Warning: The video you are about to see contains violence.
Watch at your own risk.

Click here to view the embedded video.

So as you can clearly see, fitness marketing can be a pretty dangerous job but I’m not gonna stop.

Not now, not EVER!

Oh, and btw, this is the last day of the 82% off Boot Camp Formula 5 Blow Out Sale

I’m going to show you five things you should be doing right now in your boot camp to 2012 with a bang!

Aaaand here we go…

#1 – Be cool!

Make absolutely sure that you are extra cool to people this year.

Surround yourself with POSITIVE people who support and believe in you.

If you have any toxic negative people in your life that try to get you to join their pity party just CUT THEM OUT.

Because when you feel good you attract good stuff, when you feel bad you attract bad stuff.

#2 – Build your email list!

As you may have seen on my Facebook wall, I’ve received dozens of text messages from coaching clients, Boot Camp Formula 5 members and Fit Body Boot Camp owners saying their boot camps were flooded with new clients from sending out my email promo’s.

In face, I even got an email from someone saying they got over 100 new client from blasting out a single on of my email promos.

Here is one I shared on my blog last year called the 16 Day Sexy Slim Down that produced over $800,000 in new revenue for trainers.

It’s my new years gift to you to use…

The 16 Day Sexy Slim Down

When prospects call to register, get their credit card info over the phone to reserve their spot and pay the $67… If they do not have their credit card on them tell them they can bring it in but you do not take cash or check, so they have to bring it to participate.

Once they come in on day one, have them pick the program that they will automatically continue on should they choose to stay on board after the 16 days are over.

Send email 1 out on Monday, send email 2 out on Wednesday and send email 3 out on Friday (The program starts on Monday) then send Email 4 out a week from Monday.

This email lets them know about your awesome new program…

Send this out on Monday (Email 1)

NOTE:  Be sure to ad the DATE, LOCATION and YOUR NUMBER in the places indicated below.

Subject: (Embarrassing) her pants fell off

Recently I did a little fat loss experiment with a few of my
clients and something REALLY EMBARRASSING happened
to one of them.

She was using both hands to carry a hot casserole dish to
her car when she felt her jeans begin to slip off.

Since both of her hands were holding the heavy casserole
dish, all she could do was hope to make it to her car before
her pants fell off.

Whelp, she DIDN’T make it and had to waddle to her car
the last five feet with her pants around her ankles before
she could set the hot dish down and pull them back up.

Luckily, no one saw.

But it WASN’T HER FAULT.

She was a “victim” of the rapid fat loss workout
I recently developed.

It’s called the “16 Day Sexy Slim down.”

The way it works is you do 3-5 high intensity boot camp
style workouts and follow some very LOOSE but EFFECTIVE
eating guidelines for 16 days.

You can expect to lose 8-12 LBS and up to two pants sizes.

The 16 Day Sexy Slim Down starts next Monday (date)
at (location) at (schedule).

Just call xxx-xxx-xxxx and I’ll get you all dialed in.

Oh, and the best part is that I’ve discounted it to just
67 bucks…

…and if you bring a friend, I’ll let both of you split the cost
(so it would end up being just $33.50 each)

Fair warning though, you can expect to lose up to two pants
sizes so don’t get caught carrying a hot casserole dish
- loose pants have been known to fall off

(Signature)

Ps.  I only have about 20 spots so if you want “in” on the
16 Day Sexy Slim Down, be sure to reach out to me at xxx-xxx-xxxx.

************************************

This email tells them again about your awesome new program…

Send this out on Wednesday (Email 2)

NOTE:  Be sure to ad the DATE, LOCATION and YOUR NUMBER in the places indicated below.

Subject:  Re:  Your 16 Day Sexy Slim Down

I emailed you Monday about my super fast fat loss
program called the “16 Day Sexy Slim Down”.
It’s pretty amazing really…

You just workout with me 3-5 days a week and follow some
very “loose” nutritional guidelines for 16 days.

Over the 16 days you can expect to lose
8-12 pounds and up to 2 pants sizes.

Since I sent out the email on Monday,
12 out of the 20 spots have been filled.

So to get “in”, Just reach out to me at xxx-xxx-xxxx
and I’ll reserve a spot for you.

It’s starting next Monday.

And best of all is that I’ve discounted the whole thing to
just 67 bucks.

Or if you bring a friend, I’ll let both of you split the cost
(so it would end up being just $33.50 each)

Like I said, the 16 Day Sexy Slim Down starts next
Monday (date) at (location) at (schedule).

So just call xxx-xxx-xxxx and I’ll get you all dialed in.

(Your signature)

BTW – Just to get you off your bum and give you
no excuses, I’m guaranteeing this thing works or
your money back.

But you can’t get results if you don’t take one little step
and reserve your spot by calling me at xxx-xxx-xxxx.

************************************************

This email pushes them a little harder to take action…
Send this out on Friday (Email 3)

NOTE:  Be sure to ad the DATE, LOCATION and YOUR NUMBER in the places indicated below.

Subject:  Ok, see you Monday

Hey, I sent you a couple of emails about the

“16 Day Sexy Slim Down” starting Monday.

I have two spots left and I wanted to make
sure you got in.

16 days from now you’re going to be a new
sexier, slimmer you…

And you’re gonna LOVE IT!

NO MORE EXCUSES!

Like I said, the 16 Day Sexy Slim Down starts
Monday (date) at (location) at (schedule).

So just call xxx-xxx-xxxx and I’ll get you all dialed in.

Just picture stepping on that scale and being 8-12 LBS

Lighter…

Fitting back into your “skinny jeans”…

And seeing the new sexier, slimmer YOU in the mirror

Ah, you’re going to feel so PROUD of yourself

Anyone can commit to just 16 days, right?

Besides, I’ve discounted the whole thing to
just 67 bucks.

Or if you bring a friend, I’ll let both of you split the cost
(so it would end up being just $33.50 each)

Don’t you owe it to yourself to see how this amazing
new system can help you achieve the body you deserve?

So just take two seconds and call me at xxx-xxx-xxxx and
I’ll get you scheduled in for Monday.

You’ll be so glad you did.

(Signature)

***********************

#3 – Know more about your boot camp members

When I first started off as a personal trainer I didn’t know much about marketing.

So I would just find out everything I could about my clients like where they worked, who they knew and where they went.

Because of this I ended up meeting dozens of salon owners and hair stylists.

I got tons of clients from visiting my boot camp member’s workplace and meeting their coworkers.

And I met high level influences that my clients knew.

It didn’t take long before I had my first multiple six-figure business at age 24.

Here is a little questionnaire that I came up with that helped me.

Where do you get your hair cut?

What is your hair stylist’s name?

What is your hair stylist’s phone number?

Where do you get massages?

What is your massage therapist’s name?

What is your massage therapists phone number?

Where do you get chiropractic treatments?

What is your Chiropractors’ name?

Where do you work (company name)

What does your company do?

If it’s in an office, how many employees work there?

If I wanted to do a health, nutrition and exercise talk, whom would I speak to?

Please list any (local) clubs, organizations, teams, or groups that you belong to?

Please list any businesses or business owners that you know who would be a good “fit” for me to network with

Please think hard, and write down a few people who are “connected” with a lot of people or organizations in the community – In other words, those people who seem to know “everyone” (Name, phone number, email)

1            Name:

2            Name:

3            Name:

Please list any knowledge, skills, connections, organizations, etc that you can think of that are not listed above that may help drive new members into my boot camp/group training program.

************

#4 – Raise your ENERGY!

It happens every time I workout at 24 hour fitness which is about 7 days a week…

I see a trainer (most of them) with low energy relying on their “education” to “change lives” and stuff like that blah blah blah.

That’s nice except for the fact that YOU NEED TO INSPIRE someone to change their life and give them the kind of experience that makes them grab everyone of their friends by the hand and drag them to your program.

What I’m trying to say is that if you want to be the best at something you have to BRING IT every time!

Pretend you are on a show like American Idle except instead of singing, you’re putting on a boot camp session.

Imagine that 5 million people are going to vote for whoever puts on the best performance.

THAT’S how you have to be ever workout.

With THAT energy and excitement.

You gotta WOW your clients each and every workout… No exceptions .

And #5 – BE MORE PRODUCTIVE!

This one is simple, if ya commit to it (Which I know you will because you’re success minded.

Work off lists.

Just get a steno note pad, draw a vertical line down the middle.

On one side write “do” and on the other side write “delegate”.

Now before you go to bed each night write down all the most important things you have to do to move your business forward.

And on the delegate side write down all the things that you need to out source.

Every day, as soon as your but hits the chair, start knock out your list.

Get in the habit of doing setting your list every night and plowing through it every morning and you’ll be more productive than ever.

And if you’re not “in the know” then you’re in danger of missing out on massive revenue opportunities.

I didn’t become the undisputed boot camp marketing authority by staying behind the curve, and if you want to get all the clients, money and freedom that you deserve from your boot camps, then you’ll follow this top 10 check list.

1.  Facebook Viral Marketing – Grow your email list using the “Facebook Suck Out Method”.

Importing from Facebook is super simple.

1- Click to go to Yahoo’s Email Address Import Tool and click the Facebook icon.

2- Click ‘Okay’ for “Do you want to share your contacts with Yahoo!”

3- All your Facebook emails are now in Yahoo.

4 – Export contacts from Yahoo and upload them to your email blast service.

This is one of the easiest ways to grow your email list by the hundreds for free each month.

2. Monthly email promotions – Now that you’re using the Facebook Suck Out Method to grow your email list, you should do an email promo every month.

One of my coaching clients and FBBC owner Marcia Inoue got 104 new boot campers in 72 hours with my Holiday Fat Buster email series.

So get out your 2012 Calendar, begin with January, and plan out 12 promos for for 2012.

3.  Use companies like Groupon and Living Social to boost your client base.

Now, you’ll hear some people saying, “Don’t do it, those deal sites suck.”

Well, frankly I’m fine with them thinking that, more for the people I coach.

But the truth is, if you run your deal right it’s like hitting a grand slam home run.

YOU HAVE to get the discount people’s credit card before they come in.

And on their first day, you HAVE to get them to commit to a program unless they cancel.

Do it this way, and you’ll be LOVING the deal of the day sites, do it another way and you may be in for  a nightmare.

4.  Learn from the best – Each year my pal Bedros puts on the business exploding event of the year called the Fitness Business Summit where the top dominators in the fitness industry share their most powerful client getting strategies, tactics and systems.

The most serious success minded fitness professionals from all around the world will be here to get the most cutting edge advantages to quantum leap their businesses forward in 2012.

5.  Focus “on” your boot camp more than “in” your boot camp – One of the first lessons I learned from my first mentor what the difference between working “in” your business and working “on” it.

When you’re working “in” your business you’re doing things like training clients, processing contracts, updating email lists, paying bills and stuff like that.

When you are doing those things you ARE NOT growing your business…

In fact, my first mentor taught me that a REAL BUSINESS can run without you, otherwise you own a job, which is better than working for someone, but it’s not a business.

Working “on” your business consists of doing things that either GROW or AUTOMATE your boot camp.

These are pretty much activities like, marketing, forming strategic relationships, selling and training employees.

Most trainers focus 95 percent of their time in their business and only like 5 percent of their time growing it – No wonder their business does NOT explode like they want it to.

6.  Ultimate productivity in 2012 – It’s simple really.

Get a steno notepad, divide the page down the middle, and write “do” on the left and “delegate” on the right.

Before you go to bed, write down your top things you need to do, and delegate to slingshot your business forward.

When you wake up in the morning, hit the ground running and start knocking out your list.

First outsource everything on your delegate list so your peeps can get to work right away, then get your stuff done.

I use this simple method to run my seven figure organization and it will work for you too.

7.  Have at least one “game changer” experience in 2012 -  A game changer event is when you absorb success skills, knowledge and strategies from someone who is currently further along than you.

Commit to getting around these people at lease in 2012, it may just be the game changer you’re looking for.

8.  Set your goals – Set your goals BEFORE 2012…

Keep them simple, where you are now (clients, revenue, locations) and where you want to be by the end of the year.

Then break the year down to quarterly goals.

9.  Get uncomfortable - Make 2012 your most uncomfortable year.

Why? because you grow when you are outside of your comfort zone.

Turn towards your fear, look it in the eye, and say bring it on M@#$#$F#$@#R!

10 - Like I said at the beginning of this post, BE IN THE KNOW, stay way ahead of the curve, and get the most cutting edge business strategies and systems for massive boot camp success on the planet to take your 2012 to massive success.

And if you want a HUGE advantage when it comes to success, take a look at this. <–

Well lucky for you it’s pretty simple when ya know what to do.

So to answer the first question, let’s start with the two most common objections you may get when selling fitness during the holidays.

The most common objections are, “I want to wait until January first to sign up for your boot camp.”, or “I’ve spent too much during the holidays and I have to wait until January.”

Those are probably the most common objections and here’s how to overcome them.

When a prospect tells you they want to wait until January to sign up, offer to train them at a special 70 percent off  “holiday” rate for 30 days…

So instead of paying %197 a month, their first month is only $59.

Of course they will sign up for your 12 month agreement that goes to full price after the first discounted month.

And if for some reason THAT doesn’t work, it’s worth it to offer to train them for free until January as long as they sign up today with all their credit card details and are set to be debited in January.

This way you don’t have to compete against all the crazy first of the year specials.

So that’s how to sell fitness during the holidays, now here’s how to KEEP your clients during the holidays.

Just like the two most common objections when selling fitness, the two most common objections for clients staying during the holidays are pretty much the same.

They say that they are either too busy and want to take a break until after new years, or they have spent too much money and need to take a break until after new years.

This is what you do to overcome this.

IMPORTANT: DO NOT EMAIL OR FACEBOOK THIS!

For boot campers who want to take a “holiday break”, on an individual basis, tell them that they can train for the next 30 days at half off.

It that doesn’t work offer them one month at 70 percent off.

And if THAT doesn’t work, and they are a really good client, offer to train them for the next month free.

Why offer this?

Because just like objects in motion tend to stay in motion, clients that workout tend to KEEP working out.

Don’t let them “break the habit” by taking a break, most of the time they don’t come back.

9 times out of 10, the reason you may be “undercharging” has nothing to do with anything else but YOU.

In other words, you may SAY that you KNOW your boot camp has MASSIVE VALUE and that people wont pay higher rates but that’s almost never true…

I’ll prove it to you.

Let’s say you’re changing $97 bucks a month for you boot camp because supposedly that’s all folks in your area can afford.

Now imagine if Jillian Michaels from the Biggest Loser opened a boot camp in your town and said that she only had 50 spots and she was charging $297 a month…

Do you think 50 people in your city would jump on that?

Hmmm… So they CAN afford it after all.

Now, I’m NOT saying to jack up your prices to double tomorrow and I’m NOT saying to raise the rates of your current boot camp clients either.

But you can raise the rates on your NEW clients slowly.

Here’s how…

I call this my “Momentum Method”

Since raising your rates has everything to do with your CONFIDENCE, you do it in small increments.

For example, after the next 5 sign ups, raise your rates by 10 bucks for new clients.

Then after the next 10 sign ups, raise your rates by 10 bucks for new clients again.

Keep doing this until get stuck.

And don’t worry because if you have to drop your rates here and there to close a deal, you can always find a reason to do so.

Now, there are four things that I HIGHLY recommend you when you raise your prices to increase client retention and happiness.

1.  Raise your ENERGY! You’d be so surprised how just raising your energy get you a ton more referrals and help you keep your clients 5x’s longer.

2.  Take lots of pics of your clients working out and tag them on Facebook. When you take cool pics (and funny pics) of your clients working out and tag them on Facebook and leave a super awesome comment it makes them feel special.

It’s such a small thing but IT WORKS so do it!

3.  Send your clients love texts. Let your clients know how much you appreciate them and how proud you are of them by texting them.

But DO NOT send a group text.

Group texts are the kiss of death.

There’s nothing that says, “You’re not so special” then a mass text.

4.  Send random thank you cards. Every so often, send a random thank you card in the mail with a little gift card, like a ten dollar Starbucks card.

Just tell them how awesome they are and how lucky you are to have such an amazing client.

You’d be SHOCKED how much this can mean to your clients and how much love you’ll get back for it.

Way before I started getting referred to as the world’s undisputed boot camp marketing authority, I had a little problem…

Ya see, I opened a personal training center and since I spent all my cash reserves, I needed to figure out a way to get clients fast or I would be screwed when it came time to pa the rent.

So I got 40 Human Billboards (This was before I named Human Billboards, Human Billboards) and asked ONE VERY, VERY IMPORTANT QUESTION.

It was, “Where do you work?”

This one little question CHANGED My LIFE.

Ya see, it turned out that 11 out of my 25 Human Billboards worked at offices that ranged from 20 to 1000 employees.

Now, fast forward 30 days later and I had over 27 FULL PRICED clients and here’s the EXACT FORMULA for how I did it (and you can do the same)

Step 1. Ask EVERY one of your clients, Human Billboards and promo people what they do for work.

Step 2. Be VERY interested in what they do… FORCE yourself to be interested if you have to.

Step 3. Ask how many employees their company has.

Step 4. Tell them that you would love to stop by sometime and visit (set a date to visit)

Step 5.  Visit their office and ask them to introduce you to their co-workers and tell them that they will earn half off their next month for anyone who joins your program that they introduce you to.

Also, if it’s a big company, ask then to introduce you to the HR (Human Resource) person for future corp fitness promos.

Step 6. Have a pad and pen ready so when they introduce you to their co-workers, and their co-workers say, “I really need to lose some weight.” or, “I really need to workout.” you tell them that you have a special 16 Day Sexy Slim Down program and ask them for the best number to text them the details.

Congratulations, now you have the phone number of your new prospect.

Step 7. When you’re done, incentive your client by telling them that any of their co-workers who signs up will earn him half off his next month of boot camp.

It wasn’t uncommon for me to get about 5 new clients for every 20 employees that I met.

So I would average about 20 new clients from companies with 100 employees.

Pretty sweet huh?

So remember, one of the most powerful client getting questions to ask is, “What do you do for work?”

Ps.  I have a new product coming out called the Fitness Cash Machine, head over here if ya want to “beta” test it for FREE…

Click here to view the embedded video.

With out a doubt, one of the biggest reasons behind my success was that out sourced EVERYTHING that wasn’t directly related to marketing, selling, motivating and delegating.

I’d love to hear your thoughts on this when it comes to your business.

And now a peak at that ad I promised you…

And THAT is how it’s done.

Way to go Coach Cara!

And if YOU are ready to take your boot camps to the next level… A level of FREEDOM, SECURITY and AMAZING LIFESTYLE…

Then it would be a good idea to register for the 30 Day Boot Camp Success Accelerator.

It is almost sold out, so if you want in, now is the time.

The 30 Day Boot Camp Success Accelerator

The 30 Day Boot Camp Success Accelerator

.

Click here to view the embedded video.

To learn more about David Tendrich visit ACupOfCopy.net

Hey – Steve here with a very special guest post from my friend Craig Ballantyne.

It blows my mind how Craig continually gets MASSIVE amounts of STUFF DONE as he continues to grow his fitness empire!

Craig was cool enough to share 5 of his top fitness marketing secrets you must do every month to explode your business this year.

So without further ado… Here’s Craig.

Everyday I get up and start my day with a 60 minute dog walk here in Toronto. When I get home, I start work by reviewing 6 different secret documents that guide me, inspire me, and motivate me to keep pushing, and keep churning out the content, workouts, blog posts, and help for my clients.

One of those documents is a list of “10 things you must do every month” from one of Dan Kennedy’s “No BS” business books. Each day I review one of the 10 and see how it can guide me on an email I’m writing, a product I’m creating, or even just how it can give me a kick in the butt to finish a project.

So what I’ve done for you is taken 5 of the 10 and applied them to your boot camp marketing. Review one of these everyday – Monday to Friday – and it will give you insanely effective ideas for getting more campers and keeping them happy.

1. Find people with unmet specialized needs & and match your business to them

As a smart boot camp owner, you know that you can’t be everything to
everyone. In fact, you’re better off being a super-hero to a small group of
people.

So look at your boot camp and city demographics…is there a subset of the
population that has unmet fitness needs? Do you have a special attribute
that makes you more relevant to them than any other expert in town?

Here’s an example…when I was down in Tampa Bay last October at Joel
Marion’s mastermind meeting, I went for a walk around the water where I
stumbled across a boot camp of mom’s – each who had brought a kid in a
stroller. Even the trainer had a kid in the stroller.

Now they didn’t use the stroller for the workout – someone watched the kids -
but that’s a unique angle that I don’t see too many others exploiting.

There’s gotta be some market in your area that is being neglected.

2. Increase and improve the consistency and frequency of client and prospect contact

Here’s just a few ways you can do this. First, Steve Hochman has the awesome idea of sending texts to clients during the day, recognizing them and supporting them. You could easily have a system for doing that, or even a daily motivational quote email. That’s a perfect reminder without overstepping on their already crammed inbox.

Second, you could build a powerful Facebook community where you post the motivational quote, recognize folks, and survey them for what they want to see in the camp or what “special reports” they’d like you to create.

Do NOT underestimate how cool you can make someone feel simply by asking them for their opinion. I recently did surveyed my TT readers on an important topic and the feedback was overwhelming – and I’m simply talking about the feedback readers gave me saying that they were honored I’d ask them for their input. Powerful little tool there.

Third, use all of that info above in a blog setting. Same tips apply. However, what I’ve found is that most people prefer having info delivered either on facebook or by email…adding a blog simply becomes just another website to go to…and right now they only have room for “3 online places” – their work email, personal email, and Facebook.

3. Create a different voice to use in your marketing

This is the funnest way to market. You’ve seen Steve do his Lenny Wankerstein impression in videos, and pretty much everyone loves it and watches those videos with more interest than when it’s plain old Steve.

In my business, one of my most famous emails was written to my prospects as if it came directly from their Belly Fat. You can read it here:

=> http://turbulencetraining.blogspot.com/2008/09/letter-from-your-belly-fat.html

The possibilities for this tip are endless…and its fun. And the more you can make a prospect smile, the better the chance you have of them becoming a camper.

4. Develop and offer info of interest as bait to build list

Three tips here. The first is to create a really cool free report for your blog/website or even Facebook page on the #1 problem of your typical client.  Whatever keeps them up at night, that’s what you have to be talking about and showing them that you have the solution.

The second tip is obvious…simply use a free session as a way to get new people to try your boot camp.

And the third way this applies to your boot camps is to use the 21-Day Rapid Fat Loss program that Steve and Bedros won’t shut up about. If you haven’t used that yet, don’t wait any longer. This is the best time of year to do it.

5. Give customers a choice and get their say

As I mentioned before, its amazing how good you can make people feel just by giving them a little recognition. So survey them, get them involved in picking some components of the boot camp, and you should even let them LEAD the boot camps at some point.

I have one section of the TT Bootcamps that I call “Fun’n'Games”, and one game is to have a camper come up and lead the camp for a minute. They simply do whatever they want and the group follows along. Then switch the leader after a minute.

Give a few people the torch to lead and you will make their day…they’ll go into work and be raving about how they were the bootcamp leader today and then their co-workers will want to try it too. A cool referral tool – just by letting someone else do the work for you!

Alright, that’s it for now.

If you are nice and good little kiddies and you leave 20 comments, I might come back and give you the other 5 parts of Dan Kennedy’s list of the 10 things you must do every month.

Check out Craig Ballantyne’s killer DONE-FOR-YOU TT-Boot camp workouts here