Boot Camp Marketing – Personal Trainer And Fitness Marketing
Boot Camp Marketing Tactics and Strategies For Boot Camp Instructors Personal Trainers, And Fitness Entrepreneurs

Who Is This Steve Hochman guy anyway?

You may have heard stories that I used to grow my first fitness studio by offending my clients, scaring them with fake rats, and making them sign a sense of humor clause saying that they understood I theirs a pretty good chance they would get offended at some point.

All 100% true.

But first, this may help to explain my unusual behavior.

You see from the second grade to my senior year of high school, I had severe A.D.D. It got so bad that I was put into special Ed.  Not only that, I had no Idea how to socialize or make friends.

In fact I was pretty much an outcast… Ya know, the weird kid who needed hyper meds (This was before hyper meds were… normal/cool)

And to make things worse, I spent the last half of my senior year living out of a green Geo Metro.  So you see, even if I was popular enough to get a date, I couldn’t exactly bring her home to my… uh car.

No Where To Go But Up!

But things started really looking up when I became an Italiono cuisine transportation engineer… (Ok, a Pizza delivery dude).

My girlfriend at the time, now super hot and awesome wife, (She loved me even back when I a Pizza Dude) convinced me to become a personal trainer.

So I did.  (Hey she was the smartest person I knew and she believed in me).

Things were going pretty good…  I was doing what I loved

But I still wasn’t hitting six-figures, I pretty much just covered my bills.

My First Mentor!

But that all quickly changed when I met my first of many mentors. His nickname was “3-Dog” because he only had 3 fingers on his right hand. (The other two were blown off in a booby trap back in Vietnam).

This guy taught me how to set goals. He also fed me self-help and business book after book. Some of my favorites are: How To Win Friends And Influence People written by Dale Carnegie, Think And Grow Rich by Napoleon Hill, The Secret, Rich Dad, Poor Dad by Robrt Keyasaki, The Richest Man In Babylon, The Millionaire Mind By T. Harv Echert and Ask And It Is Givin by Ester And Jerry Hicks.

And get this… Within less than a month of meeting my mentor, I accidentally stumbled upon a secret that took my fitness business to 6 figures in just 47 days.

And to make a long story short; within 2 quick years I went from being a Pizza delivery dude with A.D.D. to owning my own personal training studio and pulling in 43k per month… All without spending a single dime on marketing!

But it didn’t stop there…

Big Boom #1!

I really wanted to cut back my training hours and free up my afternoons and nights – You know, enjoy life and spend more time with my family. That’s when I discovered the 4 secrets to rigging your training biz so that you only have to put in 17 hours a week to make 250k per year! Pretty cool, huh?

But keep reading…

Sure, I was making some pretty good cash-o-la and had drastically reduced my hours, but was still getting burnt out. Plus, I just had my second baby girl and I felt like I was missing out on the good stuff.

So when this next thing happened it blew me away.

Big Boom #2!

I accidentally stumbled upon ANOTHER business exploding secret – But this time it had to do with Internet marketing.

And do you want to know the amazing thing?

4 1/2 months later, this little secret technique increased my fitness income by another $18,327 per month!

But the very best part…

I was able to stop training altogether.

Now I just spend a couple of hours a week making a few marketing adjustments here and there and the income just keeps flowing in.

Sure I still think it’s fun to train clients… But that’s the thing; I only do it for fun – not because I have to anymore.

Big Boom #3!

Ok, here’e where it gets totally CRAZY.

Recently, I literally part by accident, uncovered the FASTEST and EASIEST way to make 6-figures in 6-months, while only working 1 to 2 hours a day teaching boot camps.

And the best part…

This boot camp business model is designed for you to have MULTIPLE six-figure boot camp locations, run by OTHER trainers.

And get this, you start with 250 to 17500 built in prospects from day one!

This is FAR from the typical boot camp…

If ya haven’t heard, it’s called Fit Body Boot Camp

2009 Was One Hell-Of-A Year!
(What’s New…)

This year has been really productive (especially for a special-ed kid with A.D.D.)

In 2009 I created or co-created 5 info products, opened 7 boot camp locations in 8 months, was part of the biggest info product launch in the fitness industry ($120k in a single day), put my fitness studio on “auto-pilot” and helped thousands of fitness professionals create the “do what I want, when I want lifestyle”.

Like I said, it’s been a wild year… And 2010 is looking even more INSANE ))

And best of all…

I’ll be sharing TONS of my step-by-step fitness marketing strategies, tactics and systems with you – for FREE – So stay tuned!

Thanks for taking a minute to get to know, and I really look forward to getting to know YOU too

ROCK ON!

Ps. If ya haven’t already, be sure to put your name and email below so that you get my very latest out-of-the-box fitness marketing strategies, systems and tactics… (Plus a some VERY cool free bonus gifts)

Pss.  After ya subscribe (for free) below, be sure to apply for my 1-on-1 business coaching program.