Posted by stevehochman on Tuesday, February 24th, 2009
Ok, time go on another RANT!
I’m typing fast and not using spell check cuz I’m friggin pissed so please excuse the spelling and grammar mistakes.
I just had a personal trainer (Who is a VERY close friend of mine) ask me what I thought about a Google SEO (Search Engine Optimization) company that said they could get her on the first page of Google for her key words for (GET THIS) $1,999 a month with a three month cancelation notice clause…
W.T.F.!!!!!
MAN! These SEO scam artists suck… and I’m gonna blow the lid off the whole search engine mystery RIGHT FRIGGIN NOW…
Continue Reading Getting On The First Page Of Google Ain’t That Complicated… What The SEO "Experts" Don’t Want You To Know About!
Posted by stevehochman on Tuesday, February 24th, 2009
Let’s face it, if your not using video in your fitness marketing, you may be kicking your own ass.
There’s so much you can do with YouTube videos: Embed them on your site, link to them in emails, Even have them show up on the first page of Google.
I shot this quick video to show you how to get videos on YouTube in just 5 minute.
Enjoy
Posted by stevehochman on Wednesday, February 18th, 2009
Last week one of my favorite trainers (Who is smoking hot!!!) sent me a pretty crazy text.
Here is what it said.
“Hey Steve, here’s the real deal. My boyfriend and I broke up a week ago and I moved out. I’ve been living out of my car and staying with friends all over Orange County and it’s really starting to suck. I need to blow up my business HUGE in the next 3-6 weeks cuz if I don’t by then, I’ll have run out of places to stay. Can I do this and will you help me?”
So I did what anyone in my position would have done… I told her she can stay with me (Kidding)
I said I would help her create a what I call a “Human Billboard” lead generating email.
Now, for an email to be a lead magnet it has to have what I call the big 3:
1. An attention grabbing subject line. If your subject line looks spamy or boring, it won’t get opened.
2. A compelling story. This is critical because it gets your prospects defenses down and softens them up for your pitch. If you don’t give your prospect a darn good reason for your special offer, then they will be skeptical.
3. A clear CALL TO ACTION. You gotta tell them exactly what to do, how to do it, and what they will miss out on if they don’t do it right away.
I cut and pasted the exact email that pulled $3,315 in 4 days below.
See if you can figure out why it worked so well…
Continue Reading How My Human Billboard Fitness Marketing Strategy Made One Trainer $3,315 In 4 Days
