http://www.stevehochman.com/video/video20.flv
Continue Reading Boot Camp Marketing Ambush
Fitness Boot Camp Marketing
For Six-Figure Boot Camp Income And A
"Do What I Want, When I Want" Lifestyle...
Boot Camp Marketing “Buy or DIE” Style
There’s one part of boot camp marketing that seems to be getting over looked WAY too much.
It’s SELLING!
You see, getting leads is just one part of boot camp marketing. The other part is SELLING.
And when I say selling, I’m talking about “Buy or DIE” style.
Here’s how buy or die works…
You FOLLOW UP with a lead until they either BUY, or ask you to stop contacting them (DIE).
Here are 5 methods to get leads to “Buy or DIE”
1. By Email – Having a pre-made email auto responder system is a great way to follow up with leads
And the best part is that you only have to create the emails once, then as leads are entered into your “lead system”, the follow up happens on auto-pilot.
2. By Phone – As soon as a prospect tries out your boot camp or submits their phone number on your website, set up a phone follow up schedule.
I make the majority of my follow up calls in the first 10 days because that is when a prospect is the “hottest”
After 10 days, I call once a week for 30 days, then once a month after that.
Continue Reading Boot Camp Marketing “Buy or DIE” Style
5 Fitness Marketing Things You Must Do Every Month
Hey – Steve here with a very special guest post from my friend Craig Ballantyne.
It blows my mind how Craig continually gets MASSIVE amounts of STUFF DONE as he continues to grow his fitness empire!
Craig was cool enough to share 5 of his top fitness marketing secrets you must do every month to explode your business this year.
So without further ado… Here’s Craig.
Everyday I get up and start my day with a 60 minute dog walk here in Toronto. When I get home, I start work by reviewing 6 different secret documents that guide me, inspire me, and motivate me to keep pushing, and keep churning out the content, workouts, blog posts, and help for my clients.
One of those documents is a list of “10 things you must do every month” from one of Dan Kennedy’s “No BS” business books. Each day I review one of the 10 and see how it can guide me on an email I’m writing, a product I’m creating, or even just how it can give me a kick in the butt to finish a project.
So what I’ve done for you is taken 5 of the 10 and applied them to your boot camp marketing. Review one of these everyday – Monday to Friday – and it will give you insanely effective ideas for getting more campers and keeping them happy.
Continue Reading 5 Fitness Marketing Things You Must Do Every Month

Speak The Truth?
Maybe you can help answer the question above…
Ya see this guy named “Jake” claiming to be a personal trainer left a pretty nasty message for Adam regarding the video he did on the last post while walking through a freezing snow storm.
The post was called “Speak It Into Existence” and it was super inspirational.
Here is the comment that “Jake” left.
Cool video but kind of sad. Aren’t you a FBBC franchisee? Aren’t you supposed to be making six figures by now? You were one of the original people to sign up. That would be almost 8 months ago.
Maybe the next time FBBC is released your testimonial shouldnt say how awesome the program is, but how you dont even have a car and you walk 30 minutes in freezing cold. Not busting on you as much as the promises of FBBC that might not deliver.
Speak the truth.
Jake – CPT
http://www.stevehochman.com/video/guestpost2.flvBe sure to leave “Jake” a message with your thoughts below.
Rock on!
Steve
My Office Infiltration Fitness Marketing Referral Method
What the heck do coyotes, stuffed animals and mountain lions have to do with a badass fitness marketing referral system?
“Here’s My Fun, Cheap And Kick Butt Fitness Marketing Referral System Called The Office Infiltration Method“
Economy what?
Economy Who?
When you have system after system after system of outta the box, little or no cost client attraction methods like the ones you’re learning each week – You say economy, eshonomy!
Here is my “Office Infiltration referral Method” and what it has to do with coyotes and mountain lions.
http://www.stevehochman.com/video/video74.flv
Continue Reading My Office Infiltration Fitness Marketing Referral Method
My Fitness Boot Camp Marketing secret To Getting 37 Clients In 30 Days
My Sure Fire Boot Camp Marketing Tactic That Got Me 37 New Clients In 30 Days Without Spending a Friggin Dime
On Fitness Marketing
http://www.stevehochman.com/video/Video 70.flv
And one more thing…
Continue Reading My Fitness Boot Camp Marketing secret To Getting 37 Clients In 30 Days
Fitness Boot Camp Marketing Interview With Dustin Maher
Heeey – Steve Hochman here with a KILLER interview with Dustin Maher.
But FIRST…
Check out the 6-Pillars to Boot Camp Success video that Bedros and I shot for you in beautiful Carlsbad California
A few days ago Dustin sent me a “thank you” email.
In the email he told me that he has 9 boot camp locations and over 300 members in the Madison Wisconsin area.
I called him up and asked him, “How did ya build such a giant boot camp empire”
His answer was, “I just followed the boot camp marketing tips on your blog.”
He agreed to share ALL of his boot camp success secrets right here in this AMAZING audio interview.
This is a “MUST LISTEN TO” interview…
So without further ado… HEEEEEEERE’S Dustin!
Or you can download it below by right clicking and “save target as” or “save link
Download MP3
Dustin was nice enough to include his copy of the Food Magnet you can Download Here!
To learn more about Dustin Maher check out Madison personal trainer and bootcamps
And be sure to check the Six Pillars To Boot Camp Success
29 Success Tips For Fitness Professionals
Here are 29 tips that have helped me achieve massive business success
Enjoy
1. Be the CAUSE… Not the EFFECT
2. Pull and push as many others UP… Never down
3. The more you help others get what they want… the more you’ll get what you want
4. You’re a Fighter Jet… Make sure you fly with other fighter jets… If you fly with propeller planes,
you’ll have to slow down to their speed, and may even stall… Stay super-sonic
5. Go all out on the 5% that propels your business forward… Out source the other 95%
6. Surround your self with people who make 10x’s more money than you… You will automatically pick up their habits
7. Cut ALL negativity out of your life… Especially negative people
8. Spend MORE time outside of your comfort zone
9. DON’T try to reinvent the wheel… Find a proven formula and use it
10. Talk about your business to 10 more people a day than you do now… That’s 300 more over 30 days… 3600 more over a year
11. Expect success… We get what we expect
How To Be A Spartan Badass
Hey – I have a VERY IMPORTANT video for you to watch that answers all the questions we’re
getting about the Fit Body Boot Camp real business model (see below)
But first….
Here are some friggin killer fitness marketing mindset lessons you can learn from the
Spartan warriors
Check it out…
Also…
Me and Bedros are getting a TON of questions about the Fit Body Boot Camp Business Model
that we are releasing a very limited number of this Wednesday, July 29 at 9:00am PST
(First come, first serve only)
So we shot a quick video to answer those questions here
And we are gonna have a live tele-seminar to go in depth about
the Fit Body Boot Camp Business Model…
This is what to do to get access to the tele-seminar
Tuesday, July 28 at 1:00pm PST
DATE: Tuesday, July 28th at 1:00 PM PST / 4:00 PM EST
CALL IN NUMBER: (218) 844-8799
PARTICIPANT PIN: 919244#
The ‘doors’ open Wednesday at 9:00 AM PST and it is first come first serve
- so once a territory is taken, it’s protected – meaning we won’t allow
other FBBC locations to open near by.
Ps. Be sure to watch this video with me and Bedros here
See (me) Teach a Boot Camp
So after TONS of emails asking to SEE video of ME teaching a boot camp…![]()
The long awaited day has finally come.
Today no more talk about boot camp marketing or fitness marketing…
Nope, today you get to SEE me in ACTION!
But first, watch this video of the “4 most important things” you should do RIGHT NOW to blow up your boot camp or personal training biz!

And now…
Without further ado…
here is ME teaching a boot camp
Watch me teach a boot camp >>here<<


