Comments on: Fitness Marketing Hero's http://www.stevehochman.com/2009/10/28/fitness-marketing-heros/ Boot Camp Marketing Tactics and Strategies For Boot Camp Instructors Personal Trainers, And Fitness Entrepreneurs Tue, 07 Feb 2012 04:11:18 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Bedros Keuilian http://www.stevehochman.com/2009/10/28/fitness-marketing-heros/comment-page-1/#comment-1968 Bedros Keuilian Sat, 31 Oct 2009 03:47:29 +0000 http://www.stevehochman.com/?p=2545#comment-1968 dude, awesome post! Thanks for not posting that "other" picture I sent you..lol B dude, awesome post! Thanks for not posting that “other” picture I sent you..lol

B

]]> By: Scott Williams http://www.stevehochman.com/2009/10/28/fitness-marketing-heros/comment-page-1/#comment-1967 Scott Williams Fri, 30 Oct 2009 10:26:04 +0000 http://www.stevehochman.com/?p=2545#comment-1967 Hey Steve, Great post mate. I actually can't believe you were that nice with the photos, after spending the day a Magic Kingdom with the McCombs faamily, you have been real polite with the photos cause I saw some families much bigger than those shown... Now I have to say I live in Australia and we have just taken over the world as the fattest country in the WORLD.... ( gotta be happy with that). We really have to spread the word and get to work on the parents to change our cultures that we are creating. Now after spending the last few days with you & the other great marketers, you said to find a niche market and focus on it... Mine is going to be kids ( and their parents). I have a program that I use very successfully at around 15 schools each week here in Canberra ( never thought I could do much else with it), and I am going to put it out there to everyone so that I become accountable for this ( learnt that at the Fitness Summit), and I am going to lauch my Mini Commandoes Program that will be available to all Personal Trainers around the world. With this will also be an E- Book the parents can download that is for them to read and learn. I anticiapte to have this ready to launch by Feb 2010... So keep me accountable everybody and start chasing me up in January to see that I am on track. You can email me from http://www.succeed.com.au Scottie from Down Under Hey Steve,

Great post mate. I actually can’t believe you were that nice with the photos, after spending the day a Magic Kingdom with the McCombs faamily, you have been real polite with the photos cause I saw some families much bigger than those shown…

Now I have to say I live in Australia and we have just taken over the world as the fattest country in the WORLD…. ( gotta be happy with that).

We really have to spread the word and get to work on the parents to change our cultures that we are creating.

Now after spending the last few days with you & the other great marketers, you said to find a niche market and focus on it…

Mine is going to be kids ( and their parents).

I have a program that I use very successfully at around 15 schools each week here in Canberra ( never thought I could do much else with it), and I am going to put it out there to everyone so that I become accountable for this ( learnt that at the Fitness Summit), and I am going to lauch my Mini Commandoes Program that will be available to all Personal Trainers around the world.

With this will also be an E- Book the parents can download that is for them to read and learn. I anticiapte to have this ready to launch by Feb 2010…

So keep me accountable everybody and start chasing me up in January to see that I am on track.

You can email me from http://www.succeed.com.au

Scottie from Down Under

]]> By: Roland Burks http://www.stevehochman.com/2009/10/28/fitness-marketing-heros/comment-page-1/#comment-1966 Roland Burks Thu, 29 Oct 2009 23:42:21 +0000 http://www.stevehochman.com/?p=2545#comment-1966 Steve!! Whats good, its was good meeting u and hanging out at the Summit! But u are right this is some sad shit to look at. It makes no sense. Its not fair to the kid(s). The sad part is growing up the kid is only gonna know fast food, donuts, pizza, no activity to name a few. I mean sometimes I look up and I just shake my heads and say that person wont change until its too late. Until they get a true wake up call. I mean hell, everytime u try to address to people to get in shape, get healthy stay active they get a f'ing attitude like u telling them something thats bad! That shit is funny! So really at the end of the day all we can do its take care of home cause some folks WILL NEVER learn. [And that's just the truth] Steve!! Whats good, its was good meeting u and hanging out at the Summit! But u are right this is some sad shit to look at. It makes no sense. Its not fair to the kid(s).

The sad part is growing up the kid is only gonna know fast food, donuts, pizza, no activity to name a few.

I mean sometimes I look up and I just shake my heads and say that person wont change until its too late. Until they get a true wake up call.

I mean hell, everytime u try to address to people to get in shape, get healthy stay active they get a f’ing attitude like u telling them something thats bad! That shit is funny! So really at the end of the day all we can do its take care of home cause some folks WILL NEVER learn. [And that's just the truth]

]]> By: Laz Banger http://www.stevehochman.com/2009/10/28/fitness-marketing-heros/comment-page-1/#comment-1965 Laz Banger Thu, 29 Oct 2009 20:17:29 +0000 http://www.stevehochman.com/?p=2545#comment-1965 Hey Steve, Thanks for the kick in the arse/ motivation to get out there and market to as many people as i can today. Alot of people in my neighborhood look like these people and i'm gonna get their arses out and moving as if the lives depended on it which it does along with their kids. Keep Rockin man Laz Hey Steve,

Thanks for the kick in the arse/ motivation to get out there and market to as many people as i can today. Alot of people in my neighborhood look like these people and i’m gonna get their arses out and moving as if the lives depended on it which it does along with their kids.

Keep Rockin man

Laz

]]> By: Sandi Buchanan http://www.stevehochman.com/2009/10/28/fitness-marketing-heros/comment-page-1/#comment-1964 Sandi Buchanan Thu, 29 Oct 2009 19:14:45 +0000 http://www.stevehochman.com/?p=2545#comment-1964 Wow! Very Profound and unfortunately...TRUE! I have been wondering how to help leave a legacy for our children...help to shape the next generation for the better... I thought about going back into children's ministry...so why not help children to stay fit and healthy? That helps them spiritually, emotionally, physically and financially. WOW When you mentioned CHILD ABUSE!! That really rang a bell. Frustratingly TRUE, when we do not teach the children...train them in the way that they should go...the way that is healthiest to live...that is in fact Child Abuse. I am sorry to say that photos say a thousand words. I didn't like what the photos showed, but it is a hard reality. Gotta re-teach the American's how to live~ Thank you for the inspiration to keep on keeping on~ Blessings and Health to You! Sandi Buchanan Wow! Very Profound and unfortunately…TRUE!

I have been wondering how to help leave a legacy for our children…help to shape the next generation for the better… I thought about going back into children’s ministry…so why not help children to stay fit and healthy? That helps them spiritually, emotionally, physically and financially. WOW When you mentioned CHILD ABUSE!! That really rang a bell. Frustratingly TRUE, when we do not teach the children…train them in the way that they should go…the way that is healthiest to live…that is in fact Child Abuse. I am sorry to say that photos say a thousand words. I didn’t like what the photos showed, but it is a hard reality.

Gotta re-teach the American’s how to live~

Thank you for the inspiration to keep on keeping on~

Blessings and Health to You!
Sandi Buchanan

]]> By: ben http://www.stevehochman.com/2009/10/28/fitness-marketing-heros/comment-page-1/#comment-1963 ben Thu, 29 Oct 2009 17:58:41 +0000 http://www.stevehochman.com/?p=2545#comment-1963 Steve... I am fron the deep south too. I knew you were going to write something like this. In the state of AL- we are the fattest state in the U.S. Yes, we need to do something like this.... why not develop a KIDS camp and get their body to kick in and help them to love the exercises and improve their health too. Yes, most parents I see are obese and/or morbidly obese. I konw from a child's heart- they are embarrassed to have a fat parents or single parent. It is VERY SAD to see this. There is way to reach out. Thanks for the post Steve. Steve…
I am fron the deep south too. I knew you were going to write something like this. In the state of AL- we are the
fattest state in the U.S. Yes, we need to do something like this…. why not develop a KIDS camp and get their body
to kick in and help them to love the exercises and improve their health too. Yes, most parents I see are
obese and/or morbidly obese. I konw from a child’s heart- they are embarrassed to have a fat parents or single parent.
It is VERY SAD to see this. There is way to reach out. Thanks for the post Steve.

]]> By: travis http://www.stevehochman.com/2009/10/28/fitness-marketing-heros/comment-page-1/#comment-1962 travis Thu, 29 Oct 2009 13:34:47 +0000 http://www.stevehochman.com/?p=2545#comment-1962 steve, great post! i think for some fit pro's (if you can call them that) they need to be reminded why they are in this business in the 1st place! To change people's lives! Something that really ticked me off just yesterday was some dude called me asking about my boot camp - he wanted to start his own in his town b/c he noticed "the craze" and figured he could just make some quick money. I asked him why he wanted to do it. He has NO past experience training, no desire to train other people but him self, and on top of that no real CARE for the people that will be in his boot camps. He's just trying to make $. He could sense I didn't like his answers so he quickly ended the call. Please, if your a fit pro - the money will come - as long as you CARE for your clients. Spread your passion for changing people's lives! Sorry for the long response! Keep killin' it Steve! steve,

great post! i think for some fit pro’s (if you can call them that) they need to be reminded why they are in this business in the 1st place! To change people’s lives!

Something that really ticked me off just yesterday was some dude called me asking about my boot camp – he wanted to start his own in his town b/c he noticed “the craze” and figured he could just make some quick money. I asked him why he wanted to do it. He has NO past experience training, no desire to train other people but him self, and on top of that no real CARE for the people that will be in his boot camps. He’s just trying to make $.

He could sense I didn’t like his answers so he quickly ended the call.

Please, if your a fit pro – the money will come – as long as you CARE for your clients. Spread your passion for changing people’s lives!

Sorry for the long response!

Keep killin’ it Steve!

]]> By: Curtis http://www.stevehochman.com/2009/10/28/fitness-marketing-heros/comment-page-1/#comment-1961 Curtis Thu, 29 Oct 2009 11:14:43 +0000 http://www.stevehochman.com/?p=2545#comment-1961 Hey Steve - thanks for the awesome post - absolutely 10000% true. I get so angry, as I witness this EXACT bullsh*t going on everyday. What part of this isn't actual CHILD ABUSE? Seriously...I am not kidding - you are abusing their bodies in almost unimaginable ways, so how is this different than what is commonly known as 'child abuse'? If someone has that answer, please let me know - enlighten me! Again, Steve - thanks for the fantastic post! -Curtis Hey Steve – thanks for the awesome post – absolutely 10000% true. I get so angry, as I witness this EXACT bullsh*t going on everyday. What part of this isn’t actual CHILD ABUSE? Seriously…I am not kidding – you are abusing their bodies in almost unimaginable ways, so how is this different than what is commonly known as ‘child abuse’?

If someone has that answer, please let me know – enlighten me!

Again, Steve – thanks for the fantastic post!

-Curtis

]]> By: Servando D. http://www.stevehochman.com/2009/10/28/fitness-marketing-heros/comment-page-1/#comment-1960 Servando D. Thu, 29 Oct 2009 05:36:27 +0000 http://www.stevehochman.com/?p=2545#comment-1960 As hard as it might seem trying to understand those parents is my first step. I know by a fact that some do know they are making bad decisions and their kids will suffer from horrible habits. The question is WHY they keep on doing it. We can't do anything to those parents that don't see the problem but those that do, we are already helping. With all the stuff you are teaching us we are making them impossible not to exercise. We go to their jobs, stylist, restaurants, schools. Steve you are showing us how to reach more parents and charge their lives! Thanks........ As hard as it might seem trying to understand those parents is my first step. I know by a fact that some do know they are making bad decisions and their kids will suffer from horrible habits.
The question is WHY they keep on doing it. We can’t do anything to those parents that don’t see the problem but those that do, we are already helping.
With all the stuff you are teaching us we are making them impossible not to exercise. We go to their jobs, stylist, restaurants, schools.
Steve you are showing us how to reach more parents and charge their lives!
Thanks……..

]]> By: RHEA MORALES http://www.stevehochman.com/2009/10/28/fitness-marketing-heros/comment-page-1/#comment-1959 RHEA MORALES Thu, 29 Oct 2009 04:49:49 +0000 http://www.stevehochman.com/?p=2545#comment-1959 I have thought about this problem a lot especially when my son started school and I found out that the PTA kept the school alive by selling junk food after school. I also found out that whenever a child has a birthday, parents bring in cupcakes and junk food and feed it to all of the children in the class. Whenever there is a holiday, parents volunteer to make goodies and throw parties. My son, who suffers from food allergies, had a very healthy diet but succumbed to sugar addiction after starting school. So the problem is not just parents feeding their children junk food, it is parents feeding junk food to other parent's children. This year, my son's teacher decided to tell parents who want to throw cupcake parties to bring in non-food treats for the five children with allergies or sensitivities. This is great news for my son but, unfortunately, the other children will be spoiled with candy. Candy is cheap and parents and teachers prefer to use it. Of course, we learned that rewarding children with food leads to eating disorders. Looks like the elementary school teachers never got that memo from the fitness community. I've put my two cents in to the school. My son is in a new magnet school but the rules don't seem to have changed. I try to plant seeds here and there. I am very upfront with my clients about what they should and shouldn't be eating. I reach a few hundreds of people a week in my fitness classes and put in my subliminal messages about nutrition. I've also worked at they YMCAs and have put my two cents in with the children there. I agree that what we do is about saving lives. A person is nothing without his health and we teach people to be responsible for themselves. We are healers and role models. I have seen fitness professionals work miracles. How can you help? I guess you could start a campaign to stop the cupcake parties or to ban junk food at schools, not just from the cafeteria but from the PTA as well. I have thought about this problem a lot especially when my son started school and I found out that the PTA kept the school alive by selling junk food after school. I also found out that whenever a child has a birthday, parents bring in cupcakes and junk food and feed it to all of the children in the class. Whenever there is a holiday, parents volunteer to make goodies and throw parties. My son, who suffers from food allergies, had a very healthy diet but succumbed to sugar addiction after starting school. So the problem is not just parents feeding their children junk food, it is parents feeding junk food to other parent’s children.

This year, my son’s teacher decided to tell parents who want to throw cupcake parties to bring in non-food treats for the five children with allergies or sensitivities. This is great news for my son but, unfortunately, the other children will be spoiled with candy. Candy is cheap and parents and teachers prefer to use it. Of course, we learned that rewarding children with food leads to eating disorders. Looks like the elementary school teachers never got that memo from the fitness community. I’ve put my two cents in to the school. My son is in a new magnet school but the rules don’t seem to have changed.

I try to plant seeds here and there. I am very upfront with my clients about what they should and shouldn’t be eating. I reach a few hundreds of people a week in my fitness classes and put in my subliminal messages about nutrition. I’ve also worked at they YMCAs and have put my two cents in with the children there. I agree that what we do is about saving lives. A person is nothing without his health and we teach people to be responsible for themselves. We are healers and role models. I have seen fitness professionals work miracles.

How can you help? I guess you could start a campaign to stop the cupcake parties or to ban junk food at schools, not just from the cafeteria but from the PTA as well.

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