The advice you give to your boot camp members to get FITNESS RESULTS, is the same advice that YOU should be following to get BUSINESS RESULTS.
As a fitness professional you already know how to set goals, make a plan and achieve SUCCESS – You do it everyday with your boot camp members.
But I want to know…
Do YOU walk the walk, or just talk the talk….
Here’s what I’m mean -
- When a boot camp member starts a new fitness program, you tell them that they may get very sore at first, because there body is not used to working out, but with a little consistency, they wont feel that intense soreness anymore.
Do you “walk the walk” when you feel the “pain” of a new business or trying new strategies that take you outta your comfort zone? 
Sometimes clients feel faint, turn ghost white or even puke… And you tell them that it’s totally normal… Don’t worry about it. That feeling will go away.
Do you “walk the walk” when it comes to feeling really uncomfortable about trying new things in your business?- When your boot camp members “beg for mercy” because it BURNS, you tell them to “suck it up” and give you another rep… C’mon DO IT! Do you “walk the walk” and press on when it comes to feeling tired, burnt out, or having low energy – Do you force yourself to make one more phone call, get one more human billboard, or keep your energy up for one more group of clients?
- When your clients eat crappy foods, you tell them to empty their fridge and cupboards of all the junk, and fill them with healthy foods. Do you “walk the walk” when it comes to surrounding yourself with positive people, and getting rid of all the “junk”?
When a new prospect says, “what if I just train one day a week?”, you say, “One day is not enough, we need at least 2-4 days to get REAL results.” Do you “walk the walk” when it comes to working on your marketing, systems and strategies enough days and hours in a week?
- If you’re clients say “I can’t afford to spend money on training”, you say “cut out something else, buy one less Starbucks coffee a day, or eat out less – cut something else out to keep training, your health and feeling good are the most important.” Do you “walk the walk” when it comes to spending money on growing your business, and finding things to cut out to make sure you keep doing the “most important” stuff?
- When you meet with a new prospect, you get their weight, measurements, and goals – Then you write out an exact plan to get them to their goals. Do you “walk the walk” when it comes to measuring where you stand in your business (# of clients, income, goals), and then writing out an EXACT PLAN to reach your goals?
- When you meet a prospect who knows WAY less than you, you tell them that they should hire a trainer – It’s the fastest way to achieve their goals. Do you “walk the walk” when it comes to seeking out and hiring a coach who knows more than you and can get you to YOUR goals in the shortest time possible?
- When a boot camp member, “I’m not seeing the results I want.”, you call them out by drilling them on their diet (and discover it’s horrible) and missing workouts. Do you “walk the walk” when it comes to not seeing the business results you want and calling yourself out on how much time you’re REALLY working on your business – I’m not talking about training clients, I’m talking about marketing, systems and strategies.
- When a client says they’re gonna “do it” on their own, you think to yourself… They can NEVER get the same results that they can get with you.
Do you “walk the walk” when it comes to surrounding Yourself with a success team… Or do you just try to do it on your own.Be sure to leave your “two cents” below… and If you liked this post, then you may also like Decide To Become A Legond
Hidden link for Ben
Thanks for the kick in the ass. Going to make a clear written plan RIGHT NOW!
Comment by mike — August 10, 2009 @ 1:53 am
Hey Steve,
great post. What a great way of putting things into perspective.
FEAR is usully why people don’t walk the walk.. Like the title of the book and the saying. “FEEL THE FEAR AND DO IT ANYWAY”
Great post Steve
love ya work
steve-Sydney Australia
Comment by Steve Marinakis — August 10, 2009 @ 2:34 am
These are 10 great tips. Great motivation to start my day at 4:45a.m.! Thank you!!
Comment by Steve Auxier — August 10, 2009 @ 2:46 am
Hi Steve,
Just one word: wow!!!
Such a great analogy you make!!! Keep up the good work mate!!
Cheers
Fred Noten
Comment by Fred — August 10, 2009 @ 2:59 am
Steve,
Gtreat Post. Great analogies.
Thanks,
Brian
Comment by Brian — August 10, 2009 @ 3:52 am
good way to look at things. Thanks for the easy self check. There are some things in here that I see I need to work on. As I talk with clients it is easy to ask myself the same questions at the same time.
Comment by Jason — August 10, 2009 @ 4:29 am
I don’t want to be the goof on here saying ‘best post ever’
but seriously that might be the BEST POST EVER.
So simple yet so true. And yet I have never had those statements put to me like that.
Yes they are all things I say to clients, but they aren’t all the things I do for my business.
Thanks big fella!
James
Comment by Hobart Personal Trainer James Kerrison — August 10, 2009 @ 4:30 am
Hey Steve
I probably could do better with my business plan. That’s something that I don’t do well.
Comment by TC — August 10, 2009 @ 5:14 am
Absolutely spot on Steve, I find often thats why most trainers feel a big disconnect with their clients because here they are giving great advice to clients but they aren’t applying it themselves. Then they wonder why they feel bad about their job: because they aren’t honest with themselves! P.S. those plastic gift cards kick serious ass- thanks bud!
Omar
Comment by Omar — August 10, 2009 @ 5:45 am
Talk about an eye opening, kick in the ASS first thing in the morning!!! Thanks Steve! JJ
Comment by Jeff — August 10, 2009 @ 5:59 am
Love it! I’m sure we have all been blown away at some point by the number of people that NEED our help as trainers, but don’t see the value in putting in the time, money, or effort to get their body or their health in check. The same is true of our businesses. Seek out help from those that have been there and succeeded. Invest in your education and business. Feel the pain in the beginning. Have the patience to see it through until the end. Oh yea, and of course, read this blog!
Comment by Leanne Ellington — August 10, 2009 @ 6:37 am
Man this is like looking in the mirror!! Outstanding info thanks!!
Comment by Rod Calloway — August 10, 2009 @ 7:03 am
This was amazing
Thank you for the re-minder =:)
Comment by MK — August 10, 2009 @ 7:05 am
Steve,
Great post makes one think if they are following their own advice as a business owner. The analogiea you present here work well. Made me think
Comment by Dave — August 10, 2009 @ 8:00 am
Great analogies to fitness! I always put my own goals into perspective by putting myself in other’s shoes, like my clients ( soon to be other trainer’s clients). Walking the walk, I’m finding is seperating myself from my competitors and my fears!
Comment by Nick Garcia — August 10, 2009 @ 10:49 am
One thing that this post makes me think of is the word conviction.
I think I might be paranoid but I think human being’s have subconcious ability to sense it in your voice when you speak to them.
If we dont do it ourselves, than how can we expect our clients to do it?
When we use our own advice to our clients as a measuring stick to our success often times we find ourselves coming up short.
And when we make those small little tweaks, we find ourselves walking and talking with more conviction and people can instictually pick that up when you walk in to a room without saying a word.
YOu’re the fu*ken man Steve!
p.s. This is also another reason why we should all have coaches and mentors that tell us how we are doing from a neutral perspective.
Where is that coaching link Steve?!
peace,
Jaiya Figueras
Comment by Jaiya Figueras — August 10, 2009 @ 1:30 pm
once again you knocked me out with this awesome post! great job bro.
Comment by andrew hamill — August 10, 2009 @ 2:11 pm
Steve!
Always killing it with the simple, straightforward wisdom you gain as a master of your element
Comment by Andrew Araza — August 10, 2009 @ 8:39 pm
Steve, you’re like yoda man. You can get the point home with a simple analogy.
cheers for this – it’s definitely an outside the box way to look at it BUT it makes so much sense
Comment by Daniel Munday — August 10, 2009 @ 9:45 pm
I glad that I at least follow half the rules. Now I going to do the other half.
Thanks Steve
Comment by Paul F. Sweatt — August 11, 2009 @ 12:00 pm
Thanks Steve — I realized I was “cheating” my business and myself after reading your post. Thanks for the “jolt” !
Comment by Gina Forgione — August 12, 2009 @ 6:22 pm
Awesome post Steve!!! It’s important to stay on track with your client’s progresses so they will achieve their results which in turn builds your business with success:)
Comment by Ali Ruddy — August 16, 2009 @ 8:51 pm
Great post Steve. Taking your own advice is hard to do sometimes. These examples bring it home.
Comment by Temecula Personal Trainer — August 17, 2009 @ 7:14 pm
Making my list now. Thanks for the kick in the pants!!!
Comment by Phil — August 20, 2009 @ 5:57 pm
[...] 3 Muscle Building Tips – Straight Goods from Jay Ferruggia Workout of the Week » Steve Hochman August 9th, [...]
Pingback by 10 Ways To Know If You Walk the Walk? « Fitness Meme — August 24, 2009 @ 10:24 pm
yyyyyyyeeeaahhhhhhh
Comment by Anita — October 12, 2009 @ 11:33 pm
hi steve, i’m from the uk setting up boot camps, vids really helping, i’m making a plan righ now! is the fit body boot camp system available to the uk? thanks
Comment by chris — January 10, 2010 @ 3:04 pm
Hey Chris, that’s awesome! And yes, FBBC sure is available in UK!
S
Comment by Steve Hochman — January 10, 2010 @ 4:35 pm