Posted by stevehochman on Wednesday, October 14th, 2009
Hey, Steve here with 20 killer fitness marketing tips for boot camp 2.0
Ya know how ipods were really cool when they first came out, but then the next generation blew tho old one away?
The same holds true with fitness boot camps.
The old model used to be cool, but boot camp 2.0 leaves it in the dust.
And so you can explode YOUR boot camp, and leave your competition in the dust, I’ve put together 20 killer fitness marketing tips for boot camp 2.0

1. Use Auto Debit – Your not a bill collector or money chaser… Your a fitness professional, and a damned good one.
You’ll have way less headaches and end up makeing a whole lot more cash-o-la with auto debit.
2. Find an “indoor” location – Boot camps are popping up EVERYWHERE, and city officials are starting to crack down on “unauthorized” boot camps in public and private parks.
Negotiate to rent space from cheer, gymnastic, dance and karate studios like in the Fit Body Boot Camp model.
Also no more dealing with cold, dark, damp mornings and wet shoes.
3. Use Referral Tools – Arm your boot camp members with powerful referral tools like the $100 plastic gift cards.
4. Have cool referral incentives – It’s EASY to offer killer referral incentives when your boot campers are on auto-debit. You can reward them with “half off” their next month of boot camp.
I tell my boot campers that they get to train for free if they can bring me 2 sign ups a month
5. Use long term contracts - Lock your boot camp members in on 12 month auto-debit contracts. It will hold them accountable and give you financial stability.
6. Penetrate your clients “inner circles” - You’ll be AMAZED by what connections your clients have. Use the questionnaire below
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