Magazines like US Weekly are calling
Valerie Waters Hollywood’s #1 “A” list
celebrity trainer.
Luckily Val is a good friend of mine so she
agreed to an interview.
In this interview with Valerie, she explains that her unconventional fitness marketing is made up of these strategies and tactics:
- Talk client
- Defining your clientele
- Staying cutting edge
- Bringing you’re “A” game
- How she was referred to Jim Carry
- How to have your own fitness show
By the way, here is a short list of some of Valerie’s celebrity clientele, it’s pretty
friggin impressive!
| Jennifer Garner
Poppy Montgomery
Benicio Del Toro
Jim Carrey
Matt Dillion
Richard Gere |
Lauren Holly
Jennifer Lopez
Carrie Ann Moss
Jamie King
Jessica Biel |
Enjoy -
[media: http://www.stevehochman.com/audio/Valerie_Waters.mp3]
Or you can download it below by right clicking and “save target as” or “save link as”
Download MP3
To learn more about Valerie waters and her amazing Val-Slides! http://www.valeriewaters.com
I’ve been literally getting 15-20 emails a day asking me two questions.
- When am I gonna come out with PROJECT X?
- What the hell is PROJECT X?
But what’s funny is, besides going back and forth with Bedros on Twitter about how PROJECT X will dominate – This is the first time I have ever OFFICIALLY leaked anything out about it.
First, let me tell you WHY I created PROJECT X.
Here’s what happened…
By now, you may have heard Internet marketing superstar Chris McCombs referring to me as the “GURU” OF GROUP TRAINING -
Hell, he’ll even tell you that I was the guy that taught HIM how to do it right, when he was a trainer at my fitness studio.
And I’ll tell you straight up, It felt damn good pulling in 250k a year while group training a measly 18 hours a week.
That is, until I accidentally stumbled upon PROJECT X.
But just for the record, it wasn’t all me.
Bedros Keuilian had A LOT TO DO WITH IT!!!!
Don’t get me wrong though, before I teamed up with Bedros, PROJECT X was already a monster money-making machine – Bedros just put wings, after-burners and sidewinder missiles on it…
He made it super-sonic $$
(more…)
Jon Jungle of Jungle Fitness is one INSANE personal trainer.
He even got SHUT DOWN by his credit card processing company for signing up too many New clients – They said they had never seen a fitness trainer increase revenue that fast.
- Set and stick to your goals
- The three mistakes that keep some trainers from making 100k+
- Getting SHUT DOWN by a major credit card company for suspicious activity
- How he closes clients without giving a free session
- Training clients HARDCORE
- When it’s good not to have a plan
- Not spending $1 dollar on advertising
Jon is very loud, intense, bounces off the walls with ENERGY and KICK ASS!
Enjoy -
[media: http://www.stevehochman.com/audio/jung.mp3]
To learn more about Jungle Fitness http://www.junglefitnessoc.com
I was chilling in my Jacuzzi in my backyard tonight just letting my mind wander.
And it hit me
I can teach marketing tactics to personal trainers and boot camp instructors all day but it wont do a damn bit of good if you can’t get clients to truly love you… I didn’t say like you… I said friggin LOVE you!
So I grabbed my cell phone (almost dropped it in the water) and recorded a memo of ten things fitness trainers can do to get clients to RAVE about you!
1. Give your clients needless corrections to position you as an authority. This makes clients feel like they are getting even more value from you. When you make these “needless” corrections, act like it is the most important thing in the world (but only an expert like you would understand it)
When clients are doing squats my favorite is to say, “Bring your left foot out 2 millimeters… Perfect!”
2. Energy! Crank it WAY up! So many fitness trainers are stale and boring… F#$k that… Each session is a performance… It’s Showtime!
3. Greet your clients like a dog.
4. One of the strongest human emotions is the desire feel important.When you client walks in at like she’s the friggin president of the United States!
5. Give off a huge client appreciation vibe. If it wasn’t for them you would have a lame 9-5 job (YUCK)
6. Have a secret fitness formula.
(more…)
