Does the “Punishment Boot Camp Marketing Method” really work?
Great question, and the answer is YES!
And the guy that turned me onto it was the great “7 Figure Sam” (Thanks Sam)
Here’s why…
People do EVERYTHING they do to feel MORE PLEASURE and LESS PAIN.
It’s true, even people who give to charities do it because it gives them PLEASURE.
That’s why guilt trips work a lot of the time, because the pain of feeling guilty is worse then the apin of fulfilling the request.
We’ve all been there, right?
So here’s a simple boot camp marketing experiment that I want you to do.
For the next 4 weeks, I want your to set weekly business goals.
It may be as simple as getting 2 new clients per week.
Once you set the weeky goal, set up a REWARD and a PUNISHMENT.
Here’s an example I used for my fitness studio while we were implementing my charity Drive Referral Marketing Method.
We needed to get 20 businesses on board with us in 2 weeks.
So we set out to get 10 businesses the first week, and the other 10 the second week.
Now, I HATE CARDIO…. HATE HATE HAAAAATE IT.
So the punishment for not getting 10 businesses would be 1 hour of the dreaded stair-mill (My palms are sweating just writing this 
The reward for getting 10 businesses on board the first week was going out to a nice dinner (simple)
to make a long story short… I worked way harder because I DID NOT want to do an hour on the stair-mill!
So here’s what I want you to “take away” from this post.
Commit to using the oldest motivation strategy in the book for your fitness marketing campaigns…
PLEASURE and PAIN.
Leave me a comment with WHAT YOU THINK of this AND what you are going to use as your reward and punishment.
This is AWESOME Steve! I really like how simple this is and how much it makes sense. I especially like the part about dinner and some cardio…A lot of times I psych myself out when it comes to business goals because I put too much weight on them. I’m definitely going to start doing this every week for my goals. Thanks!
Comment by Brandon Campbell — May 27, 2010 @ 2:22 pm
ha ha… you got a punishment???? let’s see and hear it!!! LOL… hey, i could use the same thing… so it could be any punishment???…probably eating a whole box of ice cream….LOL….
Comment by ben — May 27, 2010 @ 3:01 pm
Sam got me on this idea at the FBS. I’m with you, but I hate running more than anything, so 2 miles if I miss my goals and a sweet Kahuna Creations Longboard and Big Stick if I meet them
Comment by Nathan Cragg — May 27, 2010 @ 3:02 pm
Great post Steve, I also do this. Works really well. For my punishment I usually take away something I love like no car for the day or no t.v. or no bed room stuff with the lady… its a killer!!!
Comment by Grant — May 27, 2010 @ 3:23 pm
I like it, there’s nothing like negative motivation….accountability, and reward. My pleasure would be I get to go home to Vegas, my pain would be I have to continue to get up at 4am to teach the morning class…..okay gotta go!
Comment by Tony Battle — May 27, 2010 @ 3:36 pm
Nice post, accountability systems always get results. Can’t live without my sport, love it too much. Might have to get the wife to think up a punishment, I know she will think of something I hate.
Comment by Nick — May 27, 2010 @ 4:50 pm
Make yourself accountable! Works for everything..
Comment by Joseph Coyne — May 27, 2010 @ 5:32 pm
I like this!
Comment by Kenny — May 28, 2010 @ 3:12 pm
Steve-
You are amazing. The content you provide us is priceless. I am going to implement this TODAY! I appreciate all the massive client-getting info that you provide us.
Comment by Jake Thompson — May 28, 2010 @ 4:25 pm
Think I am going to use this for myself so I take more action
Personal Training Southend
Comment by John — May 28, 2010 @ 7:37 pm
LOL! I love the picture of the solier standing on his head. The idea’s great. Thinking about what my punishment/reward would be…
Comment by Michael — May 29, 2010 @ 11:48 pm
Great stuff Steve. Bring on the pain to get the pleasure and rewards.
Comment by Joel — June 1, 2010 @ 6:43 am