Fitness Boot Camp Marketing
For Six-Figure Boot Camp Income And A
"Do What I Want, When I Want" Lifestyle...

Autopsy Of A Done-For-You Fitness Marketing Mailer

Posted by stevehochman on Friday, December 11th, 2009

Autopsy of a fitness marketing mailer

http://www.stevehochman.com/video/screenflow.flv

I thought you’d like to see one of my fitness marketing pieces ripped apart…

Stay awesome!
Steve

10 Comments »

Good morning Steve,
Thank you for sharing this template. I like the way it’s written – just like people would think it. And in this time where many have a “what’s in it for me?” mentality, it does bring all the barriers down.

What could I offer clients if I don’t have plastic gift cards? Sometimes things don’t work out as planned – I’m still waiting for my gift cards that I ordered almost a month ago. Should I opt for paper gift certs just so I have something to offer?

Thank again. You’re awesome.
-Sara

Comment by Sara Hutniak — December 11, 2009 @ 6:48 am
Ok Steve,

Thanks for the Done-for-you marketing piece.

Where do I send the check?

Comment by AlbeRRRto — December 11, 2009 @ 9:07 am
You rock. ‘Nuff said.

Comment by Curtis — December 11, 2009 @ 9:26 am
Hey Sarah… Great question.
I would make some really cool gift certs, put your signature on them, with lines for the person your mailing it to to fill out that says to: (blank) From (Blank)

it’s not plastic cards but should generate some more leads for ya!

Rock on!
S

Comment by Steve Hochman — December 11, 2009 @ 9:43 am
Great stuff. I love the $300 gift idea as it adds so much more value to the deal. And in turn whoever they give the gift cards to they could potentially receive a month and a half of bootcamp free ($300) if their friends sign up.

Nicely done Steve, it’s amazing how much a small tweak/addition to an ad will make such a huge difference. Hence why you always have to test, track and tweak constantly! Definitely be posting this today!

Comment by Jonathan Lerner — December 11, 2009 @ 1:33 pm
Steve,
What did you use as your subject line to get the best open rate? Something along the lines of “A $300 gift for you” or “Rapid Fat loss and $300 for you”…?

Thanks

Comment by Jonathan Lerner — December 11, 2009 @ 2:11 pm
Steve, I love the fact that you and I have A.D.D and we both are insomniacs.

Great copy, great idea, great product.

Thanks again for your all your help and can’t wait for the Steve & Bedros tour of Australia in the new year.

Keep on truckin’!!

‘Aussie Mick’

Comment by Aussie Mick — December 11, 2009 @ 7:22 pm
Yo Steve!
Awesome post, love to see what you have in stall

plus hows the Fitness pickup artist series going? cant wait to see it when its out!

BryanC

Comment by Bryan Chan — December 12, 2009 @ 3:54 am
Awesome Steve, just awesome!

Thanks for sharing. Would you mind if we got a copy of it? If so, would you be able to add the doc file (or whatever format you created it in) to the blog?

Thanks again!

Comment by Tyron — December 12, 2009 @ 10:26 am
Hey Steve, totally awesome post as always. Mate u have changed my whole drive for local domination n multiple boot camps. U da man. Thanks for all ur tips tools n training. I’m with Aussie Mick… Wen r we gonna c u, bedros n chris in oz I’ll def be first to u guys plus the other thousands… Thanks again,
Nolan from oz.

Comment by Nolan — December 29, 2009 @ 1:24 pm