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So we survived the “Get Out Of Ya Comfort Zone Pitch Dark Ocean Swim.” 
It was about 9:30pm on Sunday night…
There was a sliver of moon light.
We started swimming out to sea…
Got about 200 yards
And then it happened (OH S*#T)
http://www.stevehochman.com/video/nightswim.flv
I know what you may be thinking…
STEVE – Have you lost you’re mind?
I’ve come here to discover KILLER boot camp marketing tips…
Not learn how to become a friggin terrorist!
So to answer your question…
YES, I’ve lost my mind LOL
But becoming a boot camp hijacker is probably not what you think.
I’ll explain it all in this video (VERY COOL)
Hey, I’m looking forward to hang’n out with you IN PERSON at the Fitness Info Summit
If you haven’t registered yet, and don’t want to miss out on the biggest fitness marketing event of the year, do it now because the price is going up to $147 this Sunday September 27th.
You can register now here
Rock on!
Steve
I’ve got 2 KILLER boot camp marketing videos to show you about how you can EASILY create a $10k per month fitness boot camp in just 10 weeks.
And the best part is… It doesn’t cost a dime!
It’s called my 10 X 10 to $10K Method.
I just did a guest post on my buddy Chris McCombs fitness marketing blog about how it works….
But there’s a very important part of my 10 X 10 to $10K Method that I didn’t mention on my guest post.
This one simple thing will SKYROCKET your referrals when you add it my my 10 X 10 to $10K method.
But first, I’ll show you the video I posted on Chris’s blog (Just in case you haven’t seen it yet)
Now, here’s the little easy tip that will SKYROCKET your referrals when you use my 10 X 10 to $10K Method.
I’ve been getting a handful of emails asking if I knew anyone who wanted to share the cost of a room at the FIS.
Sooooo… I put up a page to help ya find someone to room with…
Just leave your name and best way to contact you in the comments below (So you can contact each other)
If you haven’t yet registered for the Fitness Info Summit yet, you can register here
And if you havn’t heard yet, this event is gonna be the PARY OF THE YEAR!
Besides learning first hand how to create you very own 6-figure info product directly from the best in the business (WHO ACTUALLY MAKE HIGH 6-7 FIGURES THEMSELVES) You are going to have an absolute BLAST!
Learn more about the FIS here
If you think (or heard) that the The fitness Business Summit was off the hook, the FIS is gonna BLOW IT AWAY!
So if your already registered for the FIS and want to find another Fitness Professional to share a room with, leave your contact info below.
I just had one of my coaching clients ask me what I did to set myself apart in my boot camps…
What was the “it” factor that took my fitness business to the next level?
So I sent an email blast out to all my old boot camp clients and put the question to them.
I have to admit, it put a big smile on my face to hear all the cool things they had to say
… And the little things I did that made such a BIG difference.
So I made a list of 21 things I’ve done to let clients know that I care
1. NEVER take your clients for granted… Being a Fitness Professional is the best business in the world… And I never forgot that.
2. Shower your clients with genuine appreciation. They are not a PASSIONATE about fitness as you, and have to overcome many obstacles to make it to their training appointment. So pour on the appreciation. (But make sure it’s real)
3. Keep your problems out of the gym… When your clients come to see you, it’s all about them.
4. Text your clients after every workout… Tell them how great they did, how proud you are of them, and how much you look forward to seeing them next workout.
5. Give every single one of your clients a “pump up” call every Sunday night. Tell them why THIS week is gonna be the best ever and that you can’t wait to see them! Never miss that call)
6. Send your clients a Birthday card and a birthday call or text. It only takes a few seconds. There are even companies that hand write and mail them for you.
7. Call or text your clients when they don’t show up… This is HUGE.
8. Give them random “appreciation” gifts. I used to go to Costco and by 100 movie tickets at a bulk discount… When a client had a great workout, I would say, “you had a break through today. I’m so proud of you. Go to the movies on me… you earned it.”
9. Notice the “little victories”. When your client pushes through a sticking point, or almost gives up but doesn’t, give them praise.
10. Thank your clients after every workout… EVERY TIME… Really thank them…
11. Send a video email. One of my coaching clients, Troy Blankenship, did an AWESOME guest post about how to go the extra mile 
with your clients. In this post he talked about sending an email with a link to a youtube video with you thanking them for coming in and signing up… It’s such a cool thing to do… Talk about first impressions!
12. When your clients say they have something coming up like a big meeting they are stressed about or a vacation, take notes and when you’re done training, put it on your calendar… When you call or text your client the day of the BIG MEETING and say, “Hey Jane, your gonna kick butt at your meeting today 
” It REALLY let’s them know you CARE.
Heeeey Steve here…
… And I’m about to tell you the SIMPLE SECRET to being whatever you want – and why you have already PROVEN this to yourself.
I’m also gonna ask you to leave a comment with what music you workout to that totally PUMPS YOU UP and turns you into a training machine… (I’ll explain why I’m asking in a minute)
But first, let me tell you a little story/confession.
For 9 years I got up Monday through Saturday and trained clients.
I had a set routing and was in the best shape of my life.
Train myself with weights from 5am to 6am.
Train clients from 6am-10am.
Do my cardio at 10am.
I brought my food for the day in a cooler.
I was super lean, fit and felt friggin great.
Then, I discovered how to get clients on the internet and systematize my business so that I only had to show up to my personal training center once a week (if that)
On top of that, I created (with the help of my BFF and business partner Bedros Keuilian) a system to not only EXPLODE your boot camps, but have them run on autopilot by other trainers…
The good news was that my fitness business was so systematized that I rarely needed to leave my house.
But the bad news was that my own fitness “routine” was shot to hell.
I kept saying I’ll workout tomorrow…
That tuned into next week…
And that turned into next month.
I started to think and act like an overweight, out of shape person.
And That’s exactly what I turned into.
Continue Reading The Simple Secret To Being Whatever You Want
Ya know how Starbucks is EVERYWHERE and EVERYONE knows about it?
Well it all started with a thought… An idea… A dream
Here is the Startbucks original mission statement:
“To establish Starbucks as the premier purveyor of the finest coffees in the world while maintaining our uncompromising principles as we grow.”
The keyword here is GROW.
And the dude who founded Starbucks, Howard Schultz, knew all about that.
Here is a quote about what makes him tic:
“I wanted to be in charge of my own destiny,” says Howard Schultz. “It may be a weakness in me: I’m always wondering what I’ll do next. Enough is never enough.”
Now that’s a dude that who was thinking BIG.
But why can’t this be you… WHY?
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