Comments on: 5 design mistakes that may be costing you thousands on your Websites and Craigslist Ads

By: How To Get Personal Training Clients Online

How To Get Personal Training Clients Online — Sun, 06 Sep 2009 07:14:15 +0000

[...] excellent articles on getting loads of clients and making serious money check out this post from Steve Hochman’s Bootcamp Marketing blog, and this guest post by Zach Hunt on Chris McCombs’s blog about how to get clients for [...]

By: David Bohmiller

David Bohmiller — Tue, 04 Aug 2009 09:41:25 +0000

Great post Lou,

It’s all high quality info and I’m sure everyone wants CRAIGSLIST DOMINATOR now.

Having been a faculty instructor and fitness director (in a previous lifetime), I often see new trainers focused on program design.

As they gain some confidence in that arena, they start to focus on selling.

And, after that, then they seem to focus on marketing.

Without having seen your work in action, I’d still say it should definitely be a part of any fitness professional’s roadmap to success.

Again, thanks for all the great info!

In health,
Boh

David Bohmiller, BS, NSCA-CSCS

By: Lou Levit

Lou Levit — Tue, 04 Aug 2009 04:46:03 +0000

Sara -
That’s a great question. Fonts, just like colors and graphics, have an amazing ability of attracting or repelling people. Specific fonts attract specific audiences, so your font choice should always be based on your target market.

So let’s take the traditional boot camp military-style font. It’s very dominant and aggressive, and people have learned to associate with strict military-style boot camps that are run by drill-sergeant-like trainers. So if your target market is women, this font is more likely to intimidate them than bring conversions.

Another thing to think about is that the traditional boot camp font has been used, reused and overused, so spending some time on choosing a font that is really perfect for your target market will really set you apart.

By: Lou Levit

Lou Levit — Tue, 04 Aug 2009 04:37:29 +0000

Hey everyone!
Thanks for the great comments,
I greatly appreciate your feedback!

By: Steve Morris

Steve Morris — Mon, 03 Aug 2009 20:38:16 +0000

I’d say 90% of my business over the last 2 years comes from craigslist.

Yes, you have to deal with tire kickers and crazies, but you can get a ton of quality, good people.

I’ve found using a picture of myself in the ad, along with many of the things Steve talks about helped 100%.

And, of course, good copy. There are a few guys who I see post consistently and are just awful.

By: Steve Auxier

Steve Auxier — Mon, 03 Aug 2009 18:57:39 +0000

Excellent tips! Thank you!

By: Kevin Yates

Kevin Yates — Mon, 03 Aug 2009 18:32:43 +0000

Wow!!! Great information. Simple strategies but I violated a few of them because I didn’t think about them.

Thank you for sharing.

By: Cameron Makarchuk

Cameron Makarchuk — Mon, 03 Aug 2009 17:35:19 +0000

Great tips! CL is a place I am trying to bust into right now so this helped out a lot. Thanks guys!

By: andrew hamill

andrew hamill — Mon, 03 Aug 2009 16:36:59 +0000

nice post. i just erased every ad i ever made! lol great advice boss

By: jason

jason — Mon, 03 Aug 2009 13:48:00 +0000

No Visual Hierarchy – That is something I will have to change. I know, well from you, that you need it in your website but I did not know you needed it in your craigslist ad too.
Thanks