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Scott Colby runs fitness boot camps in Dallas Texas and is an expert boot camp marketer.
In this interview, Scott shares his boot camp marketing secrets using meetup, Facebook, blogs, craigslist, Ning, and more.
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Scott Colby Interview
To learn more about Scott Colby check him out at www.TheAbsExpert.com/blog
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Scott – Great information man. Hey, you’re only 2 1/2 hours from me…we need to get together sometime. I’m in the Austin area in a town called Hutto.
I hope your camps are rockin’ man!
Donovan “DFitnessguy” Owens
Comment by Donovan "DFitnessguy" Owens — April 18, 2009 @ 10:18 pm
Ha. You look stoned.
Thanks for the content
Comment by CFM Dave Johnson — April 19, 2009 @ 7:57 pm
LOL Thanks Dave!
I thought the same thing when I watched it…
Steve
Comment by Steve Hochman — April 19, 2009 @ 8:52 pm
Hey Scott-
Valuable stuff my man. This info really helps out a lot. Some of us are actually in the process of working on marketing through these popular web sites. So you are actually helping us improve our project to dominate our business. So thank you, thank you, thank you. Keep rockin!!!
Ali
Comment by Ali Ruddy — April 19, 2009 @ 9:16 pm
Steve I need your help…..
So I am averaging about 1 phone call or email a day.
Right now I am currently running a 6am class.
Basically i feel I am getting good interest (could be better obviously) but am not converting.
I am not sure what the problem might be…. Typically I either get a call or email asking price.
Below I have pasted an email that I receieved as well as my response back.
Please help me figure out what to change to get more of these emails and phone calls to even convert to free trials. I typically invite everybody that I talk to on the phone to just register for the free trial to “secure” there spot in camp.
I have really had only 3 things being said about not starting right now
1. Money
2. talk to spouse
3. or “cant make it that early”
I always try and get the persons phone number to call them directly to talk to them, I also try and invite them in to “try out” camp as well.
Here is a typical email I recieve…
Potential client–
Where is it located? What is the cost? How many days per week?
Thanks
My response(typically within less than an hour)-
thank you for the email,
We are located at (address of camp).
We currently run camps every monday, wednesday and friday morning’s at 6am
We have 3 different options depending on how often you can make it and also what you are looking to accomplish.
What is your goals and how often do you then you would be able to make it then I can tell you what program would be best for you. Generally though almost everybody goes with our rapids results program which gets you unlimited sessions, meal plan and a bunch of other great stuff to really help you achieve your goals for only $199 a month.
Stop’s are limited so please email me back with your goals and how often you would be able to come and I can tell you exactly what program would be best for you.
If you have anymore questions feel free to call me directly at ###-###-#### or email me back at #########@gmail.com
Look forward to seeing you at camp.
——————————————
I also get a few emails every couple of weeks asking about my student discounts in which I offer a 35% discount if they are students… This also is not converting these people.
What do you guys think I need to change or do differently.
Please also tell me how you go about converting calls as well as emails to get them into your class.
Id really love to know what you guys think and do to get your prospects to come in.
Thanks all.
Comment by Jeff Jowers — April 29, 2009 @ 9:52 pm
TY GR8 more is better right! Good info
Comment by Good to Great Hedgehogs — January 24, 2010 @ 4:32 pm