Author Archive

Discipline, Balls and Dreams

June 21, 2010

My BFF Bedros and 7-Figure Sam put on a Seven Figure Training studio” mastermind this weekend. They covered the A-Z of fitness marketing, personal trainer marketing and creating systems to have your studio run on auto-pilot. I had the fun and awesome honor of presenting my 3 part mindset secret to smashing through fears, getting […]

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Client Retention Maximizer

June 17, 2010

So there you have it…. Two lessons from your friend Steve Hochman. Lesson 1. Stop and take a moment to appreciate your success and how far you’ve come.

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My Personal Six Week Body Transformation

June 16, 2010

Ok, try not to laugh too hard at some of my pictures (Especially the one where I look like Zoolander) So I wanted to share my fitness goal… NO, my fitness commitment with you. It’s definitely time to get serious about leaning out and living super healthy… So I’m COMMITTING to YOU (The greatest fitness […]

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Fitness Advertising KaBoom!

June 8, 2010

I just got a text from one of my coaching clients, Greg Faunce. As you can see from the text to your right, he used a new fitness advertising strategy to get 81 new clients in 1 day. And do you know how much it cost him? Nada – zip – zilch! In fact, he […]

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How To make A Killer Fitness Marketing Video

June 4, 2010

How many new clients do you think you would get if you had a video of tons of raving fans praising you like a frigging ROCK STAR? How much would a video LIKE THAT help you DOMINATE your competition? What kind of DEMAND would it create for your fitness program? How much would a video […]

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Fitness Marketing Motivation

June 2, 2010

I get asked this all the time… “Steve, how do you stay so motivated!?” Well, I follow my passion, know my LIFE’S DREAM and associate it with everything I do, and I watch videos like these. Enjoy ) 2 min in this video WOW!! I cried. (Below)

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The Punishment Boot Camp Marketing Method

May 27, 2010

Does the “Punishment Boot Camp Marketing Method” really work? Great question, and the answer is YES! And the guy that turned me onto it was the great “7 Figure Sam”  (Thanks Sam) Here’s why… People do EVERYTHING they do to feel MORE PLEASURE and LESS PAIN. It’s true, even people who give to charities do […]

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Boot Camp Marketing With

May 23, 2010

Hey Steve here with a killer guest post from one of my six-figure coaching clients named Jonathan Acosta with Get Sexy San Antonio Boot Camps. Right now he is making it rain clients boot camp marketing with! And Jonathan was cool enough to share his client getting secret… Heeeeer’s Jonathan! Hey Jonathan here from […]

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The REAL Boot Camp Business Model

May 20, 2010

When you create the worlds greatest REAL BOOT CAMP BUSINESS MODEL with your BFF (Bedros Keuilian), who’s the worlds greatest fitness marketer… … You’re going to start a worldwide REVOLUTION! And that’s exactly what happened! We changed a boot camp “JOB” into a real boot camp “BUSINESS” And as you know if you’ve ever hung […]

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