Autopsy Of A Done-For-You Fitness Marketing Mailer

Posted by stevehochman on Fri. Dec. 11th, 2009

10 comments

Autopsy of a fitness marketing mailer

http://www.stevehochman.com/video/screenflow.flv

picture-252

I thought you’d like to see one of my fitness marketing pieces ripped apart…

Stay awesome!
Steve

This entry was posted on December 11, 2009 at 2:26 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Blog, Lifestyle and Self Improvement by stevehochman | 10 Comments

10 Comments "Autopsy Of A Done-For-You Fitness Marketing Mailer"

  • Sara Hutniak says:
    December 11, 2009 at 6:48 am

    Good morning Steve,
    Thank you for sharing this template. I like the way it’s written – just like people would think it. And in this time where many have a “what’s in it for me?” mentality, it does bring all the barriers down.

    What could I offer clients if I don’t have plastic gift cards? Sometimes things don’t work out as planned – I’m still waiting for my gift cards that I ordered almost a month ago. Should I opt for paper gift certs just so I have something to offer?

    Thank again. You’re awesome.
    -Sara

  • AlbeRRRto says:
    December 11, 2009 at 9:07 am

    Ok Steve,

    Thanks for the Done-for-you marketing piece.

    Where do I send the check?

  • Curtis says:
    December 11, 2009 at 9:26 am

    You rock. ‘Nuff said.

  • Steve Hochman says:
    December 11, 2009 at 9:43 am

    Hey Sarah… Great question.
    I would make some really cool gift certs, put your signature on them, with lines for the person your mailing it to to fill out that says to: (blank) From (Blank)

    it’s not plastic cards but should generate some more leads for ya!

    Rock on!
    S

  • Jonathan Lerner says:
    December 11, 2009 at 1:33 pm

    Great stuff. I love the $300 gift idea as it adds so much more value to the deal. And in turn whoever they give the gift cards to they could potentially receive a month and a half of bootcamp free ($300) if their friends sign up.

    Nicely done Steve, it’s amazing how much a small tweak/addition to an ad will make such a huge difference. Hence why you always have to test, track and tweak constantly! Definitely be posting this today!

  • Jonathan Lerner says:
    December 11, 2009 at 2:11 pm

    Steve,
    What did you use as your subject line to get the best open rate? Something along the lines of “A $300 gift for you” or “Rapid Fat loss and $300 for you”…?

    Thanks

  • Aussie Mick says:
    December 11, 2009 at 7:22 pm

    Steve, I love the fact that you and I have A.D.D and we both are insomniacs.

    Great copy, great idea, great product.

    Thanks again for your all your help and can’t wait for the Steve & Bedros tour of Australia in the new year.

    Keep on truckin’!!

    ‘Aussie Mick’

  • Bryan Chan says:
    December 12, 2009 at 3:54 am

    Yo Steve!
    Awesome post, love to see what you have in stall

    plus hows the Fitness pickup artist series going? cant wait to see it when its out!

    BryanC

  • Tyron says:
    December 12, 2009 at 10:26 am

    Awesome Steve, just awesome!

    Thanks for sharing. Would you mind if we got a copy of it? If so, would you be able to add the doc file (or whatever format you created it in) to the blog?

    Thanks again!

  • Nolan says:
    December 29, 2009 at 1:24 pm

    Hey Steve, totally awesome post as always. Mate u have changed my whole drive for local domination n multiple boot camps. U da man. Thanks for all ur tips tools n training. I’m with Aussie Mick… Wen r we gonna c u, bedros n chris in oz I’ll def be first to u guys plus the other thousands… Thanks again,
    Nolan from oz.

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