Comments on: Insane Interview With The #1 Fitness Business And Marketing Authority In The Friggin World… Bedros Keuilian! http://www.stevehochman.com/2009/03/15/insane-interview-with-the-1-fitness-business-and-marketing-authority-in-the-friggin-world%e2%80%a6-bedros-keuilian/ Boot Camp Marketing Tactics and Strategies For Boot Camp Instructors Personal Trainers, And Fitness Entrepreneurs Tue, 07 Feb 2012 04:11:18 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Marin http://www.stevehochman.com/2009/03/15/insane-interview-with-the-1-fitness-business-and-marketing-authority-in-the-friggin-world%e2%80%a6-bedros-keuilian/comment-page-1/#comment-597 Marin Sat, 28 Mar 2009 01:51:24 +0000 http://www.stevehochman.com/?p=351#comment-597 this information is priceless... thank you. you are both SO AWESOME for sharing! this information is priceless… thank you. you are both SO AWESOME for sharing!

]]> By: Marin http://www.stevehochman.com/2009/03/15/insane-interview-with-the-1-fitness-business-and-marketing-authority-in-the-friggin-world%e2%80%a6-bedros-keuilian/comment-page-1/#comment-596 Marin Sat, 28 Mar 2009 01:51:01 +0000 http://www.stevehochman.com/?p=351#comment-596 this information is priceless this information is priceless

]]> By: Jason - Atlanta Trainer http://www.stevehochman.com/2009/03/15/insane-interview-with-the-1-fitness-business-and-marketing-authority-in-the-friggin-world%e2%80%a6-bedros-keuilian/comment-page-1/#comment-595 Jason - Atlanta Trainer Sun, 22 Mar 2009 22:02:34 +0000 http://www.stevehochman.com/?p=351#comment-595 Thanks for the great tips. I like the aspect of being open and honest. I will start to be more personal on my sites. Thanks for the great tips. I like the aspect of being open and honest. I will start to be more personal on my sites.

]]> By: Michael Duivis http://www.stevehochman.com/2009/03/15/insane-interview-with-the-1-fitness-business-and-marketing-authority-in-the-friggin-world%e2%80%a6-bedros-keuilian/comment-page-1/#comment-594 Michael Duivis Wed, 18 Mar 2009 07:26:14 +0000 http://www.stevehochman.com/?p=351#comment-594 Wow man, Bedros starts sounding like a PUA around minute 20. Awesome interview guys! Wow man, Bedros starts sounding like a PUA around minute 20.

Awesome interview guys!

]]> By: Marlon http://www.stevehochman.com/2009/03/15/insane-interview-with-the-1-fitness-business-and-marketing-authority-in-the-friggin-world%e2%80%a6-bedros-keuilian/comment-page-1/#comment-593 Marlon Mon, 16 Mar 2009 20:35:01 +0000 http://www.stevehochman.com/?p=351#comment-593 Great stuff. Please send me info on upcoming seminars or workshops. Great stuff. Please send me info on upcoming seminars or workshops.

]]> By: Marlon http://www.stevehochman.com/2009/03/15/insane-interview-with-the-1-fitness-business-and-marketing-authority-in-the-friggin-world%e2%80%a6-bedros-keuilian/comment-page-1/#comment-592 Marlon Mon, 16 Mar 2009 20:32:51 +0000 http://www.stevehochman.com/?p=351#comment-592 You guys are awesome! Certainly the BEST of the best. I learn so much and laughed also. This information will help me earn more more money. Thanks again and I look forward to hearing more from you. Thanks. You guys are awesome! Certainly the BEST of the best. I learn so much and laughed also. This information will help me earn more more money. Thanks again and I look forward to hearing more from you. Thanks.

]]> By: georgette pann http://www.stevehochman.com/2009/03/15/insane-interview-with-the-1-fitness-business-and-marketing-authority-in-the-friggin-world%e2%80%a6-bedros-keuilian/comment-page-1/#comment-591 georgette pann Mon, 16 Mar 2009 19:37:30 +0000 http://www.stevehochman.com/?p=351#comment-591 Thank you! Well I'm not sure how many different ways we need to say it but group training,fitness bootcamps and / or partner training is almost a must if you want to leverage your time and increase profits simultaneously..without factoring the ecomony into the equation.:) Thank you! Well I’m not sure how many different ways we need to say it but group training,fitness bootcamps and / or partner training is almost a must if you want to leverage your time and increase profits simultaneously..without factoring the ecomony into the equation.:)

]]> By: Kenny http://www.stevehochman.com/2009/03/15/insane-interview-with-the-1-fitness-business-and-marketing-authority-in-the-friggin-world%e2%80%a6-bedros-keuilian/comment-page-1/#comment-590 Kenny Mon, 16 Mar 2009 16:33:03 +0000 http://www.stevehochman.com/?p=351#comment-590 That was a great call, and by the way Steve thanks for the contracts! You guys are really on it and I'm glad to be a part of it! Kenny That was a great call, and by the way Steve thanks for the contracts!
You guys are really on it and I’m glad to be a part of it!

Kenny

]]> By: John http://www.stevehochman.com/2009/03/15/insane-interview-with-the-1-fitness-business-and-marketing-authority-in-the-friggin-world%e2%80%a6-bedros-keuilian/comment-page-1/#comment-589 John Mon, 16 Mar 2009 11:58:21 +0000 http://www.stevehochman.com/?p=351#comment-589 Great Interveiw!! looking forward to seeing you at Fitness Business Summit. Great Interveiw!! looking forward to seeing you at Fitness Business Summit.

]]> By: Noel Lyons "multiple income streams" http://www.stevehochman.com/2009/03/15/insane-interview-with-the-1-fitness-business-and-marketing-authority-in-the-friggin-world%e2%80%a6-bedros-keuilian/comment-page-1/#comment-588 Noel Lyons "multiple income streams" Mon, 16 Mar 2009 11:06:03 +0000 http://www.stevehochman.com/?p=351#comment-588 Always great listening to both you Steve and Bedros - therapy for me too because you guys really "get it" whilst here in the UK, so few do! The opportunity lies in evolving the model from a 1-to-1 "personal" PT model to a 1-to-many "celebrity" CT model Where instead of "if i give this, I get that" employee-like (equal exchange) mindset - it demands a value exchange of more like 10-100X in return. Where you are then judged by the size of your client/customer base (market penetration) versus your hourly rate(client-centric vs ego-centric) And you attract rather than chase clients because it is so clear who you are, who you serve, and exactly what results they can expect (eg you are highly specialised) BUT information is plentiful! It's all in the packaging - qualities like inspiring, entertaining, the experience you provide etc Great call! Noel Lyons Always great listening to both you Steve and Bedros – therapy for me too because you guys really “get it” whilst here in the UK, so few do!

The opportunity lies in evolving the model from a 1-to-1 “personal” PT model to a 1-to-many “celebrity” CT model

Where instead of “if i give this, I get that” employee-like (equal exchange) mindset – it demands a value exchange of more like 10-100X in return.

Where you are then judged by the size of your client/customer base (market penetration) versus your hourly rate(client-centric vs ego-centric)

And you attract rather than chase clients because it is so clear who you are, who you serve, and exactly what results they can expect (eg you are highly specialised)

BUT information is plentiful! It’s all in the packaging – qualities like inspiring, entertaining, the experience you provide etc

Great call!
Noel Lyons

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