Check out this MEGA-INSPIRING VIDEO!

It’s about a High school kid named Dustin Carter who had both of his arms and legs amputated when he was ten.

Did that stop him from joining his high school wrestling team?

Not only did it not stop him, but be had so may wins that he went to the State Championship (and almost won the whole thing)

No Arms, No Legs… All HEART! Who says you CAN’T!

What you “can” and “Can’t” do is 99.9% a matter of mindset.

And “perspective” is one of the most powerful mindset tools there is.

Perspective is when you are able to compare what you are experiencing, to something you’ve experienced in the past.

Here’s a few examples…

Have you ever swang two baseball bats, then dropped the second bat, and the first bat felt super light?

Have you ever went to the movies in the daytime, and after sitting in the dark theater, when you went outside it seemed 10x’s brighter?

Have you ever ran on a treadmill and covered the time display, and when you were super tired you moved the towel to check the time, only to discover that you had only a few minutes left – not the long time that you thought you did – Then suddenly, you have a boost of energy because you know you’re almost done?

Have you ever had to do something that seemed really difficult, but then you saw someone way less talented than you EASILY do it, then suddenly it didn’t seem so hard?

If you answered YES, then you’ve experienced the POWER of PERSPECTIVE.

So let’s take a lesson from Dustin’s “never say can’t” attitude and apply it to our boot camp marketing…

And whenever you feel a little discouraged, and want to throw in the towel, and say the words “I can’t”

Ask yourself, what would Dustin do?

Did you like this post?

Did you get inspired?

It gave me goose bumps, and I’ll say it… I cried a little bit.  (Hey don’t judge me )

Fitness Marketing Mindset Series #5

Click here to view the embedded video.

Having a mentor can mean the difference between growing your fitness empire as fast a super-sonic jet fighter or as slow as an old propeller plane.

Think about this for a second…

How many goals did you hit last year?

How many clients did you sign up?

How many boot camp locations did you open?

How much progress did you make getting other trainers to work for you?

How much income did you generate?

How much MORE of all this would you have accomplished with the right coach?

Why would you want to waist your time trying to reinvent the wheel, when you can just model yourself after someone who has already accomplished what you want to accomplish.

If you’re serious about crushing it this year, then getting a mentor is huge.

There is no way I would be anywhere near where I am today if it wasn’t for having the right coaches in my life.

It’s not that you can’t, or wont be successful without one, maybe you will…

But it’s so cool to know that you can push FULL SPEED AHEAD because you know that 100% of your efforts are going in the right direction.

But getting the right coach is key.

So would we be a good “fit”

Well I’m not sure, that depends if you feel you can benefit from my expertise and experience.

*I have owned a jam packed personal training studio that virtually runs on auto-pilot for 9 years.
*I opened 6 six-figure boot camp locations over 7 months… All run by other trainers while I sleep.
*I opened a boot camp franchise with my partner Bedros in under 8 months, with over 100 locations  worldwide (and growing at light speed)
*I have multiple internet income streams.
*I’ve written fitness website sales copy that in just over 4 months produced more than 100 clients and $18k per month re-occurring income… All from the internet.
*Because of my seo (search engine optimization) knowledge, all my websites show up on the first page of Google.
*I make 100% of my income without having to train a single client, so I am free to do what ever I want, when ever I want.

So why am I telling you all this?

It’s not to brag, but I wanted you to clearly see how getting coached by someone who’s already “done-it” can cause you to accomplish your “dream” 10, 20 even 100x’s faster.

But I would not be honest if I told you that your gonna have all this by magic.

You have to be ready to roll up your sleeves and get to work.

You have to not WANT success, but be 100% COMMITTED to success.

If you are dead set on not just wanting your dream, but living it, then I am beyond pumped to coach you ever step of the way, and show you every secret, shortcut and resource to making your dreams a reality.

If you don’t get coached by me, make sure you get coaching somewhere else… It’s critical.

You can get on board my coaching program here

Here’s to crushing it in 2010,
Steve

Ps.  If you do the same things as you did last year, you can expect the same results.

If you’re serious about dominating, you can get on board my coaching program here.

Fitness Marketing Mindset Series #4

Click here to view the embedded video.

If ya really think about it, every experience in life comes down to perspective.

For instance, if you go to the movies in the daytime, when you get out it seems really bright outside.

But it’s no brighter than it was when you went in, it’s just that your eyes became adjusted to the dark movie theater.

So in perspective to the “dark”, the “light” seems SO much brighter.

I’m sure you’ve jumped into a hot tub and it felt boiling hot… Until you got used to it, then it felt soooo warm and relaxing.

Why?  Perspective.

The same works with “fear”

Depending on how you look at it, will determine your “experience”

For example, one of the things I do when I get scared about walking up to strangers to get leads for my boot camps, I just think, if I was in Afghanistan, and people were shooting at me, it would be WAY more scary than going up to strangers.

I could actually die or become crippled, compared to someone just saying they’re not interested.

When I use that “perspective” the fear disappears, or at least gets way less.

So next time you feel “fear” kick it in the butt with some perspective.

Fitness Marketing Mindset Series #3

Click here to view the embedded video.

One of the biggest factors that made opening six, six-figure boot camp locations in just 7 months happen was…

ENERGY!

So how do YOU experience heaping amounts of endless, contagious, client attracting energy day in and day out?

Simple, NEVER wake up because you have clients in the morning.

That’s right, it’s a terrible reason to get up.

Instead, figure out what your “Life dream” is, and wake up everyday for THAT!

Think about it.

If you give your clients the “energy” of showing up because THEY are there, that’s “ok”.

But, it if you give your clients the energy of you showing up because it’s a step your taking to achieve your true “life dream”, your ENERGY will be 100x’s greater, and so will their experience.

In other words, your clients will benefit, you’ll attract floods of referrals, and your business will explode.

You may also like Fitness Marketing Mindset Success Series #1
You may also like Fitness Marketing Mindset Success Series #2
You may also like The Success Code
You may also like 71 Tips To Massive Success
You may also like The Simple Secret To Being What Ever You Want

Click here to view the embedded video.

When I showed you the biggest mistake with visualization at 7:59 into the video, did you discover that YOU  have made that mistake?

I know I sure have…

So what can you take away from this…

1. If you own a fitness studio or boot camp, spend at least 3 minutes a day when it is empty, visualizing that is is PACKED with RAVING CLIENTS, and there are hundreds more lined literally lined up around the building waiting to get in.

2. When you visualize, the more intense emotion ya feel the better.

In other words, the more REAL you can make it feel, the more powerful and effective it will be.

3. Do NOT make the biggest and most common visualization mistake by intensely feeling that you DON’T have what you want yet.

That’s a bad feeling, and visualization is all about feeling super excited and good.

Rather, feel as if you already have what you “want”.

And experience that excited “butterfly feeling” in the pit of your stomach, and carry that feeling with you through out the day.

2010 is going to be YOUR year to quantum leap your success.

Stay tuned for the next installment of the Fitness Marketing Mindset Success Series.

Rock on!

Steve

I HIGHLY recommend that you watch part 1 The Big Secret To Setting Goals
You may also like The Success Code
You may also like 71 Tips To Massive Success
You may also like The Simple Secret To Being What Ever You Want

And if your a regular on SH.com, then you’re getting tons of great tips, strategies and tactics for MAKING the cash-o-la… And lot’s of it.

And with money comes power, and with power comes the ability to help MASSIVE amounts of people in need.

For example, Bedros and I are using Fit Body Boot Camp to launch a nation wide charity to feed starving families called “Burn The Fat, Feed The Hungry”

Steve Hochman Inc. is working with abused and abandoned kids that have been pretty much lost and forgotten.

And my personal training studio, is giving free Saturday workouts if you bring a can of food or a toy that we will donate to a local shelter.

But you can give everyday… and it doesn’t have to be much… for example:

Tell the Starbucks Barista that you really appreciate her.

Train 5 or 10 clients for free, and don’t expect anything in return.

Make 10 people each day that you don’t know smile.

At the toll both, pay for the stranger behind you.

Buy a shirt for someone you don’t really know.

Get a thank you card and write how much you appreciate someones energy… and enclose a gift card… Give it to someone who wouldn’t expect it.

Show genuine interest and attention to everyone you talk to.

Tell 10 people in a day what makes them so special.

And what’s really cool is that it’s scientifically proven that when you’re giving, your energy vibrates on a much higher level, causing you to attract more “like” energy.

Like I say, If you want to GET MORE outta life, ya got to GIVE MORE in life.

So use your POWER to  give and grow wealthy!

And be sure to leave a very special comment/commitment with how YOU will use your power to “Give and Grow Wealthy”

Click here to view the embedded video.

It really is all about getting outta your comfort zone.

The more ya do it, the easier everthing becomes.

I hope you enjoyed the video, it really inspired me.

Be sure ya leave a comment for Mike telling him what you think.

It’s about YOU making some big shit happen in your life.

Not just waking up in the morning to repeat the same day as the one before, but REALLY living the life of your dreams, on purpose, and on YOUR terms.

It’s about NOT being an EFFECT, but being the friggin CAUSE.

It’s about not just doing, but DOMINATING.

It’s about looking in the mirror and seeing a badass business warrior who cannot be stopped.

A warrior who gets knocked down 9 times, smiles and gets up 10 times.

I’m here to tell you that you CAN start living your dream… RIGHT NOW.

You CAN dare to DREAM BIG… I mean BIIIIGGGGG…

Like if you can do ANYTHING, and could not fail… That big.

Like the kind of big that makes you look fear in the face, and say, “Where ya going bitch, let’s party…”

I KNOW that YOU CAN do it…

So join this special-ed kid with A.D.D.who grabs life by the neck and says, “bring it on.” and proclaim what YOU are going to do…. What DREAM are YOU going to make happen… NO MATTER WHAT?

When you put your dreams in print for the world to see, you put in to motion powerful attraction vibrations.

Here, I’ll go first…  By November 19, 2010 we are going to have over 1000 licensed Fit Body Boot Camp locations world wide.  A more dominating boot camp business model will not exist… And we will help more fitness professionals build multiple six-figure income streams than anyone else on the planet.

Ok, YOUR turn.

Adam owns a Fit Body Boot Camp in Toronto and is a NLP voodoo master.

And in case you’re wondering what NLP is, it’s a system for using language patterns to “control” people’s minds.

Pretty cool stuff.

But don’t worry, I personally know that Adam only uses his “powers” for the good of mankind.

So, being a total giver, Adam decided to do a fitness marketing guess post on NLP and fitness marketing.

So without further ado…

Heeeeeeere’s Adam!

Adam here, and I have a REALLY Important Question for you…

The Power of Questions is a topic that is frequently discussed in the areas of NLP, NAC and many other areas of discipline/therapy. As a Bootcamp instructor you are always asking your clients questions before they dive into your program…

These might include…

-        What is your past Bootcamp/gym experience?

-        Do you have any prior injuries or medical conditions?

-        What specific goals do you have?

-        What else do you want to achieve with Fit Body Bootcamp?

-        Who referred you to this Bootcamp?

You get the idea…

We ask them these questions in order to get a little more of an understanding of their world and what we might expect from them within the confines of our camp.

But I have a question for you… (And it’s not the REALLY Important one… yet)

Are your questions REALLY helping you to totally understand your clients’ world?

Let’s be honest… the PARQs and Consultation Forms that most BIG GYMS give to their clients SUCK!

AND THEY ARE BOOOOOORRRRRING!

Most of them provide nothing more than a brief background of your potential/new client and really never get to the core of who they are and what they value.

Now hear this… The quality of your questioning IS the quality of your communication. The quality of your questions will determine how soon you form an inseparable bond between yourself and your client.

And when you understand what’s REALLY going on with your client they will stay with you FOREVER and you will be drowning in referrals. (A good problem to have)

We are questioning all the time. We question what to wear, what to eat, what to do/focus on in any given situation, what actions we will take today to drive our boot camps forward, who we are going to spend time with, which blogs we will follow, is Steve a total nut job? …

And it is our questions that determine what we focus on and then how we feel about it

You want to improve the quality of your life? Ask a better quality of question…

Example – “Why can’t I get more Bootcamp clients”?  (Answer – because you’re a lazy ass)

You’re brain will provide you with the answer you have asked it for… it just does its job. It is up to you to provide it with a question of higher quality in order to get a better answer.

Example – “How can I get more Bootcamp clients Now?”

And say it with conviction and know that as soon as you come up with the answer you are going to take action and follow through with what your brain has provided you.

You will be AMAZED at what you are able to find out about the person sitting in front of you if you ask them the right questions. Like I said before, if you do this right and you will create a bond so strong that they will LOVE you and unless you totally stuff it up, they will devote themselves to you for life.

So how do you get good at this? You practice and you start asking better questions about yourself and in your own life.

What questions could you ask?

Here are some examples…

- What is life about?

- What is a relationship about?

- What has to happen for you to feel healthy?

- How much is a long time for you?

- What has to happen for you to get the results you desire?

- How can I serve you better?

- What has to happen in order for you to feel successful?

- How will you know when you are successful?

- How will you know when you are healthy?

I guarantee you if you ask these types of questions, it will open the flood gates to yours and your clients’ model of the world (an NLP term) and will help you to understand what influences them. In order to lead and influence them you need to understand what already influences THEM… and not attempt to influence them with how you are influenced.

We help clients set goals and as Fitness Pros and Boot camp owners we also set goals for ourselves. More often than not though we never truly define what has to happen for us to meet that goal, or how will we know when we have met that goal. How will it make us feel?

So now it’s your turn…

I’d like you to answer these four questions

What has to happen for your Bootcamp Business to be successful?

How will you know when your Bootcamp Biz is successful?

What will your Bootcamp Business look like when it is successful?

How will you feel when you have achieved this?

AND… If you already have a Bootcamp Biz that is successful and don’t feel the need to answer these questions… answer this one

What can you do NOW to make your Bootcamp Business even more successful than it already is and how will it benefit you and your clients?

Adam Toohey is a Certified NLP Practitioner and is owner/operator of Toronto Fit Body Bootcamp. (Plus he’s one hell-of-a nice guy)

Be sure to leave any comments or questions for Adam Below

Click here to view the embedded video.

Pretty intense stuff, huh -

However these two stories changed my life.

They have (so far) allowed me to NEVER have a bad day.

And when people say, “Steve, how do you stay so motivated, positive and full of ENERGY?” the answer is because I keep my “perspective” in check…

All these fitness marketing strategies, tips and tactics that I teach aren’t worth a damn without the right mindset (your mindset is EVERYTHING!)

And now I’ve just let you deeper into my world and what makes me able to do what I do.

Be sure to let me into YOUR world a little by leaving
a comment below.

Rock on!
S