a year.

Not bad at all, have fun with this strategy

BTW, if you like this simple client getting tip, check out the Boot Camp Formula 5 82% Off Blowout Sale!

Click here to view the embedded video.

I’m going to show you five things you should be doing right now in your boot camp to 2012 with a bang!

Aaaand here we go…

#1 – Be cool!

Make absolutely sure that you are extra cool to people this year.

Surround yourself with POSITIVE people who support and believe in you.

If you have any toxic negative people in your life that try to get you to join their pity party just CUT THEM OUT.

Because when you feel good you attract good stuff, when you feel bad you attract bad stuff.

#2 – Build your email list!

As you may have seen on my Facebook wall, I’ve received dozens of text messages from coaching clients, Boot Camp Formula 5 members and Fit Body Boot Camp owners saying their boot camps were flooded with new clients from sending out my email promo’s.

In face, I even got an email from someone saying they got over 100 new client from blasting out a single on of my email promos.

Here is one I shared on my blog last year called the 16 Day Sexy Slim Down that produced over $800,000 in new revenue for trainers.

It’s my new years gift to you to use…

The 16 Day Sexy Slim Down

When prospects call to register, get their credit card info over the phone to reserve their spot and pay the $67… If they do not have their credit card on them tell them they can bring it in but you do not take cash or check, so they have to bring it to participate.

Once they come in on day one, have them pick the program that they will automatically continue on should they choose to stay on board after the 16 days are over.

Send email 1 out on Monday, send email 2 out on Wednesday and send email 3 out on Friday (The program starts on Monday) then send Email 4 out a week from Monday.

This email lets them know about your awesome new program…

Send this out on Monday (Email 1)

NOTE:  Be sure to ad the DATE, LOCATION and YOUR NUMBER in the places indicated below.

Subject: (Embarrassing) her pants fell off

Recently I did a little fat loss experiment with a few of my
clients and something REALLY EMBARRASSING happened
to one of them.

She was using both hands to carry a hot casserole dish to
her car when she felt her jeans begin to slip off.

Since both of her hands were holding the heavy casserole
dish, all she could do was hope to make it to her car before
her pants fell off.

Whelp, she DIDN’T make it and had to waddle to her car
the last five feet with her pants around her ankles before
she could set the hot dish down and pull them back up.

Luckily, no one saw.

But it WASN’T HER FAULT.

She was a “victim” of the rapid fat loss workout
I recently developed.

It’s called the “16 Day Sexy Slim down.”

The way it works is you do 3-5 high intensity boot camp
style workouts and follow some very LOOSE but EFFECTIVE
eating guidelines for 16 days.

You can expect to lose 8-12 LBS and up to two pants sizes.

The 16 Day Sexy Slim Down starts next Monday (date)
at (location) at (schedule).

Just call xxx-xxx-xxxx and I’ll get you all dialed in.

Oh, and the best part is that I’ve discounted it to just
67 bucks…

…and if you bring a friend, I’ll let both of you split the cost
(so it would end up being just $33.50 each)

Fair warning though, you can expect to lose up to two pants
sizes so don’t get caught carrying a hot casserole dish
- loose pants have been known to fall off

(Signature)

Ps.  I only have about 20 spots so if you want “in” on the
16 Day Sexy Slim Down, be sure to reach out to me at xxx-xxx-xxxx.

************************************

This email tells them again about your awesome new program…

Send this out on Wednesday (Email 2)

NOTE:  Be sure to ad the DATE, LOCATION and YOUR NUMBER in the places indicated below.

Subject:  Re:  Your 16 Day Sexy Slim Down

I emailed you Monday about my super fast fat loss
program called the “16 Day Sexy Slim Down”.
It’s pretty amazing really…

You just workout with me 3-5 days a week and follow some
very “loose” nutritional guidelines for 16 days.

Over the 16 days you can expect to lose
8-12 pounds and up to 2 pants sizes.

Since I sent out the email on Monday,
12 out of the 20 spots have been filled.

So to get “in”, Just reach out to me at xxx-xxx-xxxx
and I’ll reserve a spot for you.

It’s starting next Monday.

And best of all is that I’ve discounted the whole thing to
just 67 bucks.

Or if you bring a friend, I’ll let both of you split the cost
(so it would end up being just $33.50 each)

Like I said, the 16 Day Sexy Slim Down starts next
Monday (date) at (location) at (schedule).

So just call xxx-xxx-xxxx and I’ll get you all dialed in.

(Your signature)

BTW – Just to get you off your bum and give you
no excuses, I’m guaranteeing this thing works or
your money back.

But you can’t get results if you don’t take one little step
and reserve your spot by calling me at xxx-xxx-xxxx.

************************************************

This email pushes them a little harder to take action…
Send this out on Friday (Email 3)

NOTE:  Be sure to ad the DATE, LOCATION and YOUR NUMBER in the places indicated below.

Subject:  Ok, see you Monday

Hey, I sent you a couple of emails about the

“16 Day Sexy Slim Down” starting Monday.

I have two spots left and I wanted to make
sure you got in.

16 days from now you’re going to be a new
sexier, slimmer you…

And you’re gonna LOVE IT!

NO MORE EXCUSES!

Like I said, the 16 Day Sexy Slim Down starts
Monday (date) at (location) at (schedule).

So just call xxx-xxx-xxxx and I’ll get you all dialed in.

Just picture stepping on that scale and being 8-12 LBS

Lighter…

Fitting back into your “skinny jeans”…

And seeing the new sexier, slimmer YOU in the mirror

Ah, you’re going to feel so PROUD of yourself

Anyone can commit to just 16 days, right?

Besides, I’ve discounted the whole thing to
just 67 bucks.

Or if you bring a friend, I’ll let both of you split the cost
(so it would end up being just $33.50 each)

Don’t you owe it to yourself to see how this amazing
new system can help you achieve the body you deserve?

So just take two seconds and call me at xxx-xxx-xxxx and
I’ll get you scheduled in for Monday.

You’ll be so glad you did.

(Signature)

***********************

#3 – Know more about your boot camp members

When I first started off as a personal trainer I didn’t know much about marketing.

So I would just find out everything I could about my clients like where they worked, who they knew and where they went.

Because of this I ended up meeting dozens of salon owners and hair stylists.

I got tons of clients from visiting my boot camp member’s workplace and meeting their coworkers.

And I met high level influences that my clients knew.

It didn’t take long before I had my first multiple six-figure business at age 24.

Here is a little questionnaire that I came up with that helped me.

Where do you get your hair cut?

What is your hair stylist’s name?

What is your hair stylist’s phone number?

Where do you get massages?

What is your massage therapist’s name?

What is your massage therapists phone number?

Where do you get chiropractic treatments?

What is your Chiropractors’ name?

Where do you work (company name)

What does your company do?

If it’s in an office, how many employees work there?

If I wanted to do a health, nutrition and exercise talk, whom would I speak to?

Please list any (local) clubs, organizations, teams, or groups that you belong to?

Please list any businesses or business owners that you know who would be a good “fit” for me to network with

Please think hard, and write down a few people who are “connected” with a lot of people or organizations in the community – In other words, those people who seem to know “everyone” (Name, phone number, email)

1            Name:

2            Name:

3            Name:

Please list any knowledge, skills, connections, organizations, etc that you can think of that are not listed above that may help drive new members into my boot camp/group training program.

************

#4 – Raise your ENERGY!

It happens every time I workout at 24 hour fitness which is about 7 days a week…

I see a trainer (most of them) with low energy relying on their “education” to “change lives” and stuff like that blah blah blah.

That’s nice except for the fact that YOU NEED TO INSPIRE someone to change their life and give them the kind of experience that makes them grab everyone of their friends by the hand and drag them to your program.

What I’m trying to say is that if you want to be the best at something you have to BRING IT every time!

Pretend you are on a show like American Idle except instead of singing, you’re putting on a boot camp session.

Imagine that 5 million people are going to vote for whoever puts on the best performance.

THAT’S how you have to be ever workout.

With THAT energy and excitement.

You gotta WOW your clients each and every workout… No exceptions .

And #5 – BE MORE PRODUCTIVE!

This one is simple, if ya commit to it (Which I know you will because you’re success minded.

Work off lists.

Just get a steno note pad, draw a vertical line down the middle.

On one side write “do” and on the other side write “delegate”.

Now before you go to bed each night write down all the most important things you have to do to move your business forward.

And on the delegate side write down all the things that you need to out source.

Every day, as soon as your but hits the chair, start knock out your list.

Get in the habit of doing setting your list every night and plowing through it every morning and you’ll be more productive than ever.

Click here to view the embedded video.

If ya liked this strategy, and are dead serious about your business, then I HIGHLY RECOMMEND going to Fitness Business Summit 2012

Definitely check it out.