I interviewed this MANIAC from Brooklyn New York named Bryan Ortiz AKA “The Fitness Demon”
He’s been KILL’N it with his boot camps in Brooklyn and making them stand out from his competition by adding boxing to his workouts.
This has had two HUGE impacts on his boot camp profits because…
- He is getting more clients with his boot camp marketing because it’s different then his competition (He has TONS of competition in NYC)
Because there are so many variations of boxing workouts, his boot camp workouts stay FRESH and NEW which ads HEAPS of VALUE and longer CLIENT RETENTION.
I know that to stay PASSIONATE you have to constantly learn new ways to KICK your client’s butts…
You know how when you learn a cool new routine your like, “Oh, your gonna get it today… I got a new workout that’s gonna kick your butt!”
You get excited and your boot campers get excited!
Remember my A.P.E principals
Appreciation -
ALWAYS profusely THANK your clients when they come in… And thank them for a great workout when they leave!
Passion -
Stay passionate by constantly learning new stuff, and kicking your client’s butts with it… It ads TONS of VALUE and they’ll love ya for it.
Enthusiasm -
Know what your life’s DREAM is… And when you get up in the morning and go to your boot camp… Don’t do it for ypur clients… Do it because it’s the next logical step to achieving your LIFE’S DREAM.
You’ll End up delivering WAY more ENERGY then your clients expect… And it will be a HUGE WIN-WIN for both of you!
Listen to my interview with the “Fitness Demon” here
Or you can download it below by right clicking and “save target as” or “save link as”
Interview with Bryan Ortiz
To learn more about Bryan Ortiz and his Boxing For Profits system visit http://boxingforprofits.com
And be sure to leave a comment cuz I want to know what you think
Hey,
Really interesting concept – adding boxing to a boot camp! I wonder what other sports you could throw into a boot camp too to make yours stand out too. You could market it as a boot camp where you’re having so much fun doing exercises from all kinds of sports that you forget you’re getting a killer workout at the same time.
Great advice again bro!
Comment by David — May 23, 2009 @ 11:55 am
Hey Steve this was a great interview although I had trouble hearing your voice.
Bryan the info you gave was so on point. When I did 1 on 1 training my clients LOVED the boxing workouts. The confidence they get from boxing is insane and they get better results in what they also do in the weight room. Your were right on about the fact that you don’t need a lot of equipment and that you can do a great boxing workout in an elevator.
I never thought about adding this to my boot camps.
Great idea Bryan. I love your keep it real attitude.
Hope to see you around NYC and you are right that you can still be successful on your own in NYC.
Comment by Nii Wilson — May 23, 2009 @ 1:06 pm
Hey Thanks Nii
I was on my iphone speaker and it was a little hard to hear me… Good thing Bryan cam through with KILLER content
Steve
Comment by Steve Hochman — May 23, 2009 @ 1:22 pm
Steve,
Great interview! Wow kinda crazy idea, I started adding kickboxing mixed into my boot camps approximately 1 month ago and girls loved it. I would push little signs on the bags, like I love burpees or you are going to work overtime..love their boss! Just goofy stuff!
Comment by Steve Auxier — May 23, 2009 @ 1:59 pm
Thanks again Steve,
Boxing is a great tool and if you partner your clients up you can do even less!!
@SteveAuxier I love the idea of putting little signs on the bag. I normally tell my clients to picture someone or get angry with their boss etc but I think the visual will work even better.
Great work guys.
James
Comment by Hobart Personal Trainer James Kerrison — May 23, 2009 @ 4:47 pm
steve,how do you get that optin box where your pic is in the backround?
my guess is that is the semiologic plugin but maybe not? what are the steps to get that look?
by the way, thank you so much for the insight and info. i have read every post and listened to every audio and read every comment. i check u out every day along with chris and bedros
u r a pioneer and i appreciate you
Comment by mitchell Lee — May 23, 2009 @ 4:53 pm
yea…we always have added boxing drills into our camps! good stuff
Comment by georgette pann — May 23, 2009 @ 5:30 pm
Hey Everybody,
Thanks for the awesome feedback. I’m glad everyone really can benefit of incorporating boxing into their boot camps.
Nii your right that the confidence that clients and results that they get are amazing. I’ve even had clients that call me up just for boxing so they can relieve stress.
In the boxing for profits system I’m gonna to go over my little secret on how to raise your prices with boxing and having your clients being perfectly fine with it.
Comment by Bryan Ortiz — May 24, 2009 @ 10:28 am
Hey Bryan – what’s up man?
Great program concept – I’ve noticed clients respond extremely well to boxing – great job throwing that into a bootcamp -
I could tell at the conference you were a real go-getter – ha – what do you expect from a fellow New Yorker!
Comment by Kaiser S. — May 24, 2009 @ 11:26 pm
Great post as always! I have been incorporating some boxing into my training sessions and the clients love it. Hitting the bags is a great stress relief as well as killer for the upper body! The other thing that stood out to me was the A.P.E principles. It’s hard to keep your game face on at all times but I always try to remember that clients are coming to you for a great workout and an escape from the stress of life. Give them a killer session and have some fun and they will always come back. It’s all about them!
Comment by Callie Durbrow — May 28, 2009 @ 7:23 am