I was thinking of this video when I was writing my resume! Can you please post the video again? It doesn’t seem to work…

Thanks bro!

I REALLY like reading your blog and your ideas are amazing;
However, don’t you think your being a bit harsh with your hiring concepts? Don’t you think that a potential employee who could market themselves to YOU might become your competition very quickly?

I would tend to think that as a business owner, you would want to look for someone with the ultimate “potential” to be groomed into a trainer that is loyal and works hard for YOU, your facility and YOUR clients. As a former business owner myself, (I was in the music business before fitness and owned a very profitable night club), I tried to hire people that I could easily train to follow my systems.

I looked for staff that would be loyal and honest to me and my venue and that would treat me and my customers with respect.
I had a staff that worked different areas of my business so that everything ran like a well oiled machine. I did not care if they did not understand my marketing, only my sales system and customer service policies. I’d be skeptical of hiring staff that could possibly be coming to work for me, just because they were trying to learn my systems and later become my competition.

Lotsa people ask me to check out their resumes and give feedback.

Now I can just send them to this video!

Thanks!

Luke

Great post! Its amazing how much we as trainers boast about our experience and certifications but in reality our clients don’t give a shit about it. All prospects and clients care is that they are getting results from a kick ass instructor who is gonna give them what they want.

I can’t tell you how many times I pissed off other trainers when I 1st started out as a trainer with only 1 certification in a chain health club with so many trainers. I never once bragged about my experience (hell I was 18 when I started), what I did was promised and delivered results. Ultimately I became the top trainer in sales in the entire district. That pissed off so many trainers esp the ones with degrees and a ton of certifications.

Hell a lot of those master trainer clients wanted to train with me because they saw the results and how much fun we were all having. I may have been inexperienced as trainer but I brought a ton of money to the gym and became a GM at just the age of 19.

So yeah bro I will def be looking for that type of presentation when I get resumes sent to me.

Tarvin