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11 Ways To Think Like A Boot Camp Dominator

Posted by stevehochman on Wednesday, April 14th, 2010

 

News Flash – You don’t have to be smart, have a degree or multiple certifications to have the dominant boot camps in your city.

And if I’m being completely honest (which good or bad I always am with ya) I was only officially certified for 1 of the 10 years that I was an active trainer.

Yet I still (Before I owned boot camps, or a personal training studio) made over a quarter million a year while making a positive difference in lives of over 700 clients.

Now I’m not saying don’t get certified, if I could go back I probably would have.

But the reason my business exploded and allowed me to live an amazing lifestyle while opening the doors to so many opportunities was because I consistently did these eleven simple things below.

1.  Raise your energy – I always raised my energy… Ya, I brought the “thunder” EVERY SINGLE TIME!  I really can’t stress that enough, but trust me, it works.  Act like you have a friggin film crew following you, or you are on a stage in front of thousands – And BRING THE ENERGY.

2.  Write down your goals – I clearly defined and wrote down my goals.  I did (And still) write them out as follows:

(a) What is my monthly income goal.
(b) What is my current monthly income.
(c)  How much more monthly income do I need to make to reach my goal.
Formula = Monthly Goal – Monthly Actual Income = Difference

Then I do this:
(a) What is the average monthly dollar amount per client
Formula = If I debited all my clients today, it would equal “A”
“A” (divided by) total # of clients = average monthly dollar amount per client

Then I figure out exactly how many more clients I need to reach my income goal.
Formula = Monthly Goal – Actual Monthly Income = Difference
Difference (Divided by) average monthly dollar amount per client = # of client I need to reach goal.

(Feel free to leave a comment with any questions you have about this :-)

But the point is if you pay attention to your numbers, your numbers will pay YOU!

3.  Use my 70% rule – Perfection is poison to an entrepreneur – Nothing will ever be 100% perfect.  10 things operating at 70% = 700%, while one thing at 100% is only 100%… Enough said.

4.  Plan your day out the night before – When I woke up, I’d “hit the ground running” with a plan.  You’ll get 50X’s more things done if you grab your list and start knocking it out as soon as you pop out of bed.

5.  Work “on” your business Vs. “in” your business - Know the difference – “in” your business is a for maintaining, like training clients, billing, and buying equipment, “on” your business is for growing like, getting human billboards, marketing and networking.

I spent 80 to 90 percent of my time “on” my business.

6.  Be committed - Do you “want” success or are you COMMITTED to it?  When you’re committed, you’ll do what ever it takes.  My coaching clients are committed to success.

7.  Take Action – I didn’t always have all the answers, but I took ACTION.  The universe loves action takers and literally clears a path for you straight to your goals when you do.

8.  Have a “Never Quit” policy – Success is inevitable without quitting.  So if you agree to never quit, you cannot fail.  Period.  So there is no “need” to pay attention to fear.

9.  Give! Give! Give! – I helped a ton of people.  You’ll get everything you want out of life if you can help enough other people get what they want.  Make sense?

10.  Put a gun to your head – Ask yourself, “what could I accomplish if someone had a gun to my head and had to… Or else!”

11.  Don’t wake up for clients under any circumstances – When my alarm would go off at 3:45am I would pop out of bed ready to get a few steps closer to achieving my life’s dream.  So get up in the morning to achieve your dream, otherwise you will get complaisant and in a routine.  Know your dream and wake up every morning for that.  You and your clients will benefit from it.

Be sure to leave a comment with your feedback and any questions – I read and reply to just about all of them :)

 



51 Comments »

  1. Great post steve, just what i needed! Gunna put a few of these into play today!

    Comment by Simon Lovell — April 14, 2010 @ 3:24 am

  2. Love these! Help others get what they want and you will get what u want– couldn’t be more true 

    Comment by Leanne Ellington — April 14, 2010 @ 3:39 am

  3. Awesome as always, I am driven to be the best, and you and your ideas and knowledge fuel my drive.

    Comment by jeremy — April 14, 2010 @ 4:17 am

  4. Hey Steve – fantastic and motivational stuff AGAIN. #8 rocks. See you at FBS soon!
    -Curtis

    Comment by Curtis Hoekstra — April 14, 2010 @ 4:18 am

  5. Hey Steve,

    This comment isn’t about this post in particular. But I just wanted to say thank you for your help. I’ve been applying your tips to my business and I’m proud to say that I’m opening my first bootcamp inside a gymnastic center.

    I didn’t go to the gymnastic center just asking how much would it cost for me to use their space. I went to them with the “giving hand” I gave them marketing tips that I got from you, and I promoted there business to all my personal clientele through emails and website promotions (http://mtfjourney.com/2010/04/07/the-perfect-workout-for-kids/).

    And they appreciated it so much that me gave me and my wife a space in their building for next to nothing.

    I’m rambling on, but I wanted you to know that I’m extremely grateful for all that you do. May God continue to bless you always.

    James

    Comment by James — April 14, 2010 @ 5:26 am

  6. Words to live by Steve

    Comment by JT — April 14, 2010 @ 5:43 am

  7. Gold. Mr H you also always bring the thunder in common sense and sound advice. Thanks again

    Comment by August K — April 14, 2010 @ 5:56 am

  8. P.S.
    Looking forward to next week at the FSB!!

    Comment by August K — April 14, 2010 @ 5:57 am

  9. A great reminder Steve! These simple but focused steps are what separates the regular personal trainer from the fitness professional. Thanks!

    Comment by Mike Bevard — April 14, 2010 @ 5:58 am

  10. It starts the day off good when there’s an inspiring email from Steve!
    Thanks buddy, your help has been great!

    Comment by mike z — April 14, 2010 @ 6:01 am

  11. Good morning motivation Steve! I always find setting my head straight first, with the positive things I need to think about, keeps me in that killer zone. Thanks for being the first postive thing I see before the world starts throwing those punches! You should do a “positive quote or idea for the day.” !

    Comment by David Wayne — April 14, 2010 @ 6:02 am

  12. Thanks Steve, your 11 things to be a boot camp dominator is helping me! this along with the reading (or listening)material that you suggested from your mentor is invaluable! I have all of it and now its making sense.

    Comment by Tony Battle — April 14, 2010 @ 6:24 am

  13. Great post Steve.

    I really like the gun to the head comment. So many times I need to be shaken and slapped in the face to move. We definitely do get stuck in comfort zones, but if we have the do or die mentality all the time, well then we get movin.

    Thanks for the motivation.
    Bob Garon

    Comment by Bob Garon — April 14, 2010 @ 6:30 am

  14. Brilliant – love it! Just need to make sure I implement it 100% of the time!

    Comment by Cori — April 14, 2010 @ 7:02 am

  15. Yeah bro!! This post is legittt!! and extremely helpful for someone wanting to hit that 6 figure mark.

    If anyone wants to be coached to earning 6 figures in no time flat- Mr. Steve Hochman is the man!!

    John

    Comment by John Thompson — April 14, 2010 @ 7:55 am

  16. Steve,
    Love every word, so true! You’re the ultimate cheerleader. I’d like to see the you in the outfit and pom poms at FBS.

    Comment by Shawna Kaminski — April 14, 2010 @ 8:04 am

  17. Thanks Shawna, I just might to that next time :)

    Comment by stevehochman — April 14, 2010 @ 8:49 am

  18. Hey John T. You’re CRUSHING IT bro!!

    Comment by stevehochman — April 14, 2010 @ 8:50 am

  19. Cori… LOL on the 100% time (breaking the 70% rule LOL :-)

    Comment by stevehochman — April 14, 2010 @ 8:51 am

  20. Hey Bob, we all need a good kick in the pants sometimes… I know I sure do

    Comment by stevehochman — April 14, 2010 @ 8:52 am

  21. Tony – Keep pushing man… Gotta workout mentally just as much as physically :)

    Comment by stevehochman — April 14, 2010 @ 8:53 am

  22. Thanks David, that would be pretty cool

    Comment by stevehochman — April 14, 2010 @ 8:54 am

  23. You’re very welcome Mike Z :)

    Comment by stevehochman — April 14, 2010 @ 8:54 am

  24. Mike B. Fo Sho bro!

    Comment by stevehochman — April 14, 2010 @ 8:55 am

  25. August – Can’t wait to meet ya at FBS next week!

    Comment by stevehochman — April 14, 2010 @ 8:56 am

  26. Rock on JT!

    Comment by stevehochman — April 14, 2010 @ 8:57 am

  27. Wow James… I’m so happy for you. Hearing that made my day… Rock on man!

    Comment by stevehochman — April 14, 2010 @ 8:58 am

  28. Curtis thanks man! FBS will be off the hook… Can’t wait to see ya :)

    Comment by stevehochman — April 14, 2010 @ 8:59 am

  29. Love it Jeremy – Rock on bro!

    Comment by stevehochman — April 14, 2010 @ 8:59 am

  30. Right on Leanne-stein-berger-man – Miss ya girl!

    Comment by stevehochman — April 14, 2010 @ 9:01 am

  31. Hey Simon, right on bro, we all need it, especially me :) )

    Comment by stevehochman — April 14, 2010 @ 9:01 am

  32. Your words are always so upbeat and encouraging thanks for always being a motivational rockstar!!!! See ya in a few weeks………….

    Comment by Rebecca Gold — April 14, 2010 @ 9:35 am

  33. Man your friggin awesome!!!!

    Comment by Aaron michell — April 14, 2010 @ 9:44 am

  34. Thanks Aaron, enjoy :)

    Comment by stevehochman — April 14, 2010 @ 11:28 am

  35. Rebecca, I can’t wait :)

    Comment by stevehochman — April 14, 2010 @ 11:28 am

  36. Steve bro you forgot number 12: Read this super amazing content rich and motivational blog!
    Keep up the fantastic work!

    Comment by Fred — April 14, 2010 @ 2:32 pm

  37. Awesome post, simple but straight to the point. Thanks dude

    Comment by Nick — April 14, 2010 @ 4:12 pm

  38. Thanks bro! Simple simple simple!

    Comment by stevehochman — April 14, 2010 @ 5:52 pm

  39. LOL Yes! Thanks for the reminder Fred :)

    Comment by stevehochman — April 14, 2010 @ 5:52 pm

  40. Steve,
    Thanks so much dude. I’ve found I need to get motivated and fuel the fire of the desire everyday. You always provide me with really good fuel. Thank you.
    p.s. that picture of the lion is super B.A.

    Comment by Andrew — April 15, 2010 @ 6:37 am

  41. You,re very welcome Andrew…

    Comment by stevehochman — April 15, 2010 @ 8:29 am

  42. I’ll definitely put 70% of this into action 70% of the time! :)

    Honestly though, I dig the “Give, give, give” comment. Much of life would be better if we all did more of that.

    Comment by Nick Horton — April 15, 2010 @ 8:29 am

  43. Nick – I agree 100% lol!

    Comment by stevehochman — April 15, 2010 @ 10:34 am

  44. Great article! What a reminder to keep your eyes on your goals and to work towards them.

    Comment by Michael Glatter — April 16, 2010 @ 2:24 pm

  45. Rock on Michael!!!

    Comment by stevehochman — April 16, 2010 @ 4:52 pm

  46. Bring the energy, love it

    Comment by Nick — April 17, 2010 @ 4:24 am

  47. Hey Nick, bring it bro!!

    Comment by stevehochman — April 17, 2010 @ 11:38 pm

  48. Sweet post Steve! I love it, Every single one of these points you made are perfect!

    Comment by Sako Yakinian — April 18, 2010 @ 11:05 pm

  49. Thanks Sako… Chris tells me you keep clients forever!

    Comment by stevehochman — April 21, 2010 @ 2:50 am

  50. These practical tips are effective, Steve. It motivates us to get up every morning with renewed focus and energy. More power to you.

    Rick Kaselj
    http://exercisesforinjuries.com/

    Comment by Rick Kaselj — April 24, 2010 @ 4:01 pm

  51. Thanks Rick… Right on bro, go kill it :)

    Comment by stevehochman — April 26, 2010 @ 2:06 am

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