Comments on: Autopsy Of A Done-For-You Fitness Marketing Mailer

By: Nolan

Nolan — Tue, 29 Dec 2009 20:24:33 +0000

Hey Steve, totally awesome post as always. Mate u have changed my whole drive for local domination n multiple boot camps. U da man. Thanks for all ur tips tools n training. I’m with Aussie Mick… Wen r we gonna c u, bedros n chris in oz I’ll def be first to u guys plus the other thousands… Thanks again,
Nolan from oz.

By: Tyron

Tyron — Sat, 12 Dec 2009 17:26:24 +0000

Awesome Steve, just awesome!

Thanks for sharing. Would you mind if we got a copy of it? If so, would you be able to add the doc file (or whatever format you created it in) to the blog?

Thanks again!

By: Bryan Chan

Bryan Chan — Sat, 12 Dec 2009 10:54:35 +0000

Yo Steve!
Awesome post, love to see what you have in stall

plus hows the Fitness pickup artist series going? cant wait to see it when its out!

BryanC

By: Aussie Mick

Aussie Mick — Sat, 12 Dec 2009 02:22:02 +0000

Steve, I love the fact that you and I have A.D.D and we both are insomniacs.

Great copy, great idea, great product.

Thanks again for your all your help and can’t wait for the Steve & Bedros tour of Australia in the new year.

Keep on truckin’!!

‘Aussie Mick’

By: Jonathan Lerner

Jonathan Lerner — Fri, 11 Dec 2009 21:11:31 +0000

Steve,
What did you use as your subject line to get the best open rate? Something along the lines of “A $300 gift for you” or “Rapid Fat loss and $300 for you”…?

Thanks

By: Jonathan Lerner

Jonathan Lerner — Fri, 11 Dec 2009 20:33:19 +0000

Great stuff. I love the $300 gift idea as it adds so much more value to the deal. And in turn whoever they give the gift cards to they could potentially receive a month and a half of bootcamp free ($300) if their friends sign up.

Nicely done Steve, it’s amazing how much a small tweak/addition to an ad will make such a huge difference. Hence why you always have to test, track and tweak constantly! Definitely be posting this today!

By: Steve Hochman

Steve Hochman — Fri, 11 Dec 2009 16:43:05 +0000

Hey Sarah… Great question.
I would make some really cool gift certs, put your signature on them, with lines for the person your mailing it to to fill out that says to: (blank) From (Blank)

it’s not plastic cards but should generate some more leads for ya!

Rock on!
S

By: Curtis

Curtis — Fri, 11 Dec 2009 16:26:57 +0000

You rock. ‘Nuff said.

By: AlbeRRRto

AlbeRRRto — Fri, 11 Dec 2009 16:07:03 +0000

Ok Steve,

Thanks for the Done-for-you marketing piece.

Where do I send the check?

By: Sara Hutniak

Sara Hutniak — Fri, 11 Dec 2009 13:48:51 +0000

Good morning Steve,
Thank you for sharing this template. I like the way it’s written – just like people would think it. And in this time where many have a “what’s in it for me?” mentality, it does bring all the barriers down.

What could I offer clients if I don’t have plastic gift cards? Sometimes things don’t work out as planned – I’m still waiting for my gift cards that I ordered almost a month ago. Should I opt for paper gift certs just so I have something to offer?

Thank again. You’re awesome.
-Sara