Fitness Boot Camp Marketing
For Six-Figure Boot Camp Income And A
"Do What I Want, When I Want" Lifestyle...



Are You Dreaming Big Enough?

Posted by stevehochman on Sunday, June 28th, 2009

 

Heeeeey – Steve Hochman here, and I am SO GREATFUL that a dude like me (who was in special ed, funny looking, no college degree and severe A.D.D) can have a life where my wife will NEVER have to work and my kids will NEVER have to see the inside of a daycare center.

On that note, after spending the weekend with Leanne Ellington at Bedros’s AWESOME 7 figure mastermind, she send me this guest post that really resonated with me.

Part of what makes her posts badassoliscious, is her “feel the fear” but do it anyways attitude – I’ve personally seen her do this.

Enjoy -

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It’s crazy how POWERFUL negative thoughts can be.

They can single-handedly make or break you– whether it be in business, in your personal life, in your health and fitness goals – you name it. If you doubt yourself or act as your own personal naysayer, you better believe the outcome will also become a negative one.

This past weekend, I had the privilege of attending Bedros’ 7-Figure Mastermind with some heavy-hitters (including the great Steven Hochmanbergstein himself).

You wouldn’t know it, but just like everybody else in the world- business owners and non-business owners alike- we were a group of people with the same fears, frustrations, and insecurities as everyone else.

Continue Reading Are You Dreaming Big Enough?

 

How To Get A Free 60-Minute Coaching Call With Me

Posted by stevehochman on Monday, June 22nd, 2009

 

p43-1I’m gonna tell you about how to get a free 60 minute coaching call with me in just a minute.

(My coaching clients usually make $6,279 within 1 week after the first call from one secret that I give them)

But first I want you to know how FRIGGIN COOL it was at FBS09 to meet so many peeps that made boat loads of cash-o-la form my blog.

One girl made 24k in two weeks with one of my tips… That was AWESOME :-D

Seriously, my #1 passion in life, besides being a daddy and husband, is helping fitness professionals make TONS of MULLA.

It’s like an addiction… I literally get a high from it.

(Is that weird? Cuz I was on a lot of ADD meds as a kid and I think it messed with my brain a little)

So here’s how to get a free 60 Minute
coaching call with me…

p43-2Leave a comment with exactly how my blog has helped you to over come an obstacle and make more money.

Be very specific…
What were you struggling with?

What was the tip, tactic or strategy that you applied?

Exactly how much money did you make?
How long did it take?

The blog is great, but there’s nothing like one-on-one live mentoring.

After you leave your detailed comment, my assistant Ariel will contact you and set up your coaching call.

I can’t wait to read your success story!

Talk to ya soon

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Vaporizing Fear And Doubt

Posted by stevehochman on Wednesday, June 17th, 2009

 

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p42-1I had to cut that video a little short cuz I heard my 2 year old crying upstairs.

But this is WAY important for NEVER having to put up with FEAR and DOUBT again… Ever.

Ok, so have you ever REALLY wanted to achieve something but were overcome with fear and all the reasons why it WOULD’NT work…

Well, the good news is, I’m gonna to show you exactly how to EASILY make those feelings PISS OFF.

Here’s how it works…

There’s a part of your brain called the cyber cybernetic mechanism (I know, big word for a guy who was in special ed)

Every time this part of your brain senses “change” it sends powerful hormones to make you feel fear and doubt.

p42-3And because your sub-conscious mind cannot tell the difference between a thought and reality… If you even think about success, it sends those crappy hormones.

Well, that was cool when we were cavemen, but now it just sucks.

But the GOOD NEWS is you can totally “shut it off”

You see, since your mind can’t tell the different between your thoughts and reality, you can totally trick your brain by visualizing.

In other words… When you visualize yourself achieving your goals… And do it with GREAT EMOTION (very important) your brain thinks it’s your reality.

So when you actually start taking steps towards achieving it… Your mind can’t tell that your environment’s changing…

Continue Reading Vaporizing Fear And Doubt

 




The 2 Biggest Solutions to the 1,000 Biggest Mistakes People Make in Copywriting

Posted by stevehochman on Friday, June 12th, 2009

 

Guest post by David Tendrich (My little bro)

But before you read this AMAZING post and instantly become a better “cash pulling” sales copy writer…Check out this footage of what happened when the Hochman’s and the Keuilian’s went to San Diego

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Now read this…

p41-1Nope, no typo in the title….

These truly are 2 solutions to 1, 000 mistakes. Actually, it’s probably way more mistakes than that, because people make these mistakes so many times throughout one individual website that when you add’em all up, it’s probably closer to like . . . 1, 005.

And it’s these 2 solutions that determine if all of the copy you’re writing from the first word you put down is going to be on the right track, or on, well, the only other option, the wrong track?

p41-31. The most important thing in copywriting…

Here are the most important things you need in copywriting:

  • A brain. Preferably a human brain.
  • I’m not really sure where I’m going with this. I don’t really have a list of 3 things
  • I might be out of my mind

I’m almost certain that the most important thing in copywriting is being able to “Connect to whoever is reading what you wrote”. And what’s the best way to do that?

p41-4I find it’s to talk to your audience….

This sounds simple, but it’s so powerful. The key word there is “talk.” Pretend you’re actually talking to your audience!

If you were in a face-to-face conversation, what would you say to sell your business?

Here’s a simple exercise…
Continue Reading The 2 Biggest Solutions to the 1,000 Biggest Mistakes People Make in Copywriting

 



31 Boot Camp Marketing Tips

Posted by stevehochman on Wednesday, June 10th, 2009

 


Hey, before you enjoy your 31 Boot Camp Marketing Tips, Be sure to get the most INSANE and KILLER free boot camp marketing bonus gifts I’ve ever given – EVER!

Just enter your name and email in the box to the right where it says FREE BUSINESS TOOLS

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1.   It’s Show Time

Treat your fitness boot camp like a show!  You’re not teaching a boot camp, you’re giving a friggin performance…  Act like the MAIN EVENT

2.  Bring the ENERGY!

It’s the difference between a good boot camp and a great boot camp. It’s the difference between your boot camp and the one down the street.  Anyone can stand there and count reps.

Pretend you’re on a TV show in front of the nation… And friggin BRING IT!

3.  Stay Vertical

Demonstrate exercises without getting on the ground… Not everyone can hear or see you and it takes to long…  Plus it sucks when people are standing around so
STAY VERTICAL.

p40-24.  Go A.P.E.

Appreciation
Passion
Enthusiasm

Give each and every client MASSIVE appreciation every workout,

Stay passionate by constantly learning new kick butt workouts.

And bring the enthusiasm by linking your boot camp to achieving your life dream.

5.  Be the Alpha Male Of The Group (AMOG)

And that means FEMALE instructors too… Yep that’s right…

You’re clients, especially the female ones, naturally follow the AMOG’s.  So be the AUTHORITY.

(Tip) Make needless corrections… like telling your clients to move their feet in ½ an inch…  Clients will work harder… and get better results… If they’re CONVINCED you’re the AMOG authority!
Continue Reading 31 Boot Camp Marketing Tips

 

Evil Fitness And Boot Camp Marketing

Posted by stevehochman on Saturday, June 6th, 2009

 

Guest post by Leanne Ellington

p39-1Dude my girl Leanne Ellington is on a friggin ROLL so I just had to share this “Hitting the nail on the head” guest post with you… (I know she just did a guest post a week ago, but this is the SHIZNIT)

Enjoy -

One of the most powerful teaching modes out there is to simply learn from other people’s experiences-whether good or bad. You can learn a lot by watching how others execute tasks, mingle with their inner-circle, and manage, micromanage, or even dictate.

After watching one of my most favorite villains time and time again kick-ass, take names, intimidate the crap out of people, and then still inevitably fail, I think we can take away a lot from… Dr. Evil!

Let’s take a look at his most memorable action steps…

Gather the World’s Most Deadliest Assassins…

p39-2Dr. Evil formed his crew by getting together a group of the finest, most inherently evil, most cunning and ruthless individuals on the planet, and they would take care of his dirty work for him.

He chose these people particularly because he knew that no one else would get the job done properly, efficiently, and according to his precise instructions.

He didn’t waste his time or try to save nickels and dimes by getting people half as good. He knew what he wanted, and he went out there and got the best.

Are you messing around with… bonehead staff, subpar employees, negative and pessimistic colleagues and friends, or human billboards that aren’t pulling their weight? Do you arm yourself with the best people that are capable of doing thingsp39-3 the way you want them to be done?

Are you involved in masterminds, fitness and boot camp marketing conferences and events, and hanging around people that possess the qualities that you also find important and wish to possess yourself?

If you couldn’t answer, “YES” to all these questions, you need to gather your group of “deadly assassins” that can help you get wherever it is you are going after.

You have the choice to hang out with the crème de la crème, the best of the best-that goes for people working for you or with you. Haters, crabs, and life-suckers will only move you backwards. It’s as simple as that.

Continue Reading Evil Fitness And Boot Camp Marketing

 

How To Close 9 Out Of 10 Clients

Posted by stevehochman on Wednesday, June 3rd, 2009

 

I was GRILLING my best bud, the undisputed KING of fitness marketing Bedros Keuilian on his legendary CLOSING and SALES Tactics when that Leonard Wakerski guy did something so UNETHICAL, that you wont even believe it!

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So the way I see it, you have TWO options…

Option #1

Order Leonard Wankerski’s
“How To Trick Clients
Into Hiring You”
for $4997.00

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Option #2

Order Bedros Keuilian’s,
“How to Close
9 out of 10 Clients
on Big Ticket Packages” DVD
for $57 bucks

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Can you believe that Leonard Wankerski guy?

How can he possible come out with a better product than my man Bedros who makes MILLIONS of DOLLARS a year with the very same sales strategies that he put on his close clients DVD for just $57 bucks

Grab your copy here (before there all gone)

And be sure to leave a comment if you have any Leonard Wankerski’s in YOUR life… You know, those people that tell you:

-You can’t

- you’re not smart enough

- you’re not good enough

- It won’t work

Cuz those dudes need to be KICKED TO THE CURB immediately! (Like yesterday)

 

Keepin’ It Real!

Posted by stevehochman on Tuesday, June 2nd, 2009

 

Guest post by Leanne Ellington

p37-1Question… What’s worse than a sleazy car salesman trying to sell you that broken-down Chevy with the dingy air-conditioner, lifeless tires, and the “Gettin’ Lucky in Kentucky!” bumper sticker?

Answer… A sleazy trainer without the knowledge, experience, and know-how to get people measurable results and is more focused on showing you which way the gun show is or simply bullying you into forking over your credit card.

p37-2The great thing about being a part of that miniscule percentage of fitness professionals that actually give a damn about becoming great marketers and great business owners is that it is so friggen’ easy to set yourself apart from all the other sleeze bags out there.

Now let’s not get carried away into thinking that this takes some magic potion, secret formula, or ground-breaking revelation to figure out exactly how to do that. It’s actually really quite simple.

Your one duty-your one chore-your one must-do item on the to-do-list for being a kick-ass boot camp marketer and business owner is….

YOU GOTTA KEEP IT REAL!

Now, I know that seems like common sense to most people, but don’t fool yourself into thinking that simply honoring your 30-day refund policy or giving someone an extra 15-minutes question answering session is what I am eluding to.  In fact, these things don’t even begin to scratch the surface.

There are several crucial components that go into keeping it real…

p37-3** You see, no one wants to be around someone  they think is fake, tells them what they want to hear, or simply appeases them.

**No one wants to be around an exact carbon copy of someone they once encountered.

**No one wants to be screwed, stabbed in the back, or deceived.

**And most importantly, no one wants to put up with incompetence.

Continue Reading Keepin’ It Real!

 

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