AAARRRRRHHH!
I just got off the phone with a fitness trainer that I KNOW will never make six-figures and MAY eventually have to get a second job…
Why?
Mind set, ego, pride, arrogance, he “knows it all”
So now that I’m revved up it’s time for me to get on my “soap box” for a little rant!
If you have been stuck with the same 6 to 10 clients for the last six months…News flash, what your doing AINT WORKING!
Get some help from people who consistently make 6 to 7 figures in your industry cuz chances are it’s not by ACCIDENT…
If you want to get to a certain income level in your fitness business then follow this 3-step-plan used by successful entrepreneurs.
1. Set your goals, and assess where you are in relation to your goals.
2. Find people who have already done what you want to do… Ask them what to do.
3. Then DO IT!
Sound simple? It is.
That’s why it drives me so fu#$ing crazy when fitness trainer DON’T do it.
But that’s not why my undies are in a bunch.
The trainer I just got off the phone is making one of the top stupid profit killing mindset mistakes… And he can’t even see it.
Since he does group training I gave him a simple fail-proof plan to get to 6-figures in six months.
Grab 20 people and tell them you’ll train em for $15 per session 3x per week (On auto debit) if they swear to try to refer you people… (It is so easy to find people to train for just $15 per session!!!)
Let’s do the math…
$15 per session x 3 = 45
45x 52 weeks in a year = $2340
$2340 per year x 20 clients = 46,800 (or 3900 per month)
Charge the next 10 referrals 35 per session 3x per week which = $455 per month each.
If you only got 2 referrals a month (Dude that’s so easy!!) from you human billboards you would have 10 in 5 months…
So check this out:
20 human billboards, 15 per session 3x per week = $3900 per month.
Then add the additional income from the 10 referrals (10×455 = $4550 per month)
Whatch this!
$3900 + $4550 = $8450 per month X 12 months = $101400 per year!
So do I hear, dude, Steve, that’s so easy. You’re a genius… I’m gonna name my first born after you… THANK YOU!!!!!!!!
Nope…
Instead (imagine this in a whinny voice) “I-don’t-want-to-devalue-my-training…”
WTF!?!?!?!
Dude… This way you make 6-figures, have security, and don’t have to get a SECOND JOB!
Your way you can barley pay your bills and if a flew goes around you may be forced to live on the streets…
Avoid making the same mistake that is guy made…
Get over yourself… Drop the ego… and think like an entrepreneur (good thong for spel chack)
OK… I’m going to get off my soap box.
Hi,
how is it going? My name is Jackie and I am one of Orange County Top Personal Fitness trainer. I went from working my butt off and barely making a living. But after I use Steve Human Billboard techniques and other advises that he give me, I went from making chump change to 5 to 7k + with in 6 month. Unfreaking unbeliebable!!!! And I am going to hit 6 figures this year baby.
Thank Steve….! = )
Jackie
Hawaiian ;- )
Comment by Jackie Nguyen — February 20, 2009 @ 9:07 pm
Steve your are killing it like a Terminator. Thanks for the info. That was basic but right on. Too many 1 on 1 trainers are still stuck in the gym (CORPORATE) drone mentality that if I train 1 person for cheap yet they refer me 10 paying people I am devaluing myself. That’s insane.
Thanks for this post.
I will try this technique and get back to you.
Can’t wait to hear more from you man.
PEACE,
Nii
Comment by Nii Wilson — February 21, 2009 @ 10:41 am
The way I see it, There are alot of people out there like him…Let’s face it…the world is full of people that will never “get it”
I say let them keep on struggling and I’ll be the one who comes in behind them and be training all the clients they’ll never get..
Some people can’t be taught, and you know this to be true. As the old saying goes…
“You can lead a horse to water, but you can’t make him drink”
Thanks Again for the insight,
Tarvin
Comment by Tarvin Durbin — February 22, 2009 @ 4:06 pm
Hey Steve
How many clients would you recomend that you should train in 1 session ? would you keep it low 3-5 people, or would you try and pack it out with 15 ???
Thanks mate this website is awesome insight into the industry as i am recently qualified and what to start my new business next week
Tom
Comment by Tom — March 13, 2009 @ 6:22 am
I like to keep my numbers low max 6 people. Would you still suggest this type of plan?
Thanks for the info
Comment by Jason — April 1, 2009 @ 7:30 pm
Hey Jason,
That all depends if you are running a boot camp or personal training (sounds like personal training)
So here’s my advice (with out knowing the exact details of your program)
Fill all the spots you can with the max number of clients you can take…
If you have 4 one of your hours then fill it with two more “human billboards at 15 per session (195 per month)
Now, when you are completely full, find some local trainers that ROCK and say this…
I am full, and cant take on any new clients… I will give you all my referrals and split the income with you 50/50
Now, you can start having other trainers work to make YOU money!
This shit works!
Steve
Comment by Steve Hochman — April 1, 2009 @ 8:33 pm
Yo Steve!
I filled up all of my personal training hours with this, and now I’m 100% focused on getting peeps in my fit body bootcamp.
I’ve just signed on a new trainer and h’s using this method and getting my referrals, for that 50/50 split.
Thanks for everything!
~ Luke
Comment by Luke Wold — September 16, 2009 @ 11:25 am