I’ve been testing some boot camp marketing strategies in our “test kitchen”, and I discovered a KILLER way to quickly boost your boot camp memberships.
And like 90% of my outta-the-box boot camp marketing tips, it’s SIMPLE and doesn’t cost a dame dimn!
So here it is…
I call it the 21 Day Rapid Fat Loss Program.
And I’m gonna show ya 3 ways you can use it to get a whole bunch of new boot camp members.
But first, here’s how it works.
The program – It’s a 21 day boot camp, where the member can come unlimeted times. This program can be run at the same time as your “regular” program.
In other words, you can mix the “21 day rapid fat loss” members with your current “regular” members.
You will also provide a 21 day accelerated results eating program.
The cost – $97 buck-a-roos
The up-sell - When the 21 day rapid fat loss client comes in on the first day you say this…
“Let’s go a head and upgrade you to an additional 7 days for free, making it a “28″ Day Rapid fat Loss program for the same price of $97. But I would like you to sign up for my “regular” month-to-month (auto debit) program.
If after the 28 days, you want to stay on board, then do nothing and we’ll start automatically debiting you at our regular price…
If for ANY reason you want to cancel, just let me know within the first 28 days and their will be no hard feelings
Fair enough?
(So you just took a $97 dollar prospect, and converted them to a regular paying client on auto-debit.)
…Ok, now here are three ways to get your 21 Day Rapid Fat Loss clients.
#1. Get your past clients back on board!
That’s right. Start with sending an email series to your past clients.
The first email should tell them to stay tuned for your SUPER SPECIAL deal.
Then second email should “let the cat outta the bag” about your 21 day fat loss program, and how there are only 21 spots.
Explain the program and the cost, then tell them exactly what to do to “secure” their spot.
The third email let’s them know there are only about 11 spots left so hurry.
The forth email let’s them know there are only about 7 spots left so hurry.
The fifth email let’s them know there are only about 3 spots left so hurry.
The sixth email let’s them know there are only 1 spots left so hurry.
I also recommend that you face book the same message as the emails.
AND call all of your past clients and personally tell them about your new special program.
#2. Get 21 Day Fat Loss clients from craigslist.com!
Peeps on CL loooove a killer deal.
The 21 Day Fat Loss program is perfect cuz it’s affordable and requires very little commitment.
So if you put a compelling subject line in your CL ad like “Tone up with 21 day rapid fat loss boot camp for $97″ you should pull some pretty sweet numbers.
Remember, CL goes up and down so POST EVERY DAY in these categories (General, activities, lessons, beauty, groups and classes)’
#3. Mine For Diamonds In Your Own Backyard!
If your following the Fit Body Boot Camp business model then you know the BEST place to run your boot camps are out of Cheer leading and gymnastic centers (also karate studios and dance studios).
Well at night, there are TONS of moms just sitting there waiting for their kids.
Here’s the coolest way to get them signed up.
Tell them you are doing a 2 minute fitness questionnaire and would it be OK to ask them a couple of questions.
(Tip) load your questionnaire with questions that will “expose” and “push” their hot buttons.
For example…
Are you the weight you want to be?
What is your biggest obsticle that stands in your way?
How much weight do you want to lose?
How would you feel if you lost that weight?
Do you have a pair of skinny jeans that do not fit anymore?
What part of your body are you the most frustrated with?
What is your #1 fitness goal?
What are you currently doing to make sure you reach your most important fitness goal?
Have you ever done a fitness boot camp?
Would you like to try our 21 day rapid fatloss boot camp for $97
When they come in for their first day of the rapid fat loss boot camp, use the up-sell method above to convert them to a regular auto-debit membership.
If you got a TON of VALUE from this post, then be sure to check out 31 Boot Camp Marketing Tips
Oh, and be sure to leave your comments… Cuz I read EVERY SINGLE one of them 
Steve, awesome dude..this one is real good for the initially cheap and hesitant
Did you know that Steve’s chill sneakers are becoming kinda like his signature and he doesn’t even know it
Michael Jackson had the glove and Steve…the kicks! You’re the best bud!
Comment by Mitchell Lee — October 2, 2009 @ 6:05 pm
Hochman,
Golden buddy…golden as always.
Many thanks for the great (and practical) ideas!!!
Josh
Comment by Josh — October 2, 2009 @ 6:24 pm
Dude,
This is killer! I’m getting started on it right now! It’s a win-win situation for clients and boot camp owners.
Comment by Bryan Ortiz — October 2, 2009 @ 6:59 pm
Great post Steve! You have amazing tips..thank you!
Comment by Steve Auxier — October 2, 2009 @ 7:04 pm
Great program! Thanks for your help. Moving on it already.
Comment by Bryan Daskam — October 2, 2009 @ 7:17 pm
Thanks for the tip. Quick question: How do you handle clients who can’t commit to all the camp days yet they are still being auto debited? Thanks again
Comment by Larry — October 2, 2009 @ 8:31 pm
Thanks again Steve for all the great value you give us for free. And your energy is infectious.
Bryce Jackson
Comment by Bryce Jackson — October 2, 2009 @ 8:41 pm
Larry,
I let them know that if they tell me at least a week ahead of time (so they’re not just making an excuse) I’ll adjust their next auto debit…
I’m pretty easy going and am in for the “long term” relationship
Rock on!
S
Comment by Steve Hochman — October 2, 2009 @ 9:30 pm
You Rock bro!:)
Killer marketing tip…and as you said could be applied right away and doesn`t coast a dime!
Thank you you Steve!
Comment by Hakan — October 2, 2009 @ 10:24 pm
Man, those are some great ideas. Gonna hit that hard!
Comment by Eric — October 3, 2009 @ 11:39 am
hey steve love your site and thank you for such great content you are such an inspiration and your work has really helped alot of people quit punching the clock and realize that they can control how much they make and how happy they can be. i just wanted to say from all of us THANK YOU !!! i wanted to make sure you probably hear all thr time but praise is something you cant get enough of. anyway that being said im a personal trainer in new orleans and i do one on one personal training slow burn 30 minute sessions once or twice a week . i would like to get more clients tried a number of things flyers, cards, cl all roads lead to nowhere . also i am indeoendent and dont own the gym so what would be your suggestions on how to market to this particular niche ? i dont mind hard work but i would prefer to work smart and and maximize my time and have clients come to me instead of me chasing dead end prospects . also i am composing a form for new clients asking goals , current routine, eating habits, etc if you could give me some hot button questions that should definitely be on there im all ears. thank you so much steve keep rockin the house and have em shakin in there boots!! christian beavers CPT new orleans.
Comment by christian beavers — October 3, 2009 @ 1:43 pm
Great stuff. Thanks Steve
Comment by Larry — October 3, 2009 @ 7:36 pm
Awesome idea Steve!
I’m currently at a gymnastics studio running just early morning camps. Would you recommend I show up there in the evening a couple times a month and hand out the questionnaire to the moms? Also, do you have any recommendations for what to use for auto debit?
Thanks for everything you do!
Mike
Comment by Mike Bevard — October 3, 2009 @ 10:13 pm
Hey Mike… I would make a habbit of “mining” your facilitvat night several times a week….
For auto debit you can use ASF International or 1shoppingcart.com
Rock on dude
steve
Comment by Steve Hochman — October 4, 2009 @ 12:23 am
Hey bro,
I think you have mastered the art of low to no budget fitness marketing. You’re a genius.
Dave
Comment by David Tendrich — October 4, 2009 @ 12:41 am
Hi Steve,
Wow, great info. I am going to use this with my new bootcamp I’m opening!
Comment by Joyce Moore — October 5, 2009 @ 4:50 am
Thanks Steve!
Comment by Mike Bevard — October 5, 2009 @ 5:35 am
Great Idea, Steve!
Comment by Luke Wold — October 5, 2009 @ 11:01 am
Thanks for taking the time to write the post Steve some really great info here!
Comment by Body2Shape — October 6, 2009 @ 5:20 am
Does anyone know the scope of practice as far as nutrition goes.I would love to give my clients food plans. Right, now I just pretty much teach them how to eat.
Comment by Bobby Collins — October 8, 2009 @ 3:50 pm
Awesome post thanks Steve. I will hold onto that one till the new year now.
Bobby I would set up a generic male & female eating plans with various options for each meal time that can be sent out to all clients. Unless you are a qualified nutritionist, when you set it up inform them that it is only a guide to follow, but one that you have tried and tested on many clients for years and have had alot of success with.
Just be sure to be honest with your clients and say you covered basic nutrition with your fitness course ( unless you are qualified), and that you are not fully qualified to give them a definate eating plan but merely a basic idea of what are options to follow.
Comment by Scott Williams — October 10, 2009 @ 9:38 pm