In fact, I used a lot of my current boot camp marketing strategies to dominate group personal training back in the day.

So I though you would like to sit in and eavesdrop on a private fitness marketing meeting I held with the trainers at my personal training studio.

You can use these very same strategies in your boot camp marketing arsenal.

Click here to view the embedded video.

We were celebrating because he literally just finished creating this AMAZING new software that pumps out over 80 beautiful, client pulling craigslist ads in just minutes.

so anyways, it was my second time ever snowboarding, and David’s first!

And a trip just isn’t fun unless it involves going to the EMERGENCY ROOM.

And THIS trip, was no exception.

My brother got into a fight with a tree and rock tag team.

And it appears that the tree and rock won this battle.

Luckily I documented the whole thing by taking pics on my iphone.

The good news is that my brother is OK

And…

He was able to release his AMAZING new software that allows you to create and post over 80 beautiful, client pulling craigslist ads in just minutes.

It’s called The Craigslist Dominator, and it friggin ROCKS (No Joke)

Let me know what you think below…

And thanks…

I’m really honored that the best fitness professionals in the world are on this blog.

Click here to view the embedded video.

To learn more about David Tendrich visit ACupOfCopy.net

Check out this MEGA-INSPIRING VIDEO!

It’s about a High school kid named Dustin Carter who had both of his arms and legs amputated when he was ten.

Did that stop him from joining his high school wrestling team?

Not only did it not stop him, but be had so may wins that he went to the State Championship (and almost won the whole thing)

No Arms, No Legs… All HEART! Who says you CAN’T!

What you “can” and “Can’t” do is 99.9% a matter of mindset.

And “perspective” is one of the most powerful mindset tools there is.

Perspective is when you are able to compare what you are experiencing, to something you’ve experienced in the past.

Here’s a few examples…

Have you ever swang two baseball bats, then dropped the second bat, and the first bat felt super light?

Have you ever went to the movies in the daytime, and after sitting in the dark theater, when you went outside it seemed 10x’s brighter?

Have you ever ran on a treadmill and covered the time display, and when you were super tired you moved the towel to check the time, only to discover that you had only a few minutes left – not the long time that you thought you did – Then suddenly, you have a boost of energy because you know you’re almost done?

Have you ever had to do something that seemed really difficult, but then you saw someone way less talented than you EASILY do it, then suddenly it didn’t seem so hard?

If you answered YES, then you’ve experienced the POWER of PERSPECTIVE.

So let’s take a lesson from Dustin’s “never say can’t” attitude and apply it to our boot camp marketing…

And whenever you feel a little discouraged, and want to throw in the towel, and say the words “I can’t”

Ask yourself, what would Dustin do?

Did you like this post?

Did you get inspired?

It gave me goose bumps, and I’ll say it… I cried a little bit.  (Hey don’t judge me )

So if you’re extremely sensitive, you may want to click off this page now.

(I’m just saying)

Ok, here we go.

I don’t know how this happened, (Maybe it’s my fault) but a lot of boot camp instructors seem to believe that boot camp marketing is a magic bullet.

Like if you have a website, some plastic cards and a few Human Billboards you’re set for life or something.

Like I said, I’m gonna put it on me and say that it’s MY FAULT that trainer feel that way.

I’ve been teaching all this boot camp marketing, but hardly any SELLING.

And if  you’ve been a personal trainer, then you know that marketing is only half the deal… The other half is SELLING!

Remember the A,B,C’s (Always be closing)

Ya, I’m talking about closing…

Calling,
following up,
setting appointments,
overcoming objections,
CLOSING MAN… CLOSING!

Why is it a normal thing to close sales in personal training, but not for boot camps?

Watch this classic video

It’s like some boot camp owners feel like it’s cool to “hide” behind their website and have “it” do all the selling.

It doesn’t work that way… Not if you want to build a huge business.

Passion sells… Enthusiasm sells… Excitement sells.

Remember the formula SET, SHOW, CLOSE…

Set an appointment.
Make sure the prospect shows up.
Then expose the problem, present the solution, and make then a risk free irresistible offer they can’t refuse.

Am I way off here…

Let me know what you think.

BTW – If you haven’t got your free access pass to Boot Camp Formula 5,
then find out how you can here

About a week ago I gave my readers the first formula from my Boot Camp Formula 5 for free in exchange for your feedback.

AMAZING is an understatement to describe the reviews it got!

I was pretty much blown away.

(You can see all of the reviews here)

Well it’s about 2:09 am right now, and I want to make a special announcement exclusively for my SteveHochman.com readers.

I’ve decided to give the entire Boot Camp Formula 5 product away to my loyal readers for FREE!

To get full access, just leave a comment below.


But before I hand it over to you, I have two small favors to ask.

• I need testimonials ASAP to put on my BCF5 sales page, so can I count on you to take action, and then email me a testimonial?

Yes?  Cool

• I don’t want to publicly announce the second small favor, so I’ll email it to you when you comment below… Fair enough?

So go ahead and leave a comment below and I’ll send you an email with the second small favor.

Talk to you soon,
Steve

Here is another awesome guest post from my favorite brother David Tendrich.

Take it away David!

Copywriting is pretty friggin cool.

I mean, where else can you type up a few words, send’em out to the world, and make thousands of dollars, instantly?

Not too many places (I mean, unless you’re an author or something).

Do you write copy?

If not, why not!?

Don’t you see how cool it is? If you already do write your own copy, then skip this next part, but if you don’t, then…

Place a mental checkmark next to any of these ideas below that are holding you back from writing your own copy…

• I’m not a good writer
• It’s way too difficult
• You need to know crazy psychological tactics to get people to buy
• I just don’t know where to start
• I don’t have the time
• Ninjas cut off my finger tips so I can’t type
  Unless you placed a mental checkmark next to the last idea there, you ALREADY ARE a killer copywriter… you just don’t know it…

Let me explain…

Have you ever sold someone your training or boot camp in person?

The same exact process is used in writing copy. For instance, when you sell someone in person, you probably:

• Find out why they want to lose weight
• Find out what parts of their bodies they want to tone up the most
• Find out what’s kept them from joining a program in the past
• Find out what they’re skeptical/hesitant about

And then, you tell them how through your program:

• They’ll lose weight in every one of the spots they listed
• The things that held them back in the past no longer matter because (insert reasons here)
• Why your program can be trusted, and why everything they’re skeptical about doesn’t apply to your program

And then, you get a client!

Why? Because you’ve listened to what their problems are, and offered them a very specific solution.

In copywriting, you do the SAME thing – only rather than doing it one person at a time – you do it to as many people you can get to your website.

So if you know the process of selling someone in person – you can sell them in type (unless ninjas cut off your finger tips – if that’s the case, you should look into dictation software).

Now, you might be wondering…

“How do I find out answers to all of these questions? I mean, when I sell someone in person, I ask them, and then I respond based on their answers. So how do I do this without that person telling me?”

Very simple.

Simply accumulate all of the answers to these questions from as many of your existing clients as you can. Find out which answers are the most common, and then talk about them in your copy.

For example…

If 9/10 women in your boot camp want toned thighs and arms – then in your copy that’s your focus point.

And as a bonus you can throw in stomach, hips, etc.

Also, if 9/10 of your clients are women – that’s who you want to focus on in your copy.

It’s the EXACT same process you’ve already done, time and time again.

Now it’s time to just write that process down, put it up on a website, and watch as the orders come rolling in.
And just to help you get started…

I’m offering 15 of my brother’s readers a totally FREE 15 min. session where I’ll answer any questions you have about copywriting, or take a look at your site and tell you how to improve it.

I’d take on more, but I’m pretty busy at the moment so I just handle about 15 right now.

So to get your free 15 minute call

Just write me at david.tendrich@gmail.com with the subject “15 min. call” and tell me you want it. Simple as that!

Then we’ll set up a time that’s good for both of us, and make it happen.

Also…

I really hope you’re planning on going to Fitness Business Summit this year – because I’m presenting on copywriting and I’d love to meet you.

Oh, one more thing…

I’m out of town until Monday, so I’ll write you back then and we’ll set up a time for our call.

Talk soon,

David

David is a sales copywritting and marketing expert.  Visit ACupOfCopy.net to learn more of David’s high powered copy writing tactics.

“Speak It Into Existence Part 1“  was one of the most poular posts of all time on on Stevehochman.com.

In the video, Adam was  getting up at 2:30am to walk an hour and 15 minutes through a snow storm to ge to his boot camp.

See what’s happened since Adam’s last video.

Click here to view the embedded video.

We can all learn a HUGE lesson form Adam…

For one, it gives us perspective…

In other words, after watching that video, I feel so grateful for living in sunny California, having a car, and not having to get up at 2:30 in the friggin morning.

But ya know what?

I bet Adam enjoys all the little things more now, like having a car, sleeping in and not having to freeze his A#$ off in snow storms.

Hey thanks a ton Adam for having the GUTS to share your amazing story with us bro!

You are an INSPIRATION!

Adam Owns Fit Body Boot Camp in Toronto Canada and he is living proof that if you have a dream, and take massive action everyday, you will be unstoppable.

Be sure to leave Adam a comment about how his video inspired you!

Boot Camp Formula 5 is the five quickest, easiest  and cheapest ways to get your boot camp to six figures.

I haven’t showed it to anyone yet, and right now I’m only sharing “formula 1″ with the subscribers of my blog.

So you’ll be the very first to see it.

In fact, I’m hook you up with boot camp formula 1 for free below, because I really want your feedback.

So after you watch it, be sure leave a comment below with what you thought about it.

Fair enough?

Ok cool., here it is…

Click here to view the embedded video.

I’m pretty pumped to see what ya think

Ps. As a big “thank you” for your feedback, I’m going to send you two bonuses:
1.  My  Human Billboard Elite agreement
2.  My Human Billboard Elite call script