Brandon’s Cool Double Bang Lead Box Strategy
Posted by stevehochman on Fri. Aug. 19th, 2011
Ya know what I love about our industry?
It’s all the cool peeps that are down to share the “what’s working now” stuff in there boot camps.
Like my VIP Mastermind client Brandon Crowe who is the Head Personal Training & Co-Owner
Fitness Unleashed Training Inc. in Canada (or as we like to call, Canadia)
Right now Brandon is KILLING it with leadboxes and being the awesome dude that he is, he’s agreed to share his amazing discovery.
So without any delay, here’s the GREAT Brandon!
Hey Brandon Crowe here and I’m one of Steve’s VIP Mastermind Clients.
This is what I talked to Steve about on the phone….but in more detail.
Feel free to change whatever you need to to make it more “copy like” and drive whatever kinda traffic you need to.
Any changes you make are fine with me.
So, here is a quick post on what has been absolutely killing it for me…
The lead box script:
Started out as GOLD and AMAZING then I just made a tweak to make it PLATINUM and TOTALLY BADASS!
This is how I started off…. First with your lead box script on the phone and had about a 50% success rate. Not too bad. So if I called 20 businesses, I get 10 lead boxes placed. Then I go around on a Thursday or Saturday dropping them off.
Then I made a tweak, and got to an 80-85% success rate without having to be on the phone.
The bonus is that I wouldn’t have to spend extra time driving around after I confirmed the lead boxes because with this tweak, I could do everything in one shot.
So this is what I did…
Drive into the salon, spa, tanner place, hair stylist, etc. and get in a badass mindset thanks to your “ultimate mindset” audio collection on the VIP members club members site (tnx bro!)
Then I walk in there and say, “hey…do you happen to have (shellac nails, stand up tan beds, whatever)”
Them: oh yah we have that!
Me: Cooooollll because a lot of my fitness clients where asking about a good place to get (shellac nails, stand up tan beds, whatever)
Them: oh really, yes we defiantly do that here! (their energy is going up)
Me: amazing! Do you have any promotions right now or any coupons, gift cards, etc. that I could give my clients?
Them: oh……not really we don’t do that here
Me: that is all right. Do you have business cards (knowing full well there is a stack on the counter)?
Them: oh yah here you go (they give you like 10)
Me: here lemme grab some more (I grab like 50)
Them: ….ohhhhh ummm but do you have any business cards we could give to our clients?
Me: (turn pockets out like I am pathetic) ohhhh shoot I don’t have any on me……but you know what???? I do have these little raffle boxes where your clients can come in and try me out for a week to a month for free!
I THINK I might have some in the car…. (smile)
Them: oh that would be great
Me: (thinking in my head….of course it would be…..suuuuuuuuuuuuuuuuuuuuucka!….hahah jk)
Then I come back with the lead box, go into how I will train all of them for free anytime and give them $50 for each sign up that goes month-to-month with me and….
BOOOM! 80-85% without having to pick up a phone and without having to make extra calls driving around placing confirmed lead boxes.
With the lead boxes, not only do you get leads, you get people that see your lead box in the store and don’t want to fill out the “raffle” but just sign up directly. Double bonus!
Swipe that one!
Hey, it’s Steve again…
Brandon, that was brilliant… so simple.
Thanks again for being such a “Giver” to our industry…
I’d love to hear your thoughts about Brandon’s “Double Bang Leadbox Strategy” (That’s what I’ve decided to name it… Hope that’s cool with you Brandon 
And, if you have any tactics of your own that are working now, we’d love to hear about that too.
Brandon Crowe is the Head Forrest Hill Toronto Personal Trainer & Co-Owner of Fitness Unleashed Training Inc. and he runs a fitness boot camp in Forrest Hill Toronto.
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