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Getting On The First Page Of Google Ain’t That Complicated… What The SEO "Experts" Don’t Want You To Know About!

Posted by stevehochman on Tuesday, February 24th, 2009

 

Ok, time go on another RANT!

p9_1I’m typing fast and not using spell check cuz I’m friggin pissed so please excuse the spelling and grammar mistakes.

I just had a personal trainer (Who is a VERY close friend of mine) ask me what I thought about a Google SEO (Search Engine Optimization) company that said they could get her on the first page of Google for her key words for (GET THIS) $1,999 a month with a three month cancelation notice clause…

W.T.F.!!!!!

MAN! These SEO scam artists suck… and I’m gonna blow the lid off the whole search engine mystery RIGHT FRIGGIN NOW…

Don’t get me wrong, there’s a handful of KICK ASS fitness marketers that really do it right, like my buddies Chris McCombs and Bedros  Keuilian, who hold NOTHING back – But I know this is gonna piss a lot of those fake “Internet marketing experts” off… but I REALLY DON’T CARE!

I don’t…

What the HELL are they gonna do to me anyway?

You see when you know this stuff, it gives you the POWER tell those guys to take-a-hike… And I say, screw anyone who trys to scam fitness professionals, keep them in the dark, and hold back from valuable (yet simple) fitness business building information…. Screw THEM!

p9_2So first, here’s 4 reasons why you want to avoid SEO companies like a BAD CASE OF HERPES:

1. They’re a big rip off!

2. If you stop using them, you disappear off Google.

3. Google hates link-farms, It can get you “Google Slapped!”

4. You’re forced to stay helplessly dependant on SOMONE else.

So, here’s the secrets that those  ”SEO experts” DON’T want you to know about… S.C.R.E.W. THEM!

My Googlenator Method – Phase 1

p9_dub1. Put your city and only 2 or 3 of your major key words in the title tag of your site.  (For example, Tustin Boot Camp-Fitness Boot Camp In Tustin Ca-Bootcamp)

If you don’t adjust your title tag, then your site will most likely NEVER show up anywhere near the first page on the search engines.  And if you go for too many key words then they will be too diluted.

2. Use those same key words in your description tag.  (For example, Brand new Boot Camp in Tustin guaranteed to melt 20 lbs and in 8 weeks.  See Tustin fitness boot camp testimonials here)

3.  In the key words tag, only go for one city per site.  (For example, Tustin boot camp, bootcamp in Tustin, fitness boot camp Tustin ca)

4.  Make sure you have a headline on your site and it’s bigger font size then any other font on the page.  This is also called an h1 tag. Google puts some heavy weight on it so make sure you

p9_5

include you search words in it.

For example, “Who Else Wants This Tustin Boot Camp To Tone Your Stomach And Make You Drop 19 Lbs In Just 8 Weeks?”

5.  Include a sub-headline with your key words in it.  The sub-headline is also referred to as the h2 tag.  This carries some SEO weight too.

6. Have a lot of killer content on the home page of your site, as opposed to breaking your site up into several small pages.  Google loves relevant content.

(Tip – Include tons of testimonials on your home page.  Edit them yourself.  It’s a great way to get lot of key word density. Example testimonial, at the Tustin Boot Camp, I lost… Blah, blah, blah… Mrs. Jones Tustin Ca)

7.  Put your key words in the “Alt Tags” of your images.  Again, more keyword density.

8.  Make sure your key words flow and do not look too spamy.

9.  Build links by submitting article to FREE sites like EzineArticles.com and submityourarticle.com.

Make sure that when you write an article, (with out sounding salesy, put your key words in the title and then a couple times in the article body.

In the resource box put an html code   link that includes your top key words and website.  (Here is the code you will need)

<a target="_new" href="http://www.(your website here).com">
(Your key words here) </a> 

You see, an html. link with your targeted key words is looked upon by Google as WAY more important than a regular link.

Tip – If you don’t feel like writing articles you can use sites like need-an-article.com to write them for you.  (FYI- Use all these sites at your own risk… I don’t endorse them, but I personally have had great results using these resources and it’s a HELL OF A LOT better than spending $350 to $800 for a single press release!)

Next… My Googlenator Method Phase 2

p9_610. Create 8-10 websites using ALL OF THE ABOVE STRATEGIES for your surrounding cities.  Especially cities that don’t have a lot of SEO competition for your key words.

If you follow the Googlenator method correctly, these “City sites” should start popping up in position 1-3 on the first page of Google pretty quickly.  Put up about 8 – 10 of these “City sites.”

Next put a site map at the bottom of all of your sites linking all of them together.   Make sure you use key words in your anchor text like – Boot Camp (City name).  Now Google will see that not only do you have a massive amount of relevant content, but you also have 8-10 sites linked together that all come up on the first page for their search terms.  This combination carries TONS of Google juice.

11.  Now that you have a powerful Google presence, you can search in other states and cities for non-competitors who have sites that are in the 1-3 position for your same key words.

For example, if you have a boot camp or personal training biz in California, you can find someone who has the same type of biz and comes up in position 1-3 for the same key words in New York.

Contact them and ask if you can trade links in each other’s site maps.  It’s totally cool because someone in California is not gonna click on a link that says ‘boot camp in New York’… And vice versa.

THAT’S IT!

And the best part of all, its practically FREE!

See what my Googlenator Method did for my boot camp sites in only 3 weeks!


The Googlenator Method strikes again… This time for personal training!


I’m most likely gonna come under some MAJOR HEAT from the so called “SEO EXPERTS” for giving away their secrets… But like I said, I really don’t give a crap…

Let them get pissed, I’m tired of good hard working fitness professionals getting RIPPED OFF, SCREWED and kept IN THE DARK.

I hope this helps,

Steve

Ps.  Leave a comment with how you are going to use the Googlenator to DOMINATE the search engines!

 



20 Comments »

  1. It worked for me. lets hope none of my competitors read your blog.

    Comment by John Cusick — February 24, 2009 @ 5:21 pm

  2. Awesome post dude

    Comment by Ryan Orrico — February 24, 2009 @ 5:36 pm

  3. Dammit, I always forget Valerie’s pic is tied to that email address for some reason.

    Great stuff all around though

    Comment by Ryan Orrico — February 24, 2009 @ 5:37 pm

  4. Steve!

    This post is the SHIZNIT!

    I’m building a systems binder, and all I have to do is print out these blog posts.

    Rock on!

    Comment by Luke Wold — February 24, 2009 @ 6:08 pm

  5. Amazing post Steve! funny, entertaining, and soo true SEO people are nuts!

    Comment by Sarah — February 24, 2009 @ 6:09 pm

  6. Wow. Just wow. You weren’t lying when you said you have some juicy stuff on here!

    Comment by Mike L. — February 25, 2009 @ 10:53 am

  7. Thanks Bro,
    This is some REALLY GREAT Stuff here !!!! Excellent Content AS USUAL !!! Keep on Rockin…..

    Comment by Tarvin Durbin — February 25, 2009 @ 4:29 pm

  8. I get hate mail from my competitors all the time wonering how I do it. It feels good being 1-5 on Google! Thanks for all the help!!!

    Comment by Ryan — February 25, 2009 @ 4:48 pm

  9. Steve,
    Your info is great brother! It can and will help each of us big time,but you have to stop putting pictures up on your blog of my ex-girlfriends (Second picture from the top- it wasn’t my fault it was beer-thirty and pickins were slim)
    Thanks for all you have been doing to help us blast through this crappy economy and keep pushing forward to a better more productive place.
    Justin

    Comment by Justin — February 25, 2009 @ 6:36 pm

  10. Wow!, Good Stuff… Thank You!

    Comment by Angel — February 25, 2009 @ 7:49 pm

  11. JUSTIN – WTF! That’s hard core dude… Well I guess if you squint your eyes really tight she’s not bad LOL
    Steve

    Comment by Steve Hochman — February 25, 2009 @ 8:00 pm

  12. Steve,
    This is very cool.
    Really great info.

    Congratulations on your new site.
    You’re doing a great job with it.

    Comment by Alexander Morentin — February 26, 2009 @ 9:05 am

  13. I am going to start today to make sites for communities in my city. I am excited to see how this will increase my page ranks. Thanks for the great tips.

    Comment by Jason — February 26, 2009 @ 11:17 am

  14. Steve,

    When you say 8-10 websites…you mean 8-10 actual sites with their own domain name? You’re not saying 8-10 pages optimized for those keywords?

    Awesome info by the way!

    Comment by Aron — April 2, 2009 @ 9:54 am

  15. Excellent. How would this work for non-local stuff. For example, I got to the #1 on Google for my football content site, but am having trouble with my sales site. Just change the city to another key word?

    Thanks,

    Steve Morris

    Comment by Steven Morris — April 10, 2009 @ 2:38 pm

  16. Steve, I got to tell you, you just saved me hundreds of dollars, your SEO strategy worked like a charm, in minutes I got to the top of google, minutes!!! You are the mofo man mofo

    Comment by chris rose — June 28, 2009 @ 2:50 pm

  17. You’re the man.. I only began to change a subheading and put that same words into my description like you said… wow..I moved up to 6th on the first page..lol..now just to make the mountain come to Moses..

    Comment by Marliza — December 19, 2009 @ 1:07 am

  18. Steve, you have gone way passed teh line of being a great bloke and helping trainers out with killer content. this is off teh hook. I have been researching for so long trying find blogs that detail everyrthing you just have. i cannot thank you enough.
    1 question though: who do you use to just “create 8-10 websites”?

    keep on truckin’

    OWF

    Comment by OWF Group Training — April 28, 2010 @ 3:26 am

  19. Thank you for the tips. I am incorporating them right now. Hope it works for me. All I want are 5 more clients

    Comment by Trainer Jo — May 9, 2010 @ 9:07 pm

  20. This stuff works great but jump on my free 10 days of coaching Tuesday the 11th and I’ll tell you how to get 5 clients way faster…

    Comment by stevehochman — May 9, 2010 @ 11:08 pm

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