Fitness Boot Camp Marketing
For Six-Figure Boot Camp Income And A
"Do What I Want, When I Want" Lifestyle...



A Killer Thanksgiving/Holiday Season Client-Grabber

Posted by stevehochman on Wednesday, November 18th, 2009

 

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Hey – Steve here just back from Orlaaaaaando Florida.

We (Me, Bedros, McCombs, Ballantyne, and Delmonte) just completed teaching our first 100k Group Mastermind.

That’s where we take 34 fitness professionals, and lead them stet-by-step to building their very own hundred thousand dollar a year information product.

We had SUCH A BLAST… The ENERGY in this group was AMAZING!

Can you imagine… in the next 12 months, 34 fitness professionals will will make an ADDITIONAL $100k income stream by helping thousands of others with their info products.

For example, “mean” Jannine Murray who is a top personal trainer in Victoria BC will have an info product coming out that is going help women all over the world have the perfect bootie…

And I feel like by helping Jannine, to help make better booties world wide, I’m actually helping create WORLD PEACE.

…What? I do! LOL

One of the coolest parts for me, was to watch my little brother David Tendrich gave a smash hit presentation on how to write money sucking sales copy.

picture-171But ya want to hear something funny/cute…

David and his girlfriend Lou Lou, crashed in my hotel room Friday night.

And ya know how it’s usually the guy who spoons the girl…

Well, when I woke up, I looked over and Lou Lou was sleeping behind my bro, holding him, with her arm and leg draped over him.

He looked so sweet in Lou Lou’s arms…

Like a little baby gazelle being help by a lion.

And I had a little moment LOL…

But here’s what I want you to check out…

My brother just did a KILLER fitness marketing guest post on how to do a super genius Thanksgiving promo
Continue Reading A Killer Thanksgiving/Holiday Season Client-Grabber

 

How To Get A Free 60-Minute Coaching Call With Me

Posted by stevehochman on Monday, June 22nd, 2009

 

p43-1I’m gonna tell you about how to get a free 60 minute coaching call with me in just a minute.

(My coaching clients usually make $6,279 within 1 week after the first call from one secret that I give them)

But first I want you to know how FRIGGIN COOL it was at FBS09 to meet so many peeps that made boat loads of cash-o-la form my blog.

One girl made 24k in two weeks with one of my tips… That was AWESOME :-D

Seriously, my #1 passion in life, besides being a daddy and husband, is helping fitness professionals make TONS of MULLA.

It’s like an addiction… I literally get a high from it.

(Is that weird? Cuz I was on a lot of ADD meds as a kid and I think it messed with my brain a little)

So here’s how to get a free 60 Minute
coaching call with me…

p43-2Leave a comment with exactly how my blog has helped you to over come an obstacle and make more money.

Be very specific…
What were you struggling with?

What was the tip, tactic or strategy that you applied?

Exactly how much money did you make?
How long did it take?

The blog is great, but there’s nothing like one-on-one live mentoring.

After you leave your detailed comment, my assistant Ariel will contact you and set up your coaching call.

I can’t wait to read your success story!

Talk to ya soon

p43-3

 




How To Close 9 Out Of 10 Clients

Posted by stevehochman on Wednesday, June 3rd, 2009

 

I was GRILLING my best bud, the undisputed KING of fitness marketing Bedros Keuilian on his legendary CLOSING and SALES Tactics when that Leonard Wakerski guy did something so UNETHICAL, that you wont even believe it!

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So the way I see it, you have TWO options…

Option #1

Order Leonard Wankerski’s
“How To Trick Clients
Into Hiring You”
for $4997.00

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Option #2

Order Bedros Keuilian’s,
“How to Close
9 out of 10 Clients
on Big Ticket Packages” DVD
for $57 bucks

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Can you believe that Leonard Wankerski guy?

How can he possible come out with a better product than my man Bedros who makes MILLIONS of DOLLARS a year with the very same sales strategies that he put on his close clients DVD for just $57 bucks

Grab your copy here (before there all gone)

And be sure to leave a comment if you have any Leonard Wankerski’s in YOUR life… You know, those people that tell you:

-You can’t

- you’re not smart enough

- you’re not good enough

- It won’t work

Cuz those dudes need to be KICKED TO THE CURB immediately! (Like yesterday)

 




How to Harness Unstoppable Motivation For Your Fitness Business

Posted by stevehochman on Saturday, May 16th, 2009

 

Guest post by Zach Hunt

p33-1I was always a little unusual as a kid, besides the fact that I never really talked to anyone in School (besides the teacher) I would usually read 1-2 books a week (while in class). Then go home, study computer programming books and work on that until like 2AM.

One thing I did have right was “I always stayed motivated to do my best at whatever my desire in life was”.

Back then it was to learn as much as I could about programming languages (C++, Visual Basic, Delphi, whatever else). While programming has certainly come in handing creating my own website, my main motivation in life now is just massively crushing the competition in my fitness business here locally. That just brings a smile to my face just thinking about it.

p33-3Some of my favorite books on the topic of motivation, mindset and success are…

- “Psycho-Cybernetics”, by Dan Kennedy.

If you haven’t read this one yet, definitely check it out immediately.

- Goes right with “How To Win Friends And Influence People”, for me, that one being about how to interact with others, this one how to interact with yourself (sorta).

It goes like this, “The essence of Psycho-Cybernetics is the accurate, calm, and ultimately automatic separation of fact from fiction, fact from opinion, actual circumstance from magnified obstacle, so that our actions and reactions are solidly based on truth, not our own or others’ opinions.”

  • Basically not limiting yourself based on your perceived limits or perceived limitations from others,
  • Letting yourself out of the box to just be bold, aggressive and fearless in your life.
  • There are so many great nuggets of truth in this book,

whenever I read this book I felt like jumping out and doing something bold and fearless. Continue Reading How to Harness Unstoppable Motivation For Your Fitness Business

 



The 5-Step Method to Creating KILLER Craigslist Ads that will INSTANTLY Boost your Fitness Business

Posted by stevehochman on Monday, May 11th, 2009

 

By David Tendrich (Steve Hochman’s little bro)

p32-1My little bro is making piles of extra cash-o-la in his spare time from his guitar lessons biz while he’s going to college. To be honest, when I was his age I was throwing water balloons at dudes from the 7th floor of the dorms.  Damn I miss that… Good times.

But what’s really cool is that he gets 100% of his clients by marketing on craigslist all for FREE!
(I guess this business stuff runs in the family or something cuz he’s KILLING IT)

So my little bro wrote this 5 five step fitness marketing system that will have you dominating Craigslist too. (He really went ALL OUT SO BE SURE TO LEAVE A COMMENT J)

Step 0: What you MUST do before you write an ad!

In order to effectively tell people why your service is so great, you have to know for yourself. I’m sure you know why you’re the best out there, but maybe you’ve never put it into words.

Create two lists:

  • List 1 is an in-depth list of every service you offer
  • List 2 is a list of all the benefits someone would receive from hiring you.

Go into as much detail as possible. You will draw from these lists to write your whole ad.

Now onto the actual ad . . .
Continue Reading The 5-Step Method to Creating KILLER Craigslist Ads that will INSTANTLY Boost your Fitness Business

 

Interview With Fitness Info Marketer Lee Hayward

Posted by stevehochman on Tuesday, April 21st, 2009

 

p27-1I just interviewed my friend Lee Hayward to learn how he uses FACEBOOK to market his fitness information products.

BTW – He is making a KILLING on the internet :-D

Facebook has become HUGE, and is WAY cheaper and in some ways more targeted than advertising  for boot camps and group personal training on Google adwords.

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[media: http://www.stevehochman.com/audio/lee.mp3]
Or you can download it below by right clicking and “save target as” or “save link as”
Lee Hayward Interview

Lee Hayward is an expert fitness info marketer and lives in New Finland Canada.
To learn more about Lee Hayward and his fitness products go here http://www.leehayward.blogspot.com and here http://www.leehayward.com

 

My Little Brother Raked In $1,142 Dollars In 4 Days Using One Of My Simple Boot Camp Marketing Tips

Posted by stevehochman on Tuesday, March 24th, 2009

 

p19-1So my little bro, David, is just a good kid going to college trying to make a few extra bucks to pay the bills.

The other day while we were playing Call of Duty 4 online, he tells me he thought it would be cool if he could give some guitar lessons in his spare time to earn some extra cash-o-la.

So I said dude, let’s throw up a craigs list ad using some of my basic boot camp marketing strategies.

And I do mean basic stuff like:

  • An attention getting headline
  • A few rapport building dear friend  paragraphs.
  • Some social proof (testimonials)
  • A back story (How he “accidentally. stumbled upon” an amazing method for teaching you to jam on the guitar .10x’s faster and better)
  • A clear call to action
  • Some free bonuses
  • A sense of urgency (I only have 2 spots left)
  • And an attention getting subject line

The ad Kicked ass, and he starting getting prospects left and right…but that’s not the most amazing part.

Let me explain

The entrepreneurial gene must be in our family because, before I knew it, my little brother hired a guy to TEACH his lessons while he just SITS BACK and spends about an hour a week marketing on craigslist.

And the crazy thing is, he’s never spent a damn dime out of his pocket on marketing!

p19-3Check out this KILLER interview with my little brother, David.

Enjoy!

[media:http://www.stevehochman.com/audio/david1100.mp3]
Or you can download it below by right clicking and “save target as” or “save link as”
Download MP3

By the way, if you want to see what one of David’s high conversion Craigs list ads look like click here

It’s so cool how the same basic methods that kick ass for boot camp marketing, also work for guitar marketing.

Hell, they don’t just kick ass, when you know how to market, you can completely DOMINATE your NITCH

(It’s almost like you have an unfair advantage over everyone else in your industry)

Dude, just think, my baby bro is raking in the dough just spending 30 minutes a week on his guitar lessons biz, while his friends are slaving away at crappy jobs they hate.

Makes me proud to be a BIG BROTHER :)

To Learn more about my little genious bro David,
and his craiglist marketing biz, you can contact him
at DTendrich@gmail.com

 

Insane Interview With The #1 Fitness Business And Marketing Authority In The Friggin World… Bedros Keuilian!

Posted by stevehochman on Sunday, March 15th, 2009

 

p17-1Holy Shit!

This was one totally INSANE interview with the undisputed king fitness business, Bedros Keuilian!

Bedros happens to be one of my best buds in the whole world, in-fact, we even go on man-dates together once a month. (but that’s a whole nother story)

You seriously don’t want to miss one word of this interview as I grill the HELL-OUT-A Bedros to find out just what makes this dude tick.

I mean it, don’t even blink during this interview cuz it’s JAM-PACKED with Business GOLD!

p17-2How he went from homeless to millionaire (technically not homeless cuz he lived in his 1979 pickup)

Why it’s powerful to think like an information provider

What Bedros does right before he goes to bed (It has to do with something  hard)

The right way to extract money

Continue Reading Insane Interview With The #1 Fitness Business And Marketing Authority In The Friggin World… Bedros Keuilian!

 

What The Hell Is… Project X

Posted by stevehochman on Friday, March 6th, 2009

 

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I’ve been literally getting 15-20 emails a day asking me two questions.

  1. When am I gonna come out with PROJECT X?
  2. What the hell is PROJECT X?

But what’s funny is, besides going back and forth with Bedros on Twitter about how PROJECT X will dominate – This is the first time I have ever OFFICIALLY leaked anything out about it.

First, let me tell you WHY I created PROJECT X.

p14-2Here’s what happened…

By now, you may have heard Internet marketing superstar Chris McCombs referring to me as the “GURU” OF GROUP TRAINING -

Hell, he’ll even tell you that I was the guy that taught HIM how to do it right, when he was a trainer at my fitness studio.

And I’ll tell you straight up, It felt damn good pulling in 250k a year while group training a measly 18 hours a week.

That is, until I accidentally stumbled upon PROJECT X.

But just for the record, it wasn’t all me.

Bedros Keuilian had A LOT TO DO WITH IT!!!!

Don’t get me wrong though, before I teamed up with Bedros, PROJECT X was already a monster money-making machine – Bedros just put wings, after-burners and sidewinder missiles on it…

He made it super-sonic $$

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Continue Reading What The Hell Is… Project X

 

From Living With Mom, Not Having An Email Account And Selling Drugs To Becoming The #1 Fitness Internet Marketer – My Buddy Chris “The Market Annihilator” McCombs Tells All…

Posted by stevehochman on Thursday, February 26th, 2009

 

My best bud Chris McComes gets totally personal as he tells about his life before he became he became the KING OF ALL SOCIAL MEDIA – And the revelations that would change his life FOREVER!”

In this RARE “behind the curtain” Interview with Chris McCombs you will learn

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- The most common Internet marketing mistakes, and how to avoid them.

- How to “write” a testimonial.

- When you SHOULD and SHOULD NOT put prices on your website.

- Exactly how Chris grew his fitness business.

- The 3 most important things you NEED to do on your website.

- What books changed his life.

Continue Reading From Living With Mom, Not Having An Email Account And Selling Drugs To Becoming The #1 Fitness Internet Marketer – My Buddy Chris “The Market Annihilator” McCombs Tells All…

 

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