Click here to view the embedded video.

To learn more about David Tendrich visit ACupOfCopy.net

It’s SELLING!

You see, getting leads is just one part of boot camp marketing.  The other part is SELLING.

And when I say selling, I’m talking about “Buy or DIE” style.

Here’s how buy or die works…

You FOLLOW UP with a lead until they either BUY, or ask you to stop contacting them (DIE).

Here are 5 methods to get leads to “Buy or DIE”

1.  By Email – Having a pre-made email auto responder system is  a great way to follow up with leads

And the best part is that you only have to create the emails once, then as leads are entered into your “lead system”, the follow up happens on auto-pilot.

2.  By Phone – As soon as a prospect tries out your boot camp or submits their phone number on your website, set up a phone follow up schedule.

I make the majority of my follow up calls in the first 10 days because that is when a prospect is the “hottest”

After 10 days, I call once a week for 30 days, then once a month after that.


3.  In person – For some reason boot camp operators don’t set up consultation appointments very often.

But it’s such a powerful sales tool.

And for leads that will make great referral sources, I’ll take it a step further by visiting them at work, or taking them out to lunch.

If they have a lot of “influence” in the community, it can be well worth it.

4.  By Mail – A personal letter with a hand written address on the envelope is VERY POWERFUL especially when you enclose a $100 dollar plastic gift card.

5.  Through Another Person – If one of your boot camp members referred a friend, or knows a potential client, they can follow up for you.

And if you motivate your boot camp members by giving them half off their next month by getting the lead to sign up, then they will bend over backwards to help you.

All these methods are like little spokes on a wheel, and when you add them all up, they become a powerful addition to your boot camp marketing system.

Be sure to let me know what you think, and if you have
some kick-butt “Buy Or DIE” follow up strategies.

If you liked this, you may also like:
How To Overcome E.F.T. objections

Hey – Steve here with a very special guest post from my friend Craig Ballantyne.

It blows my mind how Craig continually gets MASSIVE amounts of STUFF DONE as he continues to grow his fitness empire!

Craig was cool enough to share 5 of his top fitness marketing secrets you must do every month to explode your business this year.

So without further ado… Here’s Craig.

Everyday I get up and start my day with a 60 minute dog walk here in Toronto. When I get home, I start work by reviewing 6 different secret documents that guide me, inspire me, and motivate me to keep pushing, and keep churning out the content, workouts, blog posts, and help for my clients.

One of those documents is a list of “10 things you must do every month” from one of Dan Kennedy’s “No BS” business books. Each day I review one of the 10 and see how it can guide me on an email I’m writing, a product I’m creating, or even just how it can give me a kick in the butt to finish a project.

So what I’ve done for you is taken 5 of the 10 and applied them to your boot camp marketing. Review one of these everyday – Monday to Friday – and it will give you insanely effective ideas for getting more campers and keeping them happy.

1. Find people with unmet specialized needs & and match your business to them

As a smart boot camp owner, you know that you can’t be everything to
everyone. In fact, you’re better off being a super-hero to a small group of
people.

So look at your boot camp and city demographics…is there a subset of the
population that has unmet fitness needs? Do you have a special attribute
that makes you more relevant to them than any other expert in town?

Here’s an example…when I was down in Tampa Bay last October at Joel
Marion’s mastermind meeting, I went for a walk around the water where I
stumbled across a boot camp of mom’s – each who had brought a kid in a
stroller. Even the trainer had a kid in the stroller.

Now they didn’t use the stroller for the workout – someone watched the kids -
but that’s a unique angle that I don’t see too many others exploiting.

There’s gotta be some market in your area that is being neglected.

2. Increase and improve the consistency and frequency of client and prospect contact

Here’s just a few ways you can do this. First, Steve Hochman has the awesome idea of sending texts to clients during the day, recognizing them and supporting them. You could easily have a system for doing that, or even a daily motivational quote email. That’s a perfect reminder without overstepping on their already crammed inbox.

Second, you could build a powerful Facebook community where you post the motivational quote, recognize folks, and survey them for what they want to see in the camp or what “special reports” they’d like you to create.

Do NOT underestimate how cool you can make someone feel simply by asking them for their opinion. I recently did surveyed my TT readers on an important topic and the feedback was overwhelming – and I’m simply talking about the feedback readers gave me saying that they were honored I’d ask them for their input. Powerful little tool there.

Third, use all of that info above in a blog setting. Same tips apply. However, what I’ve found is that most people prefer having info delivered either on facebook or by email…adding a blog simply becomes just another website to go to…and right now they only have room for “3 online places” – their work email, personal email, and Facebook.

3. Create a different voice to use in your marketing

This is the funnest way to market. You’ve seen Steve do his Lenny Wankerstein impression in videos, and pretty much everyone loves it and watches those videos with more interest than when it’s plain old Steve.

In my business, one of my most famous emails was written to my prospects as if it came directly from their Belly Fat. You can read it here:

=> http://turbulencetraining.blogspot.com/2008/09/letter-from-your-belly-fat.html

The possibilities for this tip are endless…and its fun. And the more you can make a prospect smile, the better the chance you have of them becoming a camper.

4. Develop and offer info of interest as bait to build list

Three tips here. The first is to create a really cool free report for your blog/website or even Facebook page on the #1 problem of your typical client.  Whatever keeps them up at night, that’s what you have to be talking about and showing them that you have the solution.

The second tip is obvious…simply use a free session as a way to get new people to try your boot camp.

And the third way this applies to your boot camps is to use the 21-Day Rapid Fat Loss program that Steve and Bedros won’t shut up about. If you haven’t used that yet, don’t wait any longer. This is the best time of year to do it.

5. Give customers a choice and get their say

As I mentioned before, its amazing how good you can make people feel just by giving them a little recognition. So survey them, get them involved in picking some components of the boot camp, and you should even let them LEAD the boot camps at some point.

I have one section of the TT Bootcamps that I call “Fun’n'Games”, and one game is to have a camper come up and lead the camp for a minute. They simply do whatever they want and the group follows along. Then switch the leader after a minute.

Give a few people the torch to lead and you will make their day…they’ll go into work and be raving about how they were the bootcamp leader today and then their co-workers will want to try it too. A cool referral tool – just by letting someone else do the work for you!

Alright, that’s it for now.

If you are nice and good little kiddies and you leave 20 comments, I might come back and give you the other 5 parts of Dan Kennedy’s list of the 10 things you must do every month.

Check out Craig Ballantyne’s killer DONE-FOR-YOU TT-Boot camp workouts here

I go way into depth with Fit Body Boot Camp Members, but you can put these into action right away.

Ya see, most fitness professionals wait until the first of the year, and then offer a new years “special” promo.

So here’s how to get jump start on the fitness marketing frenzy.

Offer a 21 day rapid fat loss challenge for just $97 bucks.

Here’s why this is so cool:
1.  At $97 bucks, there is a very low cost barrier to entry.

2.  At just 21 days, it requires very little commitment.

3.  And most importantly, if you start it now, it will carry on THROUGH January 1st… Neutralizing your competition.

I also recommend that ya do an up-sell where you offer an additional 7 days for free, making it a 28 day program, if they agree to sign up and continue on your monthly program after the 28 days is up.

The other tip is to handout $100 plastic gift cards to your clients to use as holiday gifts for their friends.

Explain to your clients that you want to help them save mucho holiday shopping de nero’ by giving away your gift cards as presents.

That’s an awesome way to get a TON of new referrals.

But WAAAY more important than fitness marketing, remember to love your family, because that’s by far what really matters most!

Ok, have an AMAZING day!!

Steve )

Click here to view the embedded video.

It really is all about getting outta your comfort zone.

The more ya do it, the easier everthing becomes.

I hope you enjoyed the video, it really inspired me.

Be sure ya leave a comment for Mike telling him what you think.

Adam owns a Fit Body Boot Camp in Toronto and is a NLP voodoo master.

And in case you’re wondering what NLP is, it’s a system for using language patterns to “control” people’s minds.

Pretty cool stuff.

But don’t worry, I personally know that Adam only uses his “powers” for the good of mankind.

So, being a total giver, Adam decided to do a fitness marketing guess post on NLP and fitness marketing.

So without further ado…

Heeeeeeere’s Adam!

Adam here, and I have a REALLY Important Question for you…

The Power of Questions is a topic that is frequently discussed in the areas of NLP, NAC and many other areas of discipline/therapy. As a Bootcamp instructor you are always asking your clients questions before they dive into your program…

These might include…

-        What is your past Bootcamp/gym experience?

-        Do you have any prior injuries or medical conditions?

-        What specific goals do you have?

-        What else do you want to achieve with Fit Body Bootcamp?

-        Who referred you to this Bootcamp?

You get the idea…

We ask them these questions in order to get a little more of an understanding of their world and what we might expect from them within the confines of our camp.

But I have a question for you… (And it’s not the REALLY Important one… yet)

Are your questions REALLY helping you to totally understand your clients’ world?

Let’s be honest… the PARQs and Consultation Forms that most BIG GYMS give to their clients SUCK!

AND THEY ARE BOOOOOORRRRRING!

Most of them provide nothing more than a brief background of your potential/new client and really never get to the core of who they are and what they value.

Now hear this… The quality of your questioning IS the quality of your communication. The quality of your questions will determine how soon you form an inseparable bond between yourself and your client.

And when you understand what’s REALLY going on with your client they will stay with you FOREVER and you will be drowning in referrals. (A good problem to have)

We are questioning all the time. We question what to wear, what to eat, what to do/focus on in any given situation, what actions we will take today to drive our boot camps forward, who we are going to spend time with, which blogs we will follow, is Steve a total nut job? …

And it is our questions that determine what we focus on and then how we feel about it

You want to improve the quality of your life? Ask a better quality of question…

Example – “Why can’t I get more Bootcamp clients”?  (Answer – because you’re a lazy ass)

You’re brain will provide you with the answer you have asked it for… it just does its job. It is up to you to provide it with a question of higher quality in order to get a better answer.

Example – “How can I get more Bootcamp clients Now?”

And say it with conviction and know that as soon as you come up with the answer you are going to take action and follow through with what your brain has provided you.

You will be AMAZED at what you are able to find out about the person sitting in front of you if you ask them the right questions. Like I said before, if you do this right and you will create a bond so strong that they will LOVE you and unless you totally stuff it up, they will devote themselves to you for life.

So how do you get good at this? You practice and you start asking better questions about yourself and in your own life.

What questions could you ask?

Here are some examples…

- What is life about?

- What is a relationship about?

- What has to happen for you to feel healthy?

- How much is a long time for you?

- What has to happen for you to get the results you desire?

- How can I serve you better?

- What has to happen in order for you to feel successful?

- How will you know when you are successful?

- How will you know when you are healthy?

I guarantee you if you ask these types of questions, it will open the flood gates to yours and your clients’ model of the world (an NLP term) and will help you to understand what influences them. In order to lead and influence them you need to understand what already influences THEM… and not attempt to influence them with how you are influenced.

We help clients set goals and as Fitness Pros and Boot camp owners we also set goals for ourselves. More often than not though we never truly define what has to happen for us to meet that goal, or how will we know when we have met that goal. How will it make us feel?

So now it’s your turn…

I’d like you to answer these four questions

What has to happen for your Bootcamp Business to be successful?

How will you know when your Bootcamp Biz is successful?

What will your Bootcamp Business look like when it is successful?

How will you feel when you have achieved this?

AND… If you already have a Bootcamp Biz that is successful and don’t feel the need to answer these questions… answer this one

What can you do NOW to make your Bootcamp Business even more successful than it already is and how will it benefit you and your clients?

Adam Toohey is a Certified NLP Practitioner and is owner/operator of Toronto Fit Body Bootcamp. (Plus he’s one hell-of-a nice guy)

Be sure to leave any comments or questions for Adam Below

Hey – Steve here just back from Orlaaaaaando Florida.

We (Me, Bedros, McCombs, Ballantyne, and Delmonte) just completed teaching our first 100k Group Mastermind.

That’s where we take 34 fitness professionals, and lead them stet-by-step to building their very own hundred thousand dollar a year information product.

We had SUCH A BLAST… The ENERGY in this group was AMAZING!

Can you imagine… in the next 12 months, 34 fitness professionals will will make an ADDITIONAL $100k income stream by helping thousands of others with their info products.

For example, “mean” Jannine Murray who is a top personal trainer in Victoria BC will have an info product coming out that is going help women all over the world have the perfect bootie…

And I feel like by helping Jannine, to help make better booties world wide, I’m actually helping create WORLD PEACE.

…What? I do! LOL

One of the coolest parts for me, was to watch my little brother David Tendrich gave a smash hit presentation on how to write money sucking sales copy.

But ya want to hear something funny/cute…

David and his girlfriend Lou Lou, crashed in my hotel room Friday night.

And ya know how it’s usually the guy who spoons the girl…

Well, when I woke up, I looked over and Lou Lou was sleeping behind my bro, holding him, with her arm and leg draped over him.

He looked so sweet in Lou Lou’s arms…

Like a little baby gazelle being help by a lion.

And I had a little moment LOL…

But here’s what I want you to check out…

My brother just did a KILLER fitness marketing guest post on how to do a super genius Thanksgiving promo


So now without further ado -

Take it away David!!

Hey, it’s David -

…And I’ve got a killer Thanksgiving/ holiday season promotion for you that automatically lends itself to continuity. What I mean by that is after your clients go through this promotion, it naturally leads into them attending your regular boot camp/ training sessions and paying your monthly rate.

Here’s what I mean…

Monday November 30 is the Monday after Thanksgiving. It’s a time when people are anxious to shed the extra pounds they packed on after stuffing their faces with their family and friends.

But wait, there’s more!

That’s because right around the corner from that is another eating frenzy called Christmas! And then there’s another one called New Year’s! Basically, from Thanksgiving until New Year’s people are battling serious weight gain.

So here’s the promotion:

Starting Monday November 30 you begin a “Burn Those Holiday Pounds!” campaign. It’s a 36 day program that goes all the way from November 30 until January 4. That way it covers Thanksgiving, Christmas, New Year’s, and gets people on track for a few days after the New Year begins. For this 36 day program you’re gonna want to charge around $149.

But here’s the kicker…

Because you’re going into the new year, you can get people on the whole “making resolutions” thing. Towards the end of the 36 days, have people write down resolutions, or just talk about their resolutions with them. Then ask them what they’re going to do about their fitness goals.

Regardless of what they say, tell them you have a great idea for them – joining your training/ boot camp!

If you’re not sure of what to say you can say something like this:

“Hey, we’ve got a great program here that is sure to help you accomplish every one of your resolutions. It’s really similar to what you’ve been doing these 36 days, too, only it’s year round so for the entire year you’re going to look great and be in great shape. The program costs just $xxx a month and that’s for X training sessions every week of every month. If you’re interested then come talk to me after today’s boot camp/ training.”

So let’s do the math for a second…

Say you got 20 people to join your 36-day program for $149.

That’s $2980 you make right off the bat.

Now say 10 of those people stay with you after the program ends.

If you charge $199 a month, then you just pulled in an extra $1990 a month.

And that’s if you get just 20 people. The great thing about having your own business is you can bring in as many clients as you can get. Set a goal for how many you want ,and go out and do it!

How to advertise…

Here are the 2 ways I’d go about getting the word out for this:

1. Make a series of Craigslist ads and start posting this week, all the way through the end of next week…

2. Go out and talk to people the week of Thanksgiving (the malls will be PACKED)

Using some of the sales scripts my brother has talked about in some of his other posts will work like a charm.

Can’t wait to hear how it works for you.

-David

p.s. I’ll be discussing this idea and others that you have in the comments with you.

Be sure to visit David’s blog to learn more of his killer cash-pulling sales copy writing strategies

And to get David’s input,  be sure to leave a comment or any questions ya have below so he can answer all of them.

“Here’s My Fun, Cheap And Kick Butt Fitness Marketing Referral System Called The Office Infiltration Method“

Economy what?

Economy Who?
When you have system after system after system of outta the box, little or no cost client attraction methods like the ones you’re learning each week – You say economy, eshonomy!

Here is my “Office Infiltration referral Method” and what it has to do with coyotes and mountain lions.

Click here to view the embedded video.

And if you like this post, you may also like:
33 Ultra cool Tips To Boost Your Fitness Marketing
and My 10×10 to $10k Method

Rock on!
Steve

We hung out with the Keuilian’s and the kids had a blast.

It’s about 11:00pm on Sunday and I’m about to hit the sack.

But first I wanted to give you a list of 33 fitness marketing success tips so you can start off your November with a BOOM!

Enjoy -

1. Read or get the Audio Cd of How To Win Friends And Influence People by Dale Carnegie.  This book changed my life.

2. Read or get the Audio Cd of The Power Of Intention by Wayne Dyre.  Awesome book for learning the way to think for maximum success attraction.

3. Watch the DVD or get the Audio Cd of The Secret.

4. Subscribe to PTPower.com for the ultimate fitness marketing strategies from my BFF Bedros Keuilian.

5. Visit KickBackLife.com for big Chris McCombs’ killer lifestyle and fitness marketing tactics.

6. Learn how to get TONS of new clients by writing cash pulling sales copy from my little genius brother David Tendrich’s blog ACupOfCopy.net

7. Learn the latest fitness marketing methods that me, Bedros and McCombs are doing to dominate the industry with the Fitness Marketing Manifesto.

8. Open multiple 6-figure boot camps run by other trainers so you can finally experience the same financial freedom and lifestyle that me and Bedros do with your very own Fit Body Boot Camp.


9. Don’t just give your boot camp and personal training clients a workout, give them an experience.

10. Raise your energy!

11. Talk to 20 people a day about trying out your new fitness promotion.

12. Hire a personal assistant.

13 Join a mastermind run by people who are dominating the industry.

14. Get Dan Kennedy’s Influential Writing

15. Keep a your perspective. Their are people who would give anything just to have your worst day.

16. Write out your goals.

17. Make as many people as possible smile every day. The energy will come back to you.

18. Get a fitness business coach

19. Spend more time “on” your fitness business. Know the difference between working “in” and working “on” your business… Spend 80% “on” and 20% “in”

20. Surround yourself with like minded people.

21. Write down WHAT you want, WHY you want it, and the next big ACTION you’re gonna take to get it.

22. End each day with a daily list of what you’re gonna do tomorrow to grow your business.

23. Be a “pumper upper” to as many people a day as possible.

24. Meditate for Just for 2 minutes a day on how you want your life to be.

25. Get up for your dream.  Wake up each morning NOT to train your clients, but to get one step closer to your dream.

26. Never Argue.  No one wins an argument.  Use the AFFF method.  I agree, I know how ya feel, I felt that way before, and I found that (fill in the blank)

27. Read Mind Control 101 by Dantalion Jones.

28. Find a mentor

29. Cut negative people out of your life.

30. Read The Game by Neil Strauss

31. Feel like a fitness expert by being in AWESOME shape.

32. Eat more fish oil.  Ya fish oil, it makes you smarter.

33. Look fear in the eye… and say, hey bud, let’s party.

If you liked this post you may also like:
71 tips to massive success
10 ways to know if you walk the walk
The simple secret to being whatever you want

And be sure to leave a comment with your thoughts and success tips.

Rock on,
Steve

Click here to view the embedded video.

And one more thing…

I know that it can sometimes take us out of our comfort zone when we approach people we don’t know.

Here’s what I do to push through it.

I look at a picture of my two daughters, and pretend that they’re watching my every move to learn how to act.

If they see me give in to fear, then they will think that’s how life works when
you face a challenge.

The thought of not being a good role model for my little princesses make ANY fear I feel instantly vaporize.

When I look at it that way… I have no choice but to press on!

Hope that resonates with you in some way.

If you liked this video…
Subscribe to the Fitness Marketing Manifesto

If you like this post, you may also like:
Rare Video Of Me Critiquing A Boot Camp instructor
Using a “Theme” To Boost Your Boot Camp Sales Through The Roof
20 Killer 2.0 Fitness Boot Camp Marketing Tips