Posted by stevehochman on Thursday, July 23rd, 2009
So after TONS of emails asking to SEE video of ME teaching a boot camp…
The long awaited day has finally come.
Today no more talk about boot camp marketing or fitness marketing…
Nope, today you get to SEE me in ACTION!
But first, watch this video of the “4 most important things” you should do RIGHT NOW to blow up your boot camp or personal training biz!

And now…
Without further ado…
here is ME teaching a boot camp
Watch me teach a boot camp >>here<<
Posted by stevehochman on Wednesday, April 8th, 2009

All the badass boot camp marketing in the world won’t save your boot camps from the “Boot Camp Grim Reaper” if they’re being compared to a $19 a month aerobics class.
Lately I’ve noticed some local boot camps falling into the trap of replicating exercises, movements and themes done in a aerobics classes.
Here’s why this can be a HUGE problem, and you may not even know it.
Most of your boot camp clients have either seen or been in some sort of classes offered at those huge chain gyms.
When you imitate anything done in one of those classes, your members either consciously or unconsciously make a comparison in their brain.
When this happens, the value of your boot camp goes WAY down, and they suddenly start feeling like they are paying too much.
What’s weird is, they might not even know why they are feeling like that.
The bad news is this usually leads to “unexpected client cancelations”
And that SUCKS gorilla balls!

So, to make sure that shit doesn’t accidentally happen to you, I made a quick video to watch!
Enjoy -
Posted by stevehochman on Tuesday, March 31st, 2009
I teamed up with one of my boot camp coaching clients today and taught the class WITH her. (I had a blast and lost my voice, too)
I asked her if it would be cool to share her boot camp review on my blog and she said “yup, no problem“ (That was way cool of her since this video was just for her)
This girl is gonna be a ROCKSTAR. She has only been teaching boot camp for 2 weeks and already has 20 people a class!
In this NEVER BEEN VIEWED video, my boot camp marketing client gets critiqued right after her workout.
During this short 5:42 video we cover:
- Kick ass vs. lame ass themes
- Dangerous Ab exercises
- Acting like an AUTHORITY!
- And American Idol
Enjoy -
Posted by stevehochman on Friday, March 27th, 2009
Lately I’ve had a ton of people who are using my boot camp marketing strategies ask me how the hell do I have so much energy.
I think one reason I’m getting this question so much is because when your boot camps are flooded with massive amounts of members, it can take a bit more energy then usual.
Shit, there’s nothing worse then having 30 to 50 paying boot campers in front of you when your energy’s low… THAT SUCKS big hairy donkey balls!

Here’s a quick video explaining my “Endless Energy” secret
Enjoy -
BTW, Me, Chris McCombs and of course Bedros will be speaking here.
Posted by stevehochman on Friday, March 20th, 2009
Ok, let’s jump right into this one…
Boot camp marketing and bringing TONS of friggin “energy” are WAY important when it comes to crank’n out six-figure boot camps.
So, what the hell does having a “theme” for your workouts have to do with anything?
Darn good question.
Here’s just a small handful of the benefits you reap from doing what I call “theming” your boot camp workouts.
- Clients work harder so they get faster results.
- More referrals… WAY more!
- You’ll get mega respect from your clients.

- Your boot camp workouts will “flow” much smoother.
- You’ll build MASSIVE trust and rapport with your boot camp members.
- You’ll “stay in your client’s head” all day.
- You’ll become a topic around the “water cooler” at your clients work, resulting in referrals up the yin yang.
- You’ll be able to push and motivate even the most difficult pain in the butt clients.
- You’ll set YOUR boot camps far apart from other, way less cool, boot camps.
- You’ll look and feel WAY more professional and miles ahead of your “competition”
Here’s a little video for you to learn all about how to “theme” your boot camp workouts like a true fitness guru.
Enjoy -
Ps. Be sure to leave a comment with anything you would like to see me post about to help you ROCK your boot camps to 100k+
Posted by stevehochman on Sunday, March 15th, 2009
Holy Shit!
This was one totally INSANE interview with the undisputed king fitness business, Bedros Keuilian!
Bedros happens to be one of my best buds in the whole world, in-fact, we even go on man-dates together once a month. (but that’s a whole nother story)
You seriously don’t want to miss one word of this interview as I grill the HELL-OUT-A Bedros to find out just what makes this dude tick.
I mean it, don’t even blink during this interview cuz it’s JAM-PACKED with Business GOLD!
How he went from homeless to millionaire (technically not homeless cuz he lived in his 1979 pickup)
Why it’s powerful to think like an information provider
What Bedros does right before he goes to bed (It has to do with something hard)
The right way to extract money
Continue Reading Insane Interview With The #1 Fitness Business And Marketing Authority In The Friggin World… Bedros Keuilian!
Posted by stevehochman on Wednesday, March 11th, 2009
Whether you’re a personal trainer or a a KICK ASS boot camp instructor, having “AUTHORITY” status will give you a HUGE advantage
And if you don’t, then you may be missing out on a whole bunch of cool stuff like:
- Charging higher rates
- Getting TONS more referrals
- Getting your ads up in restaurants
- Respect from other Trainers
- Easier sign ups
- Longer client retention
- Selling your own product for an additional income stream
- Getting your clients to do what you say without question

And the best part…
Continue Reading 10 Easy Ways To Position Yourself As A Fitness Authority Bad Ass Using My “Automatic Authority Method”
Posted by stevehochman on Monday, March 9th, 2009

Magazines like US Weekly are calling
Valerie Waters Hollywood’s #1 “A” list
celebrity trainer.
Luckily Val is a good friend of mine so she
agreed to an interview.
In this interview with Valerie, she explains that her unconventional fitness marketing is made up of these strategies and tactics:
- Talk client
- Defining your clientele
- Staying cutting edge
- Bringing you’re “A” game
- How she was referred to Jim Carry
- How to have your own fitness show
By the way, here is a short list of some of Valerie’s celebrity clientele, it’s pretty
friggin impressive!
| Jennifer Garner
Poppy Montgomery
Benicio Del Toro
Jim Carrey
Matt Dillion
Richard Gere |
Lauren Holly
Jennifer Lopez
Carrie Ann Moss
Jamie King
Jessica Biel |
Enjoy -
[media: http://www.stevehochman.com/audio/Valerie_Waters.mp3]
Or you can download it below by right clicking and “save target as” or “save link as”
Download MP3
To learn more about Valerie waters and her amazing Val-Slides! http://www.valeriewaters.com
Posted by stevehochman on Friday, March 6th, 2009

I’ve been literally getting 15-20 emails a day asking me two questions.
- When am I gonna come out with PROJECT X?
- What the hell is PROJECT X?
But what’s funny is, besides going back and forth with Bedros on Twitter about how PROJECT X will dominate – This is the first time I have ever OFFICIALLY leaked anything out about it.
First, let me tell you WHY I created PROJECT X.
Here’s what happened…
By now, you may have heard Internet marketing superstar Chris McCombs referring to me as the “GURU” OF GROUP TRAINING -
Hell, he’ll even tell you that I was the guy that taught HIM how to do it right, when he was a trainer at my fitness studio.
And I’ll tell you straight up, It felt damn good pulling in 250k a year while group training a measly 18 hours a week.
That is, until I accidentally stumbled upon PROJECT X.
But just for the record, it wasn’t all me.
Bedros Keuilian had A LOT TO DO WITH IT!!!!
Don’t get me wrong though, before I teamed up with Bedros, PROJECT X was already a monster money-making machine – Bedros just put wings, after-burners and sidewinder missiles on it…
He made it super-sonic $$

Continue Reading What The Hell Is… Project X
Posted by stevehochman on Sunday, March 1st, 2009
Jon Jungle of Jungle Fitness is one INSANE personal trainer.
He even got SHUT DOWN by his credit card processing company for signing up too many New clients – They said they had never seen a fitness trainer increase revenue that fast.
- Set and stick to your goals
- The three mistakes that keep some trainers from making 100k+
- Getting SHUT DOWN by a major credit card company for suspicious activity
- How he closes clients without giving a free session
- Training clients HARDCORE
- When it’s good not to have a plan
- Not spending $1 dollar on advertising
Jon is very loud, intense, bounces off the walls with ENERGY and KICK ASS!
Enjoy -
[media: http://www.stevehochman.com/audio/jung.mp3]
To learn more about Jungle Fitness http://www.junglefitnessoc.com