Posted by stevehochman on Tuesday, April 28th, 2009
ATTENTION: This may affect you!
To understand the evolution of the fitness boot camp and how YOU CAN AVOID becoming extinct, listen up.
The second wave of fitness boot camps are here right now!
Let me explain.
It all started with military boot camps, also called basic training. Usually these boot camps would last about 9 weeks.
Recruits would arrive soft and out of shape but leave supercharged fitness machines. They would have a drill sergeant screaming at them to try to break them down, forcing all the recruits become one cohesive unit, then build them back up.
Well, some fitness dude got the idea of having a fitness boot camp for the GENERAL PUBLIC… And modeled it after a military boot camp. And hey, it was pretty cool, especially since there was no competition.
Then shows like the Biggest loser, and Celebrity Boot Camp kick started a media frenzy resulting in boot camps (following this same model) poping up in every nook and cranny.
Then, one boot camp model became every popular… Mostly cuz it was the only official model around at the time…
The problem was “IT” copied the military model and everyone else copied “IT”
And that was fine… for the FIRST GENERATION.
But heads up… the second generation has begun, and it makes the old one look like a knuckle dragging caveman. Continue Reading The Evolution of Fitness Boot Camps
Posted by stevehochman on Tuesday, April 28th, 2009
So this guy comes in to one of my boot camps for a workout…
(My boot camp marketing pulls in the coolest folks)
The guy was a total stud!
When he left, one of my boot camp members said to me, “Dude, do you know who that was? It’s Peter Vidmar US Olympic Gymnastics Champion… The Only guy to score a perfect 10!”
So I Googled him and it turns out that he’s also scored a perfect 10 in his business and family life!
So I said, “Dude, what’s you secret, can I interview you for my fitness and boot camp marketing blog?”
He said sure, no problem… But the sweetest part is that I got to do the interview at his house (More like mansion!)
But first Check out this video from my visit to his house…
Continue Reading Success And Life Style Strategies With Olympic Gold Medalist Peter Vidmar
Posted by stevehochman on Friday, April 24th, 2009
Why am I running head first into a brick wall?
It’s cuz I have a better chance at breaking through the wall, then earning six figures with personal training at a corporate gym.
So then, why in the hell would a personal trainer purposely stay at a dead end corporate gym?
Well, there are two main reasons.
- That personal trainer doesn’t know how EASY it really is to work for yourself.
- A mediocre personal trainer who has NO PASSION for being a fitness professional, and just wants a “job” to pay the bills.
If you’re the second example and have no passion for fitness, then PLEASE, get out of the fitness industry now cuz Your giving us a bad rep!
However, if you want to have your VERY OWN FITNESS BIZ along with the income and respect that comes with it, then the “GREAT” Kaiser Serajuddin will show you how to… DUMP THE GYM!
Now hear it from the man himself…
[media: http://www.stevehochman.com/audio/kaiser.mp3]
Or you can download it below by right clicking and “save target as” or “save link as”
Interview with Kaiser
If you have ANY desire to stop working for the man, and start your very own successful fitness biz… Then check out Kaiser’s new product! (Only available till Saturday)
Posted by stevehochman on Tuesday, April 21st, 2009
I just interviewed my friend Lee Hayward to learn how he uses FACEBOOK to market his fitness information products.
BTW – He is making a KILLING on the internet 
Facebook has become HUGE, and is WAY cheaper and in some ways more targeted than advertising for boot camps and group personal training on Google adwords.
[media: http://www.stevehochman.com/audio/lee.mp3]
Or you can download it below by right clicking and “save target as” or “save link as”
Lee Hayward Interview
Lee Hayward is an expert fitness info marketer and lives in New Finland Canada.
To learn more about Lee Hayward and his fitness products go here http://www.leehayward.blogspot.com and here http://www.leehayward.com
Posted by stevehochman on Saturday, April 18th, 2009
Hey, before you enjoy the fitness Marketing Tips from Scott Colby, Be sure to get the most INSANE and KILLER free boot camp marketing bonus gifts I’ve ever given – EVER!
Just enter your name and email in the box to the right where it says FREE BUSINESS TOOLS
Scott Colby runs fitness boot camps in Dallas Texas and is an expert boot camp marketer.
In this interview, Scott shares his boot camp marketing secrets using meetup, Facebook, blogs, craigslist, Ning, and more.
[media:http://www.stevehochman.com/audio/ScottColby.mp3] Or you can download it below by right clicking and “save target as” or “save link as”
Scott Colby Interview
To learn more about Scott Colby check him out at www.TheAbsExpert.com/blog
Just enter your name and email below where it says (free business tools) for FREE instant Access to the “boot camp marketing MUTHA- LOAD!
Posted by stevehochman on Wednesday, April 15th, 2009
Have you heard all the legends about boot camp and group trainers getting BOAT LOADS of new clients by networking, only to get rejected and feel like a cheap solicitor when you try it?
Well, you’re defiantly not alone, but the GOOD NEWS is that I’ve discovered an amazing method that not only gets other business’s to refer you tons of clients, but they instantly kiss your ass within 23 seconds after meeting you.
One of my boot camp trainers had questions about using my “Network Referral System.” and I thought you might want to listen in.
[media:http://www.stevehochman.com/audio/NetworkingvsNot.mp3]
Or you can download it below by right clicking and “save target as” or “save link as”
Networking vs. Not Working
Be sure to leave a comment about your networking experiences Both good and bad…
Posted by stevehochman on Sunday, April 12th, 2009
I Just got off the phone with my buddy Bedros talking about how lucky I feel to have such an awesome group of friends.
Any time I need business advise, I just bring it to the group and PRESTO, I get my answer. Hell, just about every conversation makes me thousands of dollars.
There’s an old saying that goes, if you hang out with 9 broke friends, you’ll become the 10th broke one.
On the other hand, if you hang around with 9 wealthy friends, YOU’LL BE THE 10th WEALTHY ONE.
That’s why I feel so friggin lucky…
Why re-invent the wheel or try to figure out everything yourself. NO WAY… Not me, I’m WAY too lazy for that. Why would you spend hours on something when you could just hit speed dial and get the answer?
Plus, my bro’s are all a bunch of marketers like me, and that’s good cuz if I start talking about conversion rates, killer copy and force multipliers with anyone else, they just give me the “who farted face.”
And the best part is that my group is always telling me “I can do it!!” They pump me up and make me feel like I can literally do ANYTHING.
Continue Reading Are Your Friends Pushers Or Pullers
Posted by stevehochman on Wednesday, April 8th, 2009
All the badass boot camp marketing in the world won’t save your boot camps from the “Boot Camp Grim Reaper” if they’re being compared to a $19 a month aerobics class.
Lately I’ve noticed some local boot camps falling into the trap of replicating exercises, movements and themes done in a aerobics classes.
Here’s why this can be a HUGE problem, and you may not even know it.
Most of your boot camp clients have either seen or been in some sort of classes offered at those huge chain gyms.
When you imitate anything done in one of those classes, your members either consciously or unconsciously make a comparison in their brain.
When this happens, the value of your boot camp goes WAY down, and they suddenly start feeling like they are paying too much.
What’s weird is, they might not even know why they are feeling like that.
The bad news is this usually leads to “unexpected client cancelations”
And that SUCKS gorilla balls!
So, to make sure that shit doesn’t accidentally happen to you, I made a quick video to watch!
Enjoy -
Posted by stevehochman on Friday, April 3rd, 2009
I took my wife and two daughters to the mall this weekend for some good ol’ family time.
The kids wanted to eat at the rain forest cafe.
It’s actually pretty cool cuz there’s elephants, gorillas, anacondas and alligators that are life size and move when ever the lightening and thunder effects go on.
They also have these dudes walking around, making balloon animals for the kids… They pretty much get paid 
in tips.
Check out this quick lesson in marketing.
In this video notice the “$5 bill” hanging around the balloon dudes neck…
Also notice my wife giving him a “$5″ tip. (Brilliant Subliminal marketing)
Subliminal, suggestive marketing stuff happens to us all the time.
For example…
Continue Reading Lesson In Marketing From The Balloon Dude
