So my little bro, David, is just a good kid going to college trying to make a few extra bucks to pay the bills.
The other day while we were playing Call of Duty 4 online, he tells me he thought it would be cool if he could give some guitar lessons in his spare time to earn some extra cash-o-la.
So I said dude, let’s throw up a craigs list ad using some of my basic boot camp marketing strategies.
And I do mean basic stuff like:
- An attention getting headline
- A few rapport building dear friend paragraphs.
- Some social proof (testimonials)
- A back story (How he “accidentally. stumbled upon” an amazing method for teaching you to jam on the guitar .10x’s faster and better)
- A clear call to action
- Some free bonuses
- A sense of urgency (I only have 2 spots left)
- And an attention getting subject line
The ad Kicked ass, and he starting getting prospects left and right…but that’s not the most amazing part.
Let me explain
The entrepreneurial gene must be in our family because, before I knew it, my little brother hired a guy to TEACH his lessons while he just SITS BACK and spends about an hour a week marketing on craigslist.
And the crazy thing is, he’s never spent a damn dime out of his pocket on marketing!
Check out this KILLER interview with my little brother, David.
Enjoy!
[media:http://www.stevehochman.com/audio/david1100.mp3]
Or you can download it below by right clicking and “save target as” or “save link as”
Download MP3
By the way, if you want to see what one of David’s high conversion Craigs list ads look like click here
It’s so cool how the same basic methods that kick ass for boot camp marketing, also work for guitar marketing.
Hell, they don’t just kick ass, when you know how to market, you can completely DOMINATE your NITCH
(It’s almost like you have an unfair advantage over everyone else in your industry)
Dude, just think, my baby bro is raking in the dough just spending 30 minutes a week on his guitar lessons biz, while his friends are slaving away at crappy jobs they hate.
Makes me proud to be a BIG BROTHER 
To Learn more about my little genious bro David,
and his craiglist marketing biz, you can contact him
at DTendrich@gmail.com
Great stuff man…awesome how this stuff really translates into so many different industries!
And if you ever feel like losing on COD4, my gamertag is killacaseyg
Keep the good content coming Steve
Casey G
Comment by Casey G — March 24, 2009 @ 1:17 pm
Hey Casey,
Thanks man… And I’ll lookout for you on COD4!
Steve
Comment by Steve Hochman — March 24, 2009 @ 1:38 pm
I love this post. Just from the few tips I realize that I will also implement several different CL ads that will. CL is is chainging and making “the game” harder put we just got to keep it going.
PEACE MAN
Nii
Comment by nii wilson — March 24, 2009 @ 2:02 pm
I got lots out of that. It was nice to see an example of how he did it. I live in Atlanta so i may have to take advantage of his services so he can help my business sky rocket too.
Comment by Jason - Atlanta Trainer — March 24, 2009 @ 6:49 pm
Hey bro,
Awesome post
I really got a lot out of the tips you provided 
Thanks for the interview, and the constant motivation. You are the sexiest, I mean, coolest big bro ever.
If anyone has any questions about copy writing, or making striking ads for your business, feel free to e-mail me at DTendrich@gmail.com
Thanks again bro,
Dave
Comment by David Tendrich — March 24, 2009 @ 7:51 pm
Great interview boys…
Little unsure where it was headed at the start… down the shitter by the sounds of it… but came back strong and some killer tips..
Just goes to show what a little creativity and a set of knackers can do for a blokes bank balance…
Lovin the posts Mr. Hochman
Cheers
Adam Toohey
P.S. Some of that was in Aussie.. lemme know if you need it in English
Comment by Adam Toohey — March 24, 2009 @ 8:12 pm
Hey Adam… Are knackers like ball? I want to learn Aussie!!!
Steve
Comment by Steve Hochman — March 24, 2009 @ 10:03 pm
Great job little bro!
Some would say that you have an unfair advantage having a bro like Steve Hochmister but…the hell with ‘em.
I say, use the hell out of Steve and keep raking in the cash baby!!!
Donovan “DFitnessguy” Owens
Comment by Donovan "DFitnessguy" Owens — March 25, 2009 @ 2:37 am
Steve…
Indeed… Knackers are the Aussie equivalent of big hairy cojones
Lesson #1 in Aussie101 completed
Comment by Adam Toohey — March 25, 2009 @ 6:54 am
The steps are so simple but very powerful!!!! Thanks for sharing!
Comment by Marin — March 27, 2009 @ 5:37 pm
Does anyone know how add pic and color text on craigslist ads
Comment by Bobby — March 29, 2009 @ 6:45 pm
hey Bobby,
My little brother left his email at the end of this post…
I’m sure if you emailed him he would tell you how.
Steve
Comment by Steve Hochman — March 29, 2009 @ 7:54 pm
i clicked on your link for your brothers cl ad and its says it has been removed by author?
where else can i see it?
thanks
john
Comment by john — April 13, 2009 @ 6:58 am
Hey John,
He is constantly putting up new ads…
One way to see his ads is to go to http://www.craigslist.com
for Antlanta Georgia.
click lessons.
in the search box type in visionary jammers.
Or you can email him at dtendrich@gmail.com
Comment by Steve Hochman — April 13, 2009 @ 7:07 am