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	<title>Boot Camp Marketing - Personal Trainer And Fitness Marketing &#187; Lifestyle and Self Improvement</title>
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	<link>http://www.stevehochman.com</link>
	<description>Boot Camp Marketing Tactics and Strategies For Boot Camp Instructors Personal Trainers, And Fitness Entrepreneurs</description>
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		<title>If You&#8217;ve Ever Thought You Couldnt&#8230;</title>
		<link>http://www.stevehochman.com/2010/02/27/if-youve-ever-thought-you-couldnt/</link>
		<comments>http://www.stevehochman.com/2010/02/27/if-youve-ever-thought-you-couldnt/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 08:59:33 +0000</pubDate>
		<dc:creator>stevehochman</dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Lifestyle and Self Improvement]]></category>
		<category><![CDATA[Mindset and Lifestyle]]></category>

		<guid isPermaLink="false">http://www.stevehochman.com/?p=3659</guid>
		<description><![CDATA[
Check out this MEGA-INSPIRING VIDEO!
It&#8217;s about a High school kid named Dustin Carter who had both of his arms and legs amputated when he was ten.
Did that stop him from joining his high school wrestling team?
Not only did it not stop him, but be had so may wins that he went to the State Championship [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stevehochman.com/wp-content/uploads/2010/02/Picture-7.png"><img class="aligncenter size-full wp-image-3661" title="Picture 7" src="http://www.stevehochman.com/wp-content/uploads/2010/02/Picture-7.png" alt="" width="522" height="362" /></a></p>
<p>Check out this MEGA-INSPIRING VIDEO!</p>
<p>It&#8217;s about a High school kid named Dustin Carter who had both of <strong>his arms and legs amputated when he was ten.</strong></p>
<p>Did that stop him from joining his high school wrestling team?</p>
<p>Not only did it not stop him, but be had so may wins that he went to the State Championship (and almost won the whole thing)</p>
<p><strong>No Arms, No Legs&#8230; All HEART!  Who says you CAN&#8217;T!</strong><br />
<object id="438385" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="464" height="376" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowScriptAccess" value="always" /><param name="src" value="http://embed.break.com/NDM4Mzg1" /><embed id="438385" type="application/x-shockwave-flash" width="464" height="376" src="http://embed.break.com/NDM4Mzg1" allowscriptaccess="always"></embed></object><br />
<span style="font-size: xx-small;"><a href="http://www.break.com/usercontent/2008/1/NO-ARMS-NO-LEGS-WRESTLING-MATCH-438385.html" target="_blank"><br />
</a><a href="http://www.break.com" target="_blank"></a></span></p>
<p><strong>What you &#8220;can&#8221; and &#8220;Can&#8217;t&#8221; do is 99.9% a matter of mindset.</strong><br />
<span id="more-3659"></span><br />
And &#8220;perspective&#8221; is one of the most powerful mindset tools there is.</p>
<p>Perspective is when you are able to compare what you are experiencing, to something you&#8217;ve experienced in the past.</p>
<p><strong>Here&#8217;s a few examples&#8230;</strong></p>
<p>Have you ever swang two baseball bats, then dropped the second bat, and the first bat felt super light?</p>
<p><strong>Have you ever</strong> went to the movies in the daytime, and after sitting in the dark theater, when you went outside it seemed 10x&#8217;s brighter?</p>
<p><strong>Have you ever</strong> ran on a treadmill and covered the time display, and when you were super tired you moved the towel to check the time, only to discover that you had only a few minutes left &#8211; not the long time that you thought you did &#8211; Then suddenly, you have a boost of energy because you know you&#8217;re almost done?</p>
<p><strong>Have you ever</strong> had to do something that seemed really difficult, but then you saw someone way less talented than you EASILY do it, then suddenly it didn&#8217;t seem so hard?</p>
<p><a href="http://www.stevehochman.com/wp-content/uploads/2010/02/Picture-81.png"><img class="alignright size-full wp-image-3668" style="margin: 3px;" title="Picture 8" src="http://www.stevehochman.com/wp-content/uploads/2010/02/Picture-81.png" alt="" width="207" height="301" /></a>If you answered YES, then you&#8217;ve experienced the POWER of PERSPECTIVE.</p>
<p>So let&#8217;s take a lesson from Dustin&#8217;s &#8220;never say can&#8217;t&#8221; attitude and apply it to our boot camp marketing&#8230;</p>
<p>And whenever you feel a little discouraged, and want to throw in the towel, and say the words &#8220;I can&#8217;t&#8221;</p>
<p>Ask yourself, what would Dustin do?</p>
<p><strong>Did you like this post?</strong></p>
<p><strong>Did you get inspired?</strong></p>
<p><strong>It gave me goose bumps, and I&#8217;ll say it&#8230; I cried a little bit.  (Hey don&#8217;t judge me <img src='http://www.stevehochman.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> )</strong></p>
]]></content:encoded>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Fitness Marketing Mindset Series #5</title>
		<link>http://www.stevehochman.com/2010/01/10/fitness-marketing-mindset-series-5/</link>
		<comments>http://www.stevehochman.com/2010/01/10/fitness-marketing-mindset-series-5/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 05:38:44 +0000</pubDate>
		<dc:creator>stevehochman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Fitness Marketing]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Lifestyle and Self Improvement]]></category>
		<category><![CDATA[Mindset and Lifestyle]]></category>

		<guid isPermaLink="false">http://www.stevehochman.com/?p=3203</guid>
		<description><![CDATA[Fitness Marketing Mindset Series #5



Having a mentor can mean the difference between growing your fitness empire as fast a super-sonic jet fighter or as slow as an old propeller plane.


Think about this for a second&#8230;
How many goals did you hit last year?
How many clients did you sign up?
How many boot camp locations did you open?
How [...]]]></description>
			<content:encoded><![CDATA[<h1 style="text-align: center;"><span style="color: #000080;"><span style="font-family: impact,chicago;"><strong><strong><strong><strong>Fitness Marketing Mindset Series #5<br />
<a href="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-5.png"><img class="aligncenter size-full wp-image-3208" title="picture-5" src="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-5.png" alt="picture-5" width="509" height="44" /></a></strong></strong></strong></strong></span></span></h1>
<p><span style="color: #000080;"><span style="font-family: impact,chicago;"><strong><strong><strong><strong><p><a href="http://www.stevehochman.com/2010/01/10/fitness-marketing-mindset-series-5/"><em>Click here to view the embedded video.</em></a></p><br />
</strong></strong></strong></strong></span></span></p>
<p><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="font-family: arial,helvetica,sans-serif; font-size: small; color: #000000;">Having a mentor can mean the difference between growing your fitness empire as fast a super-sonic jet fighter or as slow as an old propeller plane.</span><br />
</span></span></p>
<p><span style="color: #000080;"><span style="font-family: impact,chicago;"><strong><strong><strong><strong><a href="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-41.png"><img class="aligncenter size-full wp-image-3207" title="picture-41" src="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-41.png" alt="picture-41" width="535" height="398" /></a></strong></strong></strong></strong></span></span></p>
<p><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;">Think about this for a second&#8230;</span></span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">How many goals did you hit last year?</span></span></p>
<p><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;">How many clients did you sign up?</span></span></span></p>
<p><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;">How many boot camp locations did you open?</span></span></span></p>
<p><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;">How much progress did you make getting <em>other</em> trainers to work for you?</span></span></span></p>
<p><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;">How much income did you generate?</span></span></span></p>
<p><strong><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;">How much MORE of all this would you have accomplished with the right <a href="http://www.stevehochman.com/coaching/">coach</a>?<br />
</span></span></span></strong></p>
<p><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;"><a href="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-43.png"><img class="aligncenter size-full wp-image-3220" title="picture-43" src="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-43.png" alt="picture-43" width="522" height="166" /></a><br />
<span id="more-3203"></span><br />
Why would you want to waist your time trying to reinvent the wheel, when you can just model yourself after someone who has <em>already</em> accomplished what you<em> want</em> to accomplish.</span></span></span></p>
<p><strong><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;">If you&#8217;re serious about crushing it this year, then<a href="http://www.stevehochman.com/coaching/"> getting a mentor</a> is huge.</span></span></span></strong></p>
<p><strong></strong><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;">There</span></span></span><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;"> is no way I would be anywhere near where I am today if it wasn&#8217;t for having the right coaches in my life.</span></span></span></p>
<p><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;">It&#8217;s not that you can&#8217;t, or wont be successful without one, maybe you will&#8230;</span></span></span></p>
<p><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;">But it&#8217;s so cool to know that you can push FULL SPEED AHEAD because you know that 100% of your efforts are going in the right direction.</span></span></span></p>
<p><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;">But getting the right coach is key.</span></span></span></p>
<p><strong><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;">So would we be a good &#8220;fit&#8221;</span></span></strong></p>
<p><span style="color: #000080;"><span style="font-family: impact,chicago;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: small;">Well I&#8217;m not sure, that depends if you feel you can benefit from my expertise and experience.</span></span></span></p>
<p><span style="font-family: comic sans ms,sans-serif;"><span style="font-size: x-small;"><span style="color: #000080;"><span style="color: #000000;"><span style="color: #ff0000;">*</span>I have owned a jam packed personal training studio that virtually runs on auto-pilot for 9 years.<span style="color: #ff0000;"><br />
*<span style="color: #000000;">I</span></span> opened 6 six-figure boot camp locations over 7 months&#8230; All run by other trainers while I sleep.<span style="color: #ff0000;"><br />
*</span>I opened a boot camp franchise with my partner Bedros in under 8 months, with over 100 locations  worldwide (and growing at light speed)<span style="color: #ff0000;"><br />
*</span>I have multiple internet income streams.<span style="color: #ff0000;"><br />
*</span>I&#8217;ve written fitness website sales copy that in just over 4 months produced more than 100 clients and $18k per month re-occurring income&#8230; All from the internet.<span style="color: #ff0000;"><br />
*</span>Because of my seo (search engine optimization) knowledge, all my websites show up on the first page of Google.</span><span style="color: #000000;"><span style="color: #ff0000;"><br />
*</span>I make 100% of my income without having to train a single client, so I am free to do what ever I want, when ever I want.</span></span></span></span></p>
<p><span style="font-size: small; font-family: arial,helvetica,sans-serif;"><strong>So why am I telling you all this?</strong></span></p>
<p><span style="font-size: small; font-family: arial,helvetica,sans-serif;">It&#8217;s not to brag, but I wanted you to clearly see how getting coached by someone who&#8217;s already &#8220;done-it&#8221; can cause you to accomplish your &#8220;dream&#8221; 10, 20 even 100x&#8217;s faster.<br />
</span><span style="font-size: small; font-family: arial,helvetica,sans-serif;"><br />
But I would not be honest if I told you that your gonna have all this by magic.</span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">You have to be ready to roll up your sleeves and get to work.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">You have to not WANT success, but be 100% COMMITTED to success.</span></span></p>
<p><span style="font-size: small;">If you are dead set on <strong>not just wanting your dream, but living it</strong>, then I am beyond pumped to coach you ever step of the way, and show you every secret, shortcut and resource to making your dreams a reality.</span></p>
<p>If you don&#8217;t get coached by me, make sure you get coaching somewhere else&#8230; It&#8217;s critical.</p>
<p><span style="font-size: small; font-family: arial,helvetica,sans-serif;">You can get on board my <a href="http://www.stevehochman.com/coaching/">coaching program here</a></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;">Here&#8217;s to crushing it in 2010,<br />
Steve</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;"><strong>Ps.  If you do the same things as you did last year, you can expect the same results.</strong></span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;"><strong>If you&#8217;re serious about dominating, you can get on board my <a href="http://www.stevehochman.com/coaching/">coaching program here.</a></strong></span></span></p>
<p><span style="font-size: small; font-family: arial,helvetica,sans-serif;"><br />
</span></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Fitness Marketing Mindset Series #4</title>
		<link>http://www.stevehochman.com/2010/01/09/fitness-marketing-mindset-series-4/</link>
		<comments>http://www.stevehochman.com/2010/01/09/fitness-marketing-mindset-series-4/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 19:13:57 +0000</pubDate>
		<dc:creator>stevehochman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Fitness Marketing]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Lifestyle and Self Improvement]]></category>
		<category><![CDATA[Mindset and Lifestyle]]></category>
		<category><![CDATA[mindset]]></category>

		<guid isPermaLink="false">http://www.stevehochman.com/?p=3188</guid>
		<description><![CDATA[Fitness Marketing Mindset Series #4

If ya really think about it, every experience in life comes down to perspective.
For instance, if you go to the movies in the daytime, when you get out it seems really bright outside.
But it&#8217;s no brighter than it was when you went in, it&#8217;s just that your eyes became adjusted to [...]]]></description>
			<content:encoded><![CDATA[<h1 style="text-align: center;"><span style="color: #000080;"><span style="font-family: impact,chicago;"><strong><strong>Fitness Marketing Mindset Series #4<br />
<a href="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-3.png"><img class="aligncenter size-full wp-image-3192" title="picture-3" src="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-3.png" alt="picture-3" width="447" height="111" /></a></strong></strong></span></span></h1>
<p><a href="http://www.stevehochman.com/2010/01/09/fitness-marketing-mindset-series-4/"><em>Click here to view the embedded video.</em></a></p>
<p>If ya really think about it, every experience in life comes down to perspective.</p>
<p><strong>For instance, if you go to the movies in the daytime</strong>, when you get out it seems really bright outside.</p>
<p>But it&#8217;s no brighter than it was when you went in, it&#8217;s just that your eyes became adjusted to the dark movie theater.</p>
<p>So in perspective to the &#8220;dark&#8221;, the &#8220;light&#8221; seems SO much brighter.</p>
<p>I&#8217;m sure you&#8217;ve jumped into a hot tub and it felt boiling hot&#8230; Until you got used to it, then it felt soooo warm and relaxing.</p>
<p>Why?  Perspective.</p>
<p><strong>The same works with &#8220;fear&#8221;</strong><br />
<span id="more-3188"></span><br />
Depending on how you look at it, will determine your &#8220;experience&#8221;</p>
<p><a href="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-4.png"><img class="aligncenter size-full wp-image-3194" title="picture-4" src="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-4.png" alt="picture-4" width="445" height="434" /></a></p>
<p>For example, one of the things I do when I get scared about walking up to strangers to get leads for my boot camps, <strong>I just think, if I was in Afghanistan, and people were shooting at me,</strong> it would be WAY more scary than going up to strangers.</p>
<p>I could actually die or become crippled, compared to someone just saying they&#8217;re not interested.</p>
<p>When I use that &#8220;perspective&#8221; the fear disappears, or at least gets way less.</p>
<p><strong>So next time you feel &#8220;fear&#8221; kick it in the butt with some perspective.</strong></p>
]]></content:encoded>
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		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Fitness Marketing Mindset Series #3</title>
		<link>http://www.stevehochman.com/2010/01/06/fitness-marketing-mindset-series-3/</link>
		<comments>http://www.stevehochman.com/2010/01/06/fitness-marketing-mindset-series-3/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 09:22:54 +0000</pubDate>
		<dc:creator>stevehochman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Lifestyle and Self Improvement]]></category>
		<category><![CDATA[Mindset and Lifestyle]]></category>
		<category><![CDATA[Fitness Marketing]]></category>
		<category><![CDATA[mindset]]></category>

		<guid isPermaLink="false">http://www.stevehochman.com/?p=3169</guid>
		<description><![CDATA[Fitness Marketing Mindset Series #3
One of the biggest factors that made opening six, six-figure boot camp locations in just 7 months happen was&#8230;
ENERGY!
So how do YOU experience heaping amounts of endless, contagious, client attracting energy day in and day out?
Simple, NEVER wake up because you have clients in the morning.
That&#8217;s right, it&#8217;s a terrible reason [...]]]></description>
			<content:encoded><![CDATA[<h1 style="text-align: center;"><span style="color: #000080;"><span style="font-family: impact,chicago;"><strong>Fitness Marketing Mindset Series #3</strong></span><span style="font-family: impact,chicago;"><strong><span style="color: #000000;"><a href="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-1.png"><img class="aligncenter size-full wp-image-3179" title="picture-1" src="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-1.png" alt="picture-1" width="559" height="102" /></a></span></strong></span></span><p><a href="http://www.stevehochman.com/2010/01/06/fitness-marketing-mindset-series-3/"><em>Click here to view the embedded video.</em></a></p></h1>
<p style="text-align: left;">One of the biggest factors that made opening <strong>six, six-figure boot camp locations in just 7 months</strong> happen was&#8230;</p>
<p style="text-align: left;">ENERGY!</p>
<p style="text-align: left;">So how do YOU experience heaping amounts of endless, contagious, client attracting energy day in and day out?</p>
<p style="text-align: left;">Simple, <strong>NEVER wake up because you have clients in the morning.</strong></p>
<p style="text-align: left;">That&#8217;s right, it&#8217;s a terrible reason to get up.</p>
<p><span id="more-3169"></span></p>
<p style="text-align: left;">Instead, figure out what your &#8220;Life dream&#8221; is, and wake up everyday for THAT!</p>
<p style="text-align: left;">Think about it.</p>
<p style="text-align: left;">If you give your clients the &#8220;energy&#8221; of showing up because THEY are there, that&#8217;s &#8220;ok&#8221;.</p>
<p style="text-align: left;">But, it if you give your clients the energy of you showing up because it&#8217;s a step your taking to achieve your true &#8220;life dream&#8221;, <strong>your ENERGY will be 100x&#8217;s greater, and so will their experience.</strong></p>
<p style="text-align: left;">In other words, your clients will benefit, you&#8217;ll attract floods of referrals, and your business will explode.</p>
<p style="text-align: left;">
<p style="text-align: left;">
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;"><strong>You may also like <a href="http://www.stevehochman.com/2009/12/31/fitness-marketing-mindset-series-1/">Fitness Marketing Mindset Success Series #1</a><br />
</strong></span></span><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;"><strong>You may also like <a href="http://www.stevehochman.com/2010/01/03/fitness-marketing-mindset-series-1-2/">Fitness Marketing Mindset Success Series #2</a></strong></span></span><br />
<span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;"><strong>You may also like <a href="http://www.stevehochman.com/2009/12/22/thr-success-c-o-d-e/">The Success Code</a><br />
You may also like <a href="http://www.stevehochman.com/2009/07/08/71-tips-to-massive-success/">71 Tips To Massive Success</a><br />
You may also like <a href="http://www.stevehochman.com/2009/09/06/the-simple-secret-to-being-whatever-you-want/">The Simple Secret To Being What Ever You Want</a></strong></span></span></p>
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		<slash:comments>9</slash:comments>
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		<title>Fitness Marketing Mindset Series #2</title>
		<link>http://www.stevehochman.com/2010/01/03/fitness-marketing-mindset-series-1-2/</link>
		<comments>http://www.stevehochman.com/2010/01/03/fitness-marketing-mindset-series-1-2/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 18:08:40 +0000</pubDate>
		<dc:creator>stevehochman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Lifestyle and Self Improvement]]></category>
		<category><![CDATA[Mindset and Lifestyle]]></category>

		<guid isPermaLink="false">http://www.stevehochman.com/?p=3146</guid>
		<description><![CDATA[Fitness Marketing Mindset Series #2
(The Biggest Mistake With Visualization)
When I showed you the biggest mistake with visualization at 7:59 into the video, did you discover that YOU  have made that mistake?
I know I sure have&#8230; 
So what can you take away from this&#8230;
1. If you own a fitness studio or boot camp, spend at least [...]]]></description>
			<content:encoded><![CDATA[<h1 style="text-align: center;"><span style="color: #000080;"><span style="font-family: impact,chicago;"><strong>Fitness Marketing Mindset Series #2</strong></span><span style="font-family: impact,chicago;"><strong><br />
(The <span style="color: #993300;"><span style="color: #800000;">B</span><span style="color: #800000;">iggest Mistake</span></span> With Visualization)</strong></span></span></h1>
<p><a href="http://www.stevehochman.com/2010/01/03/fitness-marketing-mindset-series-1-2/"><em>Click here to view the embedded video.</em></a></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;">When I showed you<strong> the biggest mistake with visualization at 7:59 into the video</strong>, did you discover that YOU  have made that mistake?</span></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;">I know I sure have&#8230; </span></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;">So what can you take away from this&#8230;</span></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: xx-large;"><strong>1.</strong></span> If you own a fitness studio or boot camp, spend at least 3 minutes a day when it is empty, visualizing that is is PACKED with RAVING CLIENTS, and there are hundreds more lined literally lined up around the building waiting to get in.</span></span><br />
<span id="more-3146"></span><br />
<span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;"><strong><span style="font-size: xx-large;">2.</span></strong> When you visualize, the more intense emotion ya feel the better.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;">In other words, the more REAL you can make it feel, the more powerful and effective it will be.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;"><a href="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-7.png"><img class="aligncenter size-full wp-image-3159" title="picture-7" src="http://dev.stevehochman.com/wp-content/uploads/2010/01/picture-7.png" alt="picture-7" width="421" height="252" /></a><span style="font-size: xx-large;"><strong>3.</strong></span> Do NOT make the biggest and most common visualization mistake by intensely feeling that you DON&#8217;T have what you want yet.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;">That&#8217;s a bad feeling, and visualization is all about feeling super excited and good.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;">Rather, feel as if <strong>you already have what you &#8220;want&#8221;</strong>.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;">And experience that excited &#8220;butterfly feeling&#8221; in the pit of your stomach, and carry that feeling with you through out the day.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;">2010 is going to be YOUR year to quantum leap your success.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;">Stay tuned for the next installment of the Fitness Marketing Mindset Success Series.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;">Rock on!</span></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;">Steve<br />
</span></span></p>
<p><span style="font-size: small;"><span style="font-family: arial,helvetica,sans-serif;"><strong><span style="color: #ff0000;">I HIGHLY recommend that you watch part 1</span> <a href="http://www.stevehochman.com/2009/12/31/fitness-marketing-mindset-series-1/">The Big Secret To Setting Goals</a><br />
You may also like <a href="http://www.stevehochman.com/2009/12/22/thr-success-c-o-d-e/">The Success Code</a><br />
You may also like <a href="http://www.stevehochman.com/2009/07/08/71-tips-to-massive-success/">71 Tips To Massive Success</a><br />
You may also like <a href="http://www.stevehochman.com/2009/09/06/the-simple-secret-to-being-whatever-you-want/">The Simple Secret To Being What Ever You Want</a></strong></span></span></p>
]]></content:encoded>
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		<slash:comments>13</slash:comments>
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		<title>The Success C.O.D.E.</title>
		<link>http://www.stevehochman.com/2009/12/22/thr-success-c-o-d-e/</link>
		<comments>http://www.stevehochman.com/2009/12/22/thr-success-c-o-d-e/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 08:27:58 +0000</pubDate>
		<dc:creator>stevehochman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Lifestyle and Self Improvement]]></category>

		<guid isPermaLink="false">http://www.stevehochman.com/?p=3035</guid>
		<description><![CDATA[I&#8217;m going to pass on to you my simple success C.O.D.E. that will cause you to get massive amounts of stuff done so that you can enjoy an amazing lifestyle.
I call it the Success C.O.D.E, and it will change your life.
C.O.D.E is an acronym for:
*Clarity
*Organization
*Dedication
*Elevation
Here&#8217;s how it works&#8230;
&#8220;C&#8221; Create total CLARITY in your life by [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://dev.stevehochman.com/wp-content/uploads/2009/12/picture-11.png"><img class="alignright size-full wp-image-3042" style="margin: 3px;" title="picture-11" src="http://dev.stevehochman.com/wp-content/uploads/2009/12/picture-11.png" alt="picture-11" width="308" height="228" /></a>I&#8217;m going to pass on to you my simple success C.O.D.E. that will cause you to <strong>get massive amounts of stuff</strong> done so that you can enjoy an amazing lifestyle.</p>
<p>I call it the Success C.O.D.E, and it will change your life.</p>
<p>C.O.D.E is an acronym for:<br />
*Clarity<br />
*Organization<br />
*Dedication<br />
*Elevation</p>
<p>Here&#8217;s how it works&#8230;</p>
<p><span style="color: #ffffff;"><span style="background-color: #ff0000;">&#8220;C&#8221;</span></span> Create total CLARITY in your life by knowing exactly what your dream is.</p>
<p>For example, instead of saying I want more money, say I want to earn $8333.33 a month so I can make $100K per year.</p>
<p>An important part of clarity is defining WHY you want what you want, so you can move forward with a meaningful purpose.</p>
<p>**********</p>
<p><span style="color: #ffffff;"><span style="background-color: #ff0000;">&#8220;O&#8221; </span></span>Organize yourself by creating a specific system to follow every day for achieving your dream.</p>
<p>For example, I end each day by writing down my &#8220;to-do&#8221; list for the next day, so that I wake up ultra productive.<br />
<span id="more-3035"></span><br />
**********</p>
<p><span style="color: #ffffff;"><span style="background-color: #ff0000;"><a href="http://dev.stevehochman.com/wp-content/uploads/2009/12/picture-20_trans.jpg"><img class="alignright size-full wp-image-3043" title="picture-20_trans" src="http://dev.stevehochman.com/wp-content/uploads/2009/12/picture-20_trans.jpg" alt="picture-20_trans" width="175" height="301" /></a>&#8220;D&#8221; </span></span>Have the dedication to consistently follow your system every single day.  &#8220;There is no resistance to persistence&#8221;</p>
<p>**********</p>
<p><span style="color: #ffffff;"><span style="background-color: #ff0000;">&#8220;E&#8221;</span></span> When you achieve your goals, immediately elevate them to the next level.</p>
<p>Never stop pushing your personal bar higher!</p>
<p>**********</p>
<p>My C.O.D.E. is simple and has caused me to enjoy an amazing lifestyle, abundant security and massive amounts of freedom.</p>
<p>It will without a doubt do the same for you too <img src='http://www.stevehochman.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> )</p>
<p><strong>Enjoy and let me know what you think</strong>.<br />
You may also like <a href="http://www.stevehochman.com/2009/07/08/71-tips-to-massive-success/">71 Tips To Massive Success</a></p>
]]></content:encoded>
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		<slash:comments>17</slash:comments>
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		<title>Autopsy Of A Done-For-You Fitness Marketing Mailer</title>
		<link>http://www.stevehochman.com/2009/12/11/autopsy-of-a-fitness-marketing-mailer/</link>
		<comments>http://www.stevehochman.com/2009/12/11/autopsy-of-a-fitness-marketing-mailer/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 09:26:41 +0000</pubDate>
		<dc:creator>stevehochman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Lifestyle and Self Improvement]]></category>

		<guid isPermaLink="false">http://www.stevehochman.com/?p=2971</guid>
		<description><![CDATA[Autopsy of a fitness marketing mailer





I thought you&#8217;d like to see one of my fitness marketing pieces ripped apart&#8230;
Stay awesome!
Steve
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><span style="font-size: large;"><span style="color: #ff0000;"><strong><span style="font-family: helvetica;">Autopsy of a fitness marketing mailer</span></strong></span></span></p>
<p style="text-align: center;"><span style="font-size: large;"><span style="color: #ff0000;"><strong><span style="font-family: helvetica;"><p><a href="http://www.stevehochman.com/2009/12/11/autopsy-of-a-fitness-marketing-mailer/"><em>Click here to view the embedded video.</em></a></p><br />
</span></strong></span></span></p>
<p style="text-align: left;">
<p><span id="more-2971"></span></p>
<p style="text-align: left;"><a href="http://dev.stevehochman.com/wp-content/uploads/2009/12/picture-252.png"><img class="aligncenter size-full wp-image-2981" title="picture-252" src="http://dev.stevehochman.com/wp-content/uploads/2009/12/picture-252.png" alt="picture-252" width="562" height="793" /></a></p>
<p style="text-align: left;"><span style="font-size: small; font-family: arial,helvetica,sans-serif;">I thought you&#8217;d like to see one of my fitness marketing pieces ripped apart&#8230;</span></p>
<p style="text-align: left;"><span style="font-size: small; font-family: arial,helvetica,sans-serif;">Stay awesome!<br />
Steve</span></p>
]]></content:encoded>
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		<slash:comments>10</slash:comments>
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		<title>Wealth Is Measured By What You Can Give</title>
		<link>http://www.stevehochman.com/2009/12/10/wealth-is-measured-by-what-you-can-give/</link>
		<comments>http://www.stevehochman.com/2009/12/10/wealth-is-measured-by-what-you-can-give/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 11:03:18 +0000</pubDate>
		<dc:creator>stevehochman</dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Lifestyle and Self Improvement]]></category>
		<category><![CDATA[Mindset and Lifestyle]]></category>

		<guid isPermaLink="false">http://www.stevehochman.com/?p=2951</guid>
		<description><![CDATA[The true meaning of wealth is not measured by what you have, but by what you can give.
And if your a regular on SH.com, then you&#8217;re getting tons of great tips, strategies and tactics for MAKING the cash-o-la&#8230; And lot&#8217;s of it.
And with money comes power, and with power comes the ability to help MASSIVE [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://dev.stevehochman.com/wp-content/uploads/2009/12/picture-21.png"><img class="alignright size-full wp-image-2957" style="margin: 3px;" title="picture-21" src="http://dev.stevehochman.com/wp-content/uploads/2009/12/picture-21.png" alt="picture-21" width="285" height="232" /></a>The true meaning of wealth is not measured by what you have, <strong>but by what you can give.</strong></p>
<p>And if your a regular on SH.com, then you&#8217;re getting tons of great tips, strategies and tactics for MAKING the cash-o-la&#8230; And lot&#8217;s of it.</p>
<p>And with money comes power, and with power comes the ability to help MASSIVE amounts of people in need.</p>
<p>For example, Bedros and I are using <a href="http://www.myfitbodybootcamp.com">Fit Body Boot Camp</a> to launch a <strong>nation wide charity to feed starving families </strong>called &#8220;Burn The Fat, Feed The Hungry&#8221;</p>
<p>Steve Hochman Inc. is working with abused and abandoned kids that have been pretty much lost and forgotten.</p>
<p>And my personal training studio, is giving<strong> free Saturday workouts if you bring a can of food or a toy </strong>that we will donate to a local shelter.</p>
<p>But you can give everyday&#8230; and it doesn&#8217;t have to be much&#8230; for example:<br />
<span id="more-2951"></span><br />
Tell the Starbucks Barista that you really appreciate her.</p>
<p>Train 5 or 10 clients for free, and don&#8217;t expect anything in return.</p>
<p>Make 10 people each day that you don&#8217;t know smile.</p>
<p>At the toll both, pay for the stranger behind you.</p>
<p>Buy a shirt for someone you don&#8217;t really know.</p>
<p>Get a thank you card and write how much you appreciate someones energy&#8230; and enclose a gift card&#8230; Give it to someone who wouldn&#8217;t expect it.</p>
<p>Show genuine interest and attention to everyone you talk to.</p>
<p>Tell 10 people in a day what makes them so special.</p>
<p><a href="http://dev.stevehochman.com/wp-content/uploads/2009/12/child_cloud_small.jpg"><img class="aligncenter size-full wp-image-2956" title="child_cloud_small" src="http://dev.stevehochman.com/wp-content/uploads/2009/12/child_cloud_small.jpg" alt="child_cloud_small" width="571" height="380" /></a></p>
<p>And what&#8217;s really cool is that it&#8217;s scientifically proven that <strong>when you&#8217;re giving, your energy vibrates on a much higher level, </strong>causing you to attract more &#8220;like&#8221; energy.</p>
<p>Like I say, If you want to GET MORE outta life, ya got to GIVE MORE in life.<strong><br />
</strong></p>
<p>So use your POWER to  give and grow wealthy!</p>
<p><strong>And be sure to leave a very special comment/commitment with how YOU will use your power to &#8220;Give and Grow Wealthy&#8221;</strong></p>
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		<slash:comments>19</slash:comments>
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		<title>Fitness Marketing comfort Zone Smasher</title>
		<link>http://www.stevehochman.com/2009/12/05/fitness-marketing-confort-zone-smasher/</link>
		<comments>http://www.stevehochman.com/2009/12/05/fitness-marketing-confort-zone-smasher/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 08:48:05 +0000</pubDate>
		<dc:creator>stevehochman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Boot Camp Marketing]]></category>
		<category><![CDATA[Fitness Marketing]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Lifestyle and Self Improvement]]></category>
		<category><![CDATA[Mindset and Lifestyle]]></category>

		<guid isPermaLink="false">http://www.stevehochman.com/?p=2922</guid>
		<description><![CDATA[This type of fitness marketing takes BALLS&#8230; Big balls!


It really is all about getting outta your comfort zone.
The more ya do it, the easier everthing becomes.
I hope you enjoyed the video, it really inspired me.
Be sure ya leave a comment for Mike telling him what you think.
]]></description>
			<content:encoded><![CDATA[<p><strong>This type of fitness marketing takes BALLS&#8230; Big balls!</strong></p>
<p><a href="http://dev.stevehochman.com/wp-content/uploads/2009/12/watchthisvideo_blue.jpg"><img class="aligncenter size-full wp-image-2925" title="watchthisvideo_blue" src="http://dev.stevehochman.com/wp-content/uploads/2009/12/watchthisvideo_blue.jpg" alt="watchthisvideo_blue" width="204" height="63" /></a></p>
<p><a href="http://www.stevehochman.com/2009/12/05/fitness-marketing-confort-zone-smasher/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://dev.stevehochman.com/wp-content/uploads/2009/12/picture-15.png"><img class="aligncenter size-full wp-image-2935" title="picture-15" src="http://dev.stevehochman.com/wp-content/uploads/2009/12/picture-15.png" alt="picture-15" width="493" height="437" /></a></p>
<p>It really is all about getting outta your comfort zone.</p>
<p>The more ya do it, the easier everthing becomes.</p>
<p>I hope you enjoyed the video, it really inspired me.</p>
<p><strong>Be sure ya leave a comment for Mike telling him what you think.</strong></p>
]]></content:encoded>
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		<slash:comments>7</slash:comments>
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		<title>Insert Dream Here</title>
		<link>http://www.stevehochman.com/2009/11/19/2834/</link>
		<comments>http://www.stevehochman.com/2009/11/19/2834/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 06:33:32 +0000</pubDate>
		<dc:creator>stevehochman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Lifestyle and Self Improvement]]></category>
		<category><![CDATA[Mindset and Lifestyle]]></category>

		<guid isPermaLink="false">http://www.stevehochman.com/?p=2834</guid>
		<description><![CDATA[Your friend Steve here and I have a very short, but POWERFUL post for ya.
It&#8217;s about YOU making some big shit happen in your life.
Not just waking up in the morning to repeat the same day as the one before, but REALLY living the life of your dreams, on purpose, and on YOUR terms.
It&#8217;s about [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://dev.stevehochman.com/wp-content/uploads/2009/11/picture-621.png"><img class="alignright size-full wp-image-2835" style="margin: 3px;" title="picture-62" src="http://dev.stevehochman.com/wp-content/uploads/2009/11/picture-621.png" alt="picture-62" width="280" height="210" /></a>Your friend Steve here and I have a very short, but POWERFUL post for ya.</p>
<p>It&#8217;s about YOU making some big shit happen in your life.</p>
<p>Not just waking up in the morning to repeat the same day as the one before, but REALLY<strong> living the life of your dreams, on purpose, and on YOUR terms.</strong></p>
<p>It&#8217;s about NOT being an EFFECT, but being the friggin CAUSE.</p>
<p>It&#8217;s about not just doing, but DOMINATING.</p>
<p>It&#8217;s about looking in the mirror and seeing a badass business warrior who cannot be stopped.</p>
<p><strong>A warrior who gets knocked down 9 times, smiles and gets up 10 times.</strong></p>
<p>I&#8217;m here to tell you that you CAN start living your dream&#8230; RIGHT NOW.</p>
<p>You CAN dare to DREAM BIG&#8230; I mean BIIIIGGGGG&#8230;</p>
<p>Like if you can do ANYTHING, and could not fail&#8230; That big.</p>
<p>Like the kind of big that makes you <strong>look fear in the face, and say, &#8220;Where ya going bitch, let&#8217;s party&#8230;&#8221;</strong><br />
<span id="more-2834"></span><br />
I KNOW that YOU CAN do it&#8230;</p>
<p>So join this special-ed kid with A.D.D.who grabs life by the neck and says, &#8220;bring it on.&#8221; and proclaim what YOU are going to do&#8230;. What DREAM are YOU going to make happen&#8230; NO MATTER WHAT?</p>
<p>When you put your dreams in print for the world to see,<strong> you put in to motion powerful attraction vibrations.</strong></p>
<p>Here, I&#8217;ll go first&#8230;  By November 19, 2010 we are going to have over 1000 licensed Fit Body Boot Camp locations world wide.  A more dominating boot camp business model will not exist&#8230; And we will help more fitness professionals build multiple six-figure income streams than anyone else on the planet.</p>
<p>Ok, YOUR turn.</p>
]]></content:encoded>
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		<slash:comments>26</slash:comments>
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