One of the ways I grew my first six boot camp locations all to six-figures in 7 months was by making each workout an EVENT!
I figured there wasn’t a whole lot I could control in the world, but I COULD control if I gave my clients the MOST AWESOME experience ever.
I may not KNOW as much about the human body as some of the other trainers in my area, but I can DAMN SURE DESTROY them when it can to giving the ultimate boot camp experience.
And that’s exactly what I did, and I’m positive that it had a huge impact in my success.
So how do you give the ULTIMATE BOOT CAMP EXPERIENCE?
Well besides bring heaping amounts of A.P.E (appreciation, passion and energy), it’s super important to NAME and THEME each of your workouts.
(more…)
Irma definitely has target lock-on when it comes to her goals.
I don’t know about you, but that interview got me super pumped… Irma’s energy is off the hook.
I hope you got as much out of it as I did.
Aaaand, if you want a real eye-opening experience, take five minutes to fill out this questionnaire
Rock on!
Steve
So after TONS of emails asking to SEE video of ME teaching a boot camp…
The long awaited day has finally come.
Today no more talk about boot camp marketing or fitness marketing…
Nope, today you get to SEE me in ACTION!
But first, watch this video of the “4 most important things” you should do RIGHT NOW to blow up your boot camp or personal training biz!
And now…
Without further ado…
here is ME teaching a boot camp 
Watch me teach a boot camp >>here<<
All the badass boot camp marketing in the world won’t save your boot camps from the “Boot Camp Grim Reaper” if they’re being compared to a $19 a month aerobics class.
Lately I’ve noticed some local boot camps falling into the trap of replicating exercises, movements and themes done in a aerobics classes.
Here’s why this can be a HUGE problem, and you may not even know it.
Most of your boot camp clients have either seen or been in some sort of classes offered at those huge chain gyms.
When you imitate anything done in one of those classes, your members either consciously or unconsciously make a comparison in their brain.
When this happens, the value of your boot camp goes WAY down, and they suddenly start feeling like they are paying too much.
What’s weird is, they might not even know why they are feeling like that.
The bad news is this usually leads to “unexpected client cancelations”
And that SUCKS gorilla balls!
So, to make sure that shit doesn’t accidentally happen to you, I made a quick video to watch!
Enjoy -
I teamed up with one of my boot camp coaching clients today and taught the class WITH her. (I had a blast and lost my voice, too)
I asked her if it would be cool to share her boot camp review on my blog and she said “yup, no problem“ (That was way cool of her since this video was just for her)
This girl is gonna be a ROCKSTAR. She has only been teaching boot camp for 2 weeks and already has 20 people a class!
In this NEVER BEEN VIEWED video, my boot camp marketing client gets critiqued right after her workout.
During this short 5:42 video we cover:
- Kick ass vs. lame ass themes
- Dangerous Ab exercises
- Acting like an AUTHORITY!
- And American Idol
Enjoy -
Lately I’ve had a ton of people who are using my boot camp marketing strategies ask me how the hell do I have so much energy.
I think one reason I’m getting this question so much is because when your boot camps are flooded with massive amounts of members, it can take a bit more energy then usual.
Shit, there’s nothing worse then having 30 to 50 paying boot campers in front of you when your energy’s low… THAT SUCKS big hairy donkey balls!
Here’s a quick video explaining my “Endless Energy” secret
Enjoy -
BTW, Me, Chris McCombs and of course Bedros will be speaking here.
Ok, let’s jump right into this one…
Boot camp marketing and bringing TONS of friggin “energy” are WAY important when it comes to crank’n out six-figure boot camps.
So, what the hell does having a “theme” for your workouts have to do with anything?
Darn good question.
Here’s just a small handful of the benefits you reap from doing what I call “theming” your boot camp workouts.
- Clients work harder so they get faster results.
- More referrals… WAY more!
- You’ll get mega respect from your clients.
- Your boot camp workouts will “flow” much smoother.
- You’ll build MASSIVE trust and rapport with your boot camp members.
- You’ll “stay in your client’s head” all day.
- You’ll become a topic around the “water cooler” at your clients work, resulting in referrals up the yin yang.
- You’ll be able to push and motivate even the most difficult pain in the butt clients.
- You’ll set YOUR boot camps far apart from other, way less cool, boot camps.
- You’ll look and feel WAY more professional and miles ahead of your “competition”
Here’s a little video for you to learn all about how to “theme” your boot camp workouts like a true fitness guru.
Enjoy -
Ps. Be sure to leave a comment with anything you would like to see me post about to help you ROCK your boot camps to 100k+
Holy Shit!
This was one totally INSANE interview with the undisputed king fitness business, Bedros Keuilian!
Bedros happens to be one of my best buds in the whole world, in-fact, we even go on man-dates together once a month. (but that’s a whole nother story)
You seriously don’t want to miss one word of this interview as I grill the HELL-OUT-A Bedros to find out just what makes this dude tick.
I mean it, don’t even blink during this interview cuz it’s JAM-PACKED with Business GOLD!
How he went from homeless to millionaire (technically not homeless cuz he lived in his 1979 pickup)
Why it’s powerful to think like an information provider
What Bedros does right before he goes to bed (It has to do with something hard)
The right way to extract money
(more…)
Whether you’re a personal trainer or a a KICK ASS boot camp instructor, having “AUTHORITY” status will give you a HUGE advantage
And if you don’t, then you may be missing out on a whole bunch of cool stuff like:
- Charging higher rates
- Getting TONS more referrals
- Getting your ads up in restaurants
- Respect from other Trainers
- Easier sign ups
- Longer client retention
- Selling your own product for an additional income stream
- Getting your clients to do what you say without question
And the best part…
(more…)
