Posted by stevehochman on Thursday, December 31st, 2009
Fitness Marketing Mindset Series #1
(The Big Secret to Setting Goals)
http://www.stevehochman.com/video/mindset1.flv
All the fitness marketing tips and secrets in the world simply will not work, if you don’t have the right MINDSET.
Your brain is SO powerful and will “automatically” do so many things to give you what you “want” out of life…
But…
You must give your brain specifics…
It only works on specifics. (that’s when the magic happens)
For example, Let’s take (Trainer A) “I want to make more money”
Compared to…
Continue Reading Fitness Marketing Mindset Series #1
Posted by stevehochman on Monday, December 28th, 2009
Heeeeeey Steve here and I hope you had a AMAZING Christmas!!
Lot’s of food, family and friends 
Today I have a guest post from an ultra-talented graphic designer who actually “gets” how to make a sale.
Here name is Lou Levit from Unexpected Ways LLC and she also happens to be the girlfriend and business partner of my evil copy writing little bro David Tendrich
So with out further ado… Here’s Lou!
Hi everyone, it’s Lou from Unexpected Ways LLC,
I’ve noticed that a lot of people really undermine the importance of good graphic design and what it can do for their business. In this blog post, I hope to show you a new way to look at design, so if you don’t already, you can see how and why it can revolutionize your business more than you’ve ever imagined.
A while ago I was listening to this marketing presentation and towards the end the guy said: “…and then you give it to your graphics guy to throw in some cool graphics in and you’re good to go.”
That inspired me to write this post.
Let me explain:
Graphics guy ≠ cool graphics
Graphic designer = creative person + sales person + marketing person + psychologist
Design combines images, words, fonts, colors, etc. to show the core of who you are – it gives people a gut feeling about your business and guides them to trust and hire you. That way you can attract only the exact kind of people you want to work with, become more successful, and have more time for the things in life that make you truly happy.
Continue Reading How graphic design can completely revolutionize your fitness Marketing
Posted by stevehochman on Tuesday, December 22nd, 2009
I’m going to pass on to you my simple success C.O.D.E. that will cause you to get massive amounts of stuff done so that you can enjoy an amazing lifestyle.
I call it the Success C.O.D.E, and it will change your life.
C.O.D.E is an acronym for:
*Clarity
*Organization
*Dedication
*Elevation
Here’s how it works…
“C” Create total CLARITY in your life by knowing exactly what your dream is.
For example, instead of saying I want more money, say I want to earn $8333.33 a month so I can make $100K per year.
An important part of clarity is defining WHY you want what you want, so you can move forward with a meaningful purpose.
**********
“O” Organize yourself by creating a specific system to follow every day for achieving your dream.
For example, I end each day by writing down my “to-do” list for the next day, so that I wake up ultra productive.
Continue Reading The Success C.O.D.E.
Posted by stevehochman on Saturday, December 19th, 2009
Maybe you can help answer the question above…
Ya see this guy named “Jake” claiming to be a personal trainer left a pretty nasty message for Adam regarding the video he did on the last post while walking through a freezing snow storm.
The post was called “Speak It Into Existence” and it was super inspirational.
Here is the comment that “Jake” left.
Cool video but kind of sad. Aren’t you a FBBC franchisee? Aren’t you supposed to be making six figures by now? You were one of the original people to sign up. That would be almost 8 months ago.
Maybe the next time FBBC is released your testimonial shouldnt say how awesome the program is, but how you dont even have a car and you walk 30 minutes in freezing cold. Not busting on you as much as the promises of FBBC that might not deliver.
Speak the truth.
Jake – CPT
http://www.stevehochman.com/video/guestpost2.flv
Be sure to leave “Jake” a message with your thoughts below.
Rock on!
Steve
Posted by stevehochman on Monday, December 14th, 2009
http://www.stevehochman.com/video/guestpost.flv
I can’t thank Adam enough for making this video and sharing both his experience and amazing mindset secrets.
Don’t know about you, but I froze my butt off just watching that video.
We can all learn HUGE lessons from keeping things in perspective and using mindset secrets like Adam.
Adam Owns Fit Body Boot Camp in Toronto Canada and he is living proof that if you have a dream, and take massive action everyday, you will be unstoppable.
Be sure to leave Adam a comment about how his video inspired you!
You may also like:
How to be fearless
How to never have a bad day
Posted by stevehochman on Friday, December 11th, 2009
Posted by stevehochman on Thursday, December 10th, 2009
The true meaning of wealth is not measured by what you have, but by what you can give.
And if your a regular on SH.com, then you’re getting tons of great tips, strategies and tactics for MAKING the cash-o-la… And lot’s of it.
And with money comes power, and with power comes the ability to help MASSIVE amounts of people in need.
For example, Bedros and I are using Fit Body Boot Camp to launch a nation wide charity to feed starving families called “Burn The Fat, Feed The Hungry”
Steve Hochman Inc. is working with abused and abandoned kids that have been pretty much lost and forgotten.
And my personal training studio, is giving free Saturday workouts if you bring a can of food or a toy that we will donate to a local shelter.
But you can give everyday… and it doesn’t have to be much… for example:
Continue Reading Wealth Is Measured By What You Can Give
Posted by stevehochman on Tuesday, December 8th, 2009
Here are two killer fitness marketing strategies to do around the holiday season (as in right now)
I go way into depth with Fit Body Boot Camp Members, but you can put these into action right away.
Ya see, most fitness professionals wait until the first of the year, and then offer a new years “special” promo.
So here’s how to get jump start on the fitness marketing frenzy.
Offer a 21 day rapid fat loss challenge for just $97 bucks.
Here’s why this is so cool:
1. At $97 bucks, there is a very low cost barrier to entry.
2. At just 21 days, it requires very little commitment.
3. And most importantly, if you start it now, it will carry on THROUGH January 1st… Neutralizing your competition.
I also recommend that ya do an up-sell where you offer an additional 7 days for free, making it a 28 day program, if they agree to sign up and continue on your monthly program after the 28 days is up.
The other tip is to handout $100 plastic gift cards to your clients to use as holiday gifts for their friends.
Explain to your clients that you want to help them save mucho holiday shopping de nero’ by giving away your gift cards as presents.
That’s an awesome way to get a TON of new referrals.
But WAAAY more important than fitness marketing, remember to love your family, because that’s by far what really matters most!
Ok, have an AMAZING day!!
Steve 
)
Posted by stevehochman on Saturday, December 5th, 2009
This type of fitness marketing takes BALLS… Big balls!
http://www.stevehochman.com/video/video14.flv
It really is all about getting outta your comfort zone.
The more ya do it, the easier everthing becomes.
I hope you enjoyed the video, it really inspired me.
Be sure ya leave a comment for Mike telling him what you think.
