Posted by stevehochman on Thursday, February 26th, 2009
My best bud Chris McComes gets totally personal as he tells about his life before he became he became the KING OF ALL SOCIAL MEDIA – And the revelations that would change his life FOREVER!”
In this RARE “behind the curtain” Interview with Chris McCombs you will learn
- The most common Internet marketing mistakes, and how to avoid them.
- How to “write” a testimonial.
- When you SHOULD and SHOULD NOT put prices on your website.
- Exactly how Chris grew his fitness business.
- The 3 most important things you NEED to do on your website.
- What books changed his life.
Continue Reading From Living With Mom, Not Having An Email Account And Selling Drugs To Becoming The #1 Fitness Internet Marketer – My Buddy Chris “The Market Annihilator” McCombs Tells All…
Posted by stevehochman on Tuesday, February 24th, 2009
Ok, time go on another RANT!
I’m typing fast and not using spell check cuz I’m friggin pissed so please excuse the spelling and grammar mistakes.
I just had a personal trainer (Who is a VERY close friend of mine) ask me what I thought about a Google SEO (Search Engine Optimization) company that said they could get her on the first page of Google for her key words for (GET THIS) $1,999 a month with a three month cancelation notice clause…
W.T.F.!!!!!
MAN! These SEO scam artists suck… and I’m gonna blow the lid off the whole search engine mystery RIGHT FRIGGIN NOW…
Continue Reading Getting On The First Page Of Google Ain’t That Complicated… What The SEO "Experts" Don’t Want You To Know About!
Posted by stevehochman on Tuesday, February 24th, 2009
Let’s face it, if your not using video in your fitness marketing, you may be kicking your own ass.
There’s so much you can do with YouTube videos: Embed them on your site, link to them in emails, Even have them show up on the first page of Google.
I shot this quick video to show you how to get videos on YouTube in just 5 minute.
Enjoy
Posted by stevehochman on Sunday, February 22nd, 2009
I just picked up a resume that some trainer left for me. A resume is no different then any other marketing piece – It’s designed to sell… YOU!
But here’s the problem with this trainer, and so many others… He has NO CLUE about marketing. And what’s worse, he probably thinks he’s a marketing BAD ASS and it’s the economy not his CRAPPY marketing causing his fitness business to take a nosedive.
Continue Reading Crappy Resume = Crappy Fitness Marketing
Posted by stevehochman on Sunday, February 22nd, 2009
When I found out that my good buddy “7-Figure Studio Sam” A.K.A. “The Studio Killer Sam” had his own menu in dozens of restaurants all over Chino Hills, positioning HIM as the local expert, I had to find out how he did it.
Just imagine if everywhere your prospect turned, there you were being positioned as the LOCAL FITNESS GURU!
As usual, in this interview Sam holds NOTHING back as he reveals step-by-step how he literally became a local fitness celebrity.
And the coolest part is, Sam lays out a plan for you to EASILY do it too.
Enjoy.
[media:http://www.2nextlevelfitness.com/stevehochman/audio/sam_menu.mp3]
Or you can download it below by right clicking and “save target as” or “save link as”
Download MP3
Even huge corporate chain restaurants like Johnny Rockets have Sam’s special menus on their tables… Check it out!
Continue Reading How “7-Figure Studio Sam” Gets Restaurant Owners To Literally Beg Him To Do A Review!
Posted by stevehochman on Sunday, February 22nd, 2009
I clearly remember that empty feeling as I was driving home from an intro session -Those six heart wrenching words rattled around my noggin. “I-NEED-TO-THINK-ABOUT-IT.”
And that’s not all
There’s five more phrases that have had the same instant “buzz kill” affect on me…
1. I need to discuss it with my spouse.
2. I have to check my finances.
3. I can’t afford it.
4. I need to see if I can fit it in my schedule.
5. I don’t want to start today, I was just “checking it out.” (WTF!)
I would much rather have someone say that they didn’t like the workout, or I smell, or I just totally suck (Ok, that would be pretty bad too).
But here is the good news.
You are about to learn how to NEVER have that happen again… EVER!
(And no, It does not involve using a 44 magnum) It’s actually way simple.
Continue Reading How To Close 97% Of Clients In 6 Words Or Less
Posted by stevehochman on Wednesday, February 18th, 2009
Last week one of my favorite trainers (Who is smoking hot!!!) sent me a pretty crazy text.
Here is what it said.
“Hey Steve, here’s the real deal. My boyfriend and I broke up a week ago and I moved out. I’ve been living out of my car and staying with friends all over Orange County and it’s really starting to suck. I need to blow up my business HUGE in the next 3-6 weeks cuz if I don’t by then, I’ll have run out of places to stay. Can I do this and will you help me?”
So I did what anyone in my position would have done… I told her she can stay with me (Kidding)
I said I would help her create a what I call a “Human Billboard” lead generating email.
Now, for an email to be a lead magnet it has to have what I call the big 3:
1. An attention grabbing subject line. If your subject line looks spamy or boring, it won’t get opened.
2. A compelling story. This is critical because it gets your prospects defenses down and softens them up for your pitch. If you don’t give your prospect a darn good reason for your special offer, then they will be skeptical.
3. A clear CALL TO ACTION. You gotta tell them exactly what to do, how to do it, and what they will miss out on if they don’t do it right away.
I cut and pasted the exact email that pulled $3,315 in 4 days below.
See if you can figure out why it worked so well…
Continue Reading How My Human Billboard Fitness Marketing Strategy Made One Trainer $3,315 In 4 Days
Posted by stevehochman on Sunday, February 8th, 2009
AAARRRRRHHH!
I just got off the phone with a fitness trainer that I KNOW will never make six-figures and MAY eventually have to get a second job…
Why?
Mind set, ego, pride, arrogance, he “knows it all”
So now that I’m revved up it’s time for me to get on my “soap box” for a little rant!
If you have been stuck with the same 6 to 10 clients for the last six months…News flash, what your doing AINT WORKING!
Get some help from people who consistently make 6 to 7 figures in your industry cuz chances are it’s not by ACCIDENT…
If you want to get to a certain income level in your fitness business then follow this 3-step-plan used by successful entrepreneurs.
Continue Reading The Difference Between Stupid Fitness Trainers And Successful Entrepreneurs
Posted by stevehochman on Sunday, February 8th, 2009
In this Interview Sam “The Studio Killer” Bakhtiar holds NOTHING back as he reveals how he uses system and outsourcing to make over a million dollars a year with his fitness studio.
Your gonna defiantly get out your pen and paper for this interview.
And what ever you do don’t blink because every second is filled with PT biz gold!
Enjoy
[media:http://www.stevehochman.com/audio/sam.mp3]
Or you can download it below by right clicking and “save target as” or “save link as”
Download MP3
Ps. At 6 minutes and 10 seconds into the interview Sam give away how his simple, but genius client retention technique…
Pss. At about 15 minutes into the interview Sam describes the exact method he uses to consistently turn a $3,200 investment into $50,000!
Posted by stevehochman on Sunday, February 8th, 2009
I was chilling in my Jacuzzi in my backyard tonight just letting my mind wander.
And it hit me
I can teach marketing tactics to personal trainers and boot camp instructors all day but it wont do a damn bit of good if you can’t get clients to truly love you… I didn’t say like you… I said friggin LOVE you!
So I grabbed my cell phone (almost dropped it in the water) and recorded a memo of ten things fitness trainers can do to get clients to RAVE about you!
1. Give your clients needless corrections to position you as an authority. This makes clients feel like they are getting even more value from you. When you make these “needless” corrections, act like it is the most important thing in the world (but only an expert like you would understand it)
When clients are doing squats my favorite is to say, “Bring your left foot out 2 millimeters… Perfect!”
2. Energy! Crank it WAY up! So many fitness trainers are stale and boring… F#$k that… Each session is a performance… It’s Showtime!
3. Greet your clients like a dog.
4. One of the strongest human emotions is the desire feel important.When you client walks in at like she’s the friggin president of the United States!
5. Give off a huge client appreciation vibe. If it wasn’t for them you would have a lame 9-5 job (YUCK)
6. Have a secret fitness formula.
Continue Reading 10 Ways To Get Your Clients To RAVE About You
