Posted by stevehochman on Tuesday, June 29th, 2010
Heeey – Steve here.
One of our Fit Body Boot Camp owners in Illinois named Dustin Martorano, just sent me an email with a darn good “out-of-thebox” boot camp marketing idea.
(Our Fit Body Boot Camp owners are always pushing the envelope… I love it)
Here is the email…
“Hey Steve, I came up with an idea of how us trainers can get daycare for FREE and blow up our businesses all at the same time. I attached a word document with details. Let me know what you think”
And here’s the blueprint for his “Day Care Optimizer” strategy.
FREE-4-U Day Care Optimizer
Why should you have day care available?
It’s simple really.
How many times have you had a prospect completely sold up to the minute they ask about day care?
Do you recall how crappy it felt to lose a client because they didn’t have a baby sitter?
I can’t tell you how many prospects have slipped through my fingers for that very reason. I’m here to tell you that it doesn’t have to be that way.
I’ve figured out a way to get local day care centers to practically beg you to send your clients there allowing you to never have to deal with the “I have no-one to watch my kids” objection ever again.
Continue Reading Boot Camp Marketing Outta Da Box With Day Care- Guest Post
Posted by stevehochman on Friday, June 25th, 2010
Posted by stevehochman on Tuesday, June 22nd, 2010
Posted by stevehochman on Monday, June 21st, 2010
My BFF Bedros and 7-Figure Sam put on a Seven Figure Training studio” mastermind this weekend.
They covered the A-Z of fitness marketing, personal trainer marketing and creating systems to have your studio run on auto-pilot.
I had the fun and awesome honor of presenting my 3 part mindset secret to smashing through fears, getting things done and living the dream.
It all boils down to discipline, balls and dreams…
You don’t want to miss this.
http://www.stevehochman.com/video/discipline.flv
Continue Reading Discipline, Balls and Dreams
Posted by stevehochman on Thursday, June 17th, 2010
http://www.stevehochman.com/video/callclients.flv
So there you have it….
Two lessons from your friend Steve Hochman.
Lesson 1. Stop and take a moment to appreciate your success and how far you’ve come.
Continue Reading Client Retention Maximizer
Posted by stevehochman on Wednesday, June 16th, 2010
Ok, try not to laugh too hard at some of my pictures (Especially the one where I look like Zoolander)
So I wanted to share my fitness goal… NO, my fitness commitment with you.
It’s definitely time to get serious about leaning out and living super healthy…
So I’m COMMITTING to YOU (The greatest fitness professionals in the world) that over the next six weeks, I’m going to transform my body.
It’s so cool that I can feel held accountable by thousands of the most inspirational fitness professionals on the planet 
(As I’m typing this, my stomach is growling from eating way less than I’m used to)
But just like you know that if you do exactly what I say when it comes to fitness marketing you will be living the life of your dreams, I know that by sticking to a strict workout and diet program my body will be transformed after 6 weeks.
And just like when you’re building your fitness empire it’s really helpful 
to tell your close friends and mentors what you’re going to accomplish so they can hold you accountable, the same goes for getting back in shape.
So here I am letting you know
Oh, in case you’re wondering how I got out of shape…
Well it’s weird, as soon as I stopped training, and switch 100% to fitness marketing I started gaining weight.
I guess one of the reasons is because instead of burning hundreds of calories jumping around like a madman while I beat my clients into submission, I found myself in front of my computer all day.
Continue Reading My Personal Six Week Body Transformation
Posted by stevehochman on Tuesday, June 8th, 2010
I just got a text from one of my coaching clients, Greg Faunce.
As you can see from the text to your right, he used a new fitness advertising strategy to get 81 new clients in 1 day.
And do you know how much it cost him?
Nada – zip – zilch!
In fact, he got paid $1000 bucks up front.
Pretty cool huh?
I mean would you mind getting 81 new clients in one day?
Who wouldn’t love that?
http://www.stevehochman.com/video/pool.flv
So there you have it…
Continue Reading Fitness Advertising KaBoom!
Posted by stevehochman on Friday, June 4th, 2010
How many new clients do you think you would get if you had a video of tons of raving fans praising you like a frigging ROCK STAR?
How much would a video LIKE THAT help you DOMINATE your competition?
What kind of DEMAND would it create for your fitness program?
How much would a video like this on YOUR website help make you the “clear choice” compared to other fitness programs your prospects may be considering.
What if you had a video just like this (see below) on your sales site.
http://www.stevehochman.com/video/jorri.flv
To answer the question… A LOT!
So HOW do YOU make one of these killer fitness marketing videos?
Well I’m sure you know me well enough by now to know that I’m not gonna leave you hangin without giving you the step-by-step blueprint – That would be way uncool
So here’s what ya do…
Continue Reading How To make A Killer Fitness Marketing Video
Posted by stevehochman on Wednesday, June 2nd, 2010
