Boot Camp Marketing – Personal Trainer And Fitness Marketing
Boot Camp Marketing Tactics and Strategies For Boot Camp Instructors Personal Trainers, And Fitness Entrepreneurs

Very Sophisticated Fitness Boot Camp Markering Strategy Called “Caring”

Before I became the world’s boot camp marketing authority I only knew one fitness marketing strategy.

It was called CARING.

And this one tiny little method took my fitness business to $22k per month.

It was simple really…

I just made these COMMITMENTS to myself:

You may “out-smart” me, but you will never “out-CARE” me.

You know more, but you will NEVER CARE MORE.

You may may have more experience, but you will never have more CARING.

You may make more money, but you will never make anyone feel more cared about.
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Markus’s Wost Day Changed My Life…

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How To Take Your Boot Camp Sexiness To The Next Level!

One of the things that I always did when I was building my boot camps and personal training business is make it SEXY.

I did this by filling my programs with hot models and also posting their pics on my website for “social proof” that if ya want to look hot, I’m the “go to” guy to get you their.

I did this for a few reasons…

1.  It’s one of the easiest and fastest way to separate you from your competition.

2.  It positions you as an authority when it comes to creating sexy bodies.

3.  It ads a sexy flavor to your workouts.

4.  It’s just cool.

Here are a few models that trained with me and let me use their pics on my website and marketing pieces.

So here’s exactly how to find FREE MODELS on craigslist.com to fill your boot camps and for you boot camp marketing.
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How To Have A Big’O Pair Of Brass Balls And Avoid “No Ballness” Disease

So many fitness marketing strategies fail because of a lack of BRASS BALLS.

I’m mean, I sure have been seeing a lot of “No Ballness” disease lately.

“No ballness” occurs when some one “wants” to do something and knows they should do it, but when it comes time to execute, they just don’t have the balls to pull the trigger.

I’m talking about following up on leads, walking into businesses, closing prospects, talking to strangers when their is a perfect opportunity, or just getting their shit done – Stuff like that.

WE ALL feel fear and anxiety, but the difference between the hero and the coward is what we do about it.

Typically the coward runs away while the hero stares fear in the face and says, “Come on punk, let’s party!”

Being a badass with big balls isn’t about going around acting like a “tuff guy” – Not at all.

Besides, most of those dudes are just insecure pussies anyway.

Being a big balled badass is about having the guts to get out of your comfort zone.

It’s about feeling the fear, but doing it anyways.

It’s about going for your dreams and not letting anyone (especially yourself and your fears) stand in your way.

It’s about looking at ANY situation, especially negative ones and KNOWING that something awesome will come out of it.

It’s about FOLLOWING YOUR FEAR.
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The Secret Art Of Selling Promos And Free S–T Like A Gangsta

I did a post the other day about the “Fund Raiser” Method and how you could use this tactic to turbo boost the FaceBook Viral Method

(Oh ya, and do some good in the world while you’re at it)

But what’s this?  You can’t give away free sh-t?  Whaaaat?

How could this be?

Well, here is EXACTLY why you may be having a hard time selling people free stuff and also selling special promos.

Here’s the big “aha”moment, people DO NOT buy what they DO NOT understand (Even if it’s free or damn close).

Don’t worry, I’m gonna break it down for you with this example.

If ya did a little experiment where you went up to 10 strangers and offered to sell them a ten dollar bill for a one dollar bill, I’d bet just about anything that 9 outta 10 say no thanks!

Why though?  Wouldn’t it be a steal to buy 10 bucks for a dollar?

Now, go up to ten more strangers and offer to sell them the same ten dollar bill for one dollar BUT explain why.

Say you are doing an experiment in human behavior and you asked ten people if they wanted to buy a ten dollar bill for a buck and nine outta ten said no.

Then tell them that you are doing another experiment where you explain WHY you are selling ten bucks for a dollar and that you want to see if people will respond different when they understand why.

I bet this time about 9 outta 10 will say YES.

Why, because they understand it.

So when you use the “Fund Raiser” Method to sell you $100 gift cards and they can keep all the profit, and you also offer to train all the teachers and faculty for free, EXPLAIN WHY the heck you are doing this.

Tell them you are so fed up with childhood obesity and that you’re on a MISSION of gosh damned mercy to do your part to help this catastrophe!
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The Secret “Closing Sales” Sauce

Tire Kicker Weed Whacker Pre Qualifying Call Script

(Gap control- Build the pain, peel the onion.)

You: Hey (name) it’s (your name) from ___________. How are you?

Them: Good thanks, how about you.

You: Great! So do you mind if I ask what are you doing right now to melt the fat off or get the amazing long lasting results that you want?

Them: lol nothing…

You: Ok so, what is your fitness goal?  Is it to lose weight, feel better, look better, lose inches?

Them: I want to lose about 15 or 20 pounds…. Or they may say all of the above…. Etc

You: That’s cool, how can you tell you need to lose 15 or 20 pounds?

Is it the way your clothes fit?

The way you feel?
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Octavio The Great: How To Prequalify And Close 99.9% Of Your Facebok Viral Leads

My man, the GREAT Octavio just posted another video about how he is KILLING IT with the FBVM.

But he didn’t “plan” on figuring out this AWESOME strategy for per-qualifying and closing 99% of his FBVM leads…

…he needed to figure out a way to deal with the landslide of leads and separate the “cream” from the “crap”.

In this video you will:

• Learn how to EASILY get your FBVM prospects credit card over the phone.
• Discover how to qualify your FBVM prospects so you can weed out the tire kickers.
• Get the exact script that Octavio uses to get FBVM prospects to NOT FLAKE on coming in.

So here is what he does.

Just in case you missed the first two Face Book Viral Methods, here is video one and video two.
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The Face Book Viral Boot Camp Marketing Method: UNLEASHED!

One of my VIP Boot Camp Mastermind members and FBBC owner Octiavo Fortia just took My “Facebook Viral” Method to a whole-nother lever!

And by taking the FBVM to another level I’m talking about getting over 70 leads and 25 clients in 4 days.

And as you know on SH.com we don’t F–k around, so, here is exactly how he did it and how you can do the same!

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Be sure to give Octavio some love for sharing his badass client getting “tweaks” to the FBVM.

Octavio is a personal trainer in El Paso Texas and owns a jam packed Fit Body Boot Camp in El paso Texas.

The Fundraiser Method Boot Camp marketing System

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