Posted by stevehochman on Wed. Oct. 1st, 2014
$5,000 in extra revenue in one week. All the result of doing nothing more than sending out three short emails to your boot camp marketing email list. Does that sound pretty decent?
What if that $5,000 in turn led to an extra $83,000 this year?
Josh Carter did it and he’s put the entire promo together in a package for others to use, including the three emails for you to cut and paste. Let me tell you what he did.
Josh wrote up these three emails and sent them all out to his email list over the course of a week. The offer he made to the list was for his 28 Day Fit for Fall Challenge, which sold for $98 (two payments of $49). In that one week, he’d gotten 55 people to sign up, netting him $5,390. But that’s just the tip of the iceberg.
Based on Josh’s conversion rates, he’ll turn those 55 people into 35-40 new clients paying $197 each month with monthly recurring billing (EFT). At minimum, that’s an additional $82,740 revenue. From three simple emails that you can get here.
Like I said, Josh put a promo package together to make it easy for you to duplicate his results, whether you’ve been in business two months or two years.
Here's what you'll get with it....
Posted by stevehochman on Fri. Sep. 26th, 2014
There is definitely a huge difference between the way that successful people think and the way that unsuccessful think. In fact there are several huge differences. In working with and getting to know a lot of very successful fitness business owners and also coaching and mentoring some unsuccessful entrepreneurs, I’ve found that the way people think has everything to do with the way they run their businesses and how well they do it. If you’re starting a fitness business, you want to do so with a mindset that is programmed for success.
Let me share with you some of the really important differences in mindset between the successful and the rest of the world.
Successful people don’t focus on the problem, they focus on creating the solution.
How many meetings have you been to where everybody sat around griping about a problem – all the money it was going to cost, how much of a hassle it was going to be, what kind of doom and gloom might result – and no one actually offered any solutions?
Truly successful people identify the problem and then move right on to creating the solution(s) to it. No doom and gloom. Just answers and a mindset that was already focused on being past the problem. They think outside the box and even have the courage to break all the rules in order to keep on the path to success.
Have you ever really watched a track athlete take the hurdles? Look closely. They’re not looking at the hurdle that’s right in front of them. They’re looking ahead to the next one.
Successful people understand that it’s okay to make money – the more their business grows, the more people they can help.
People have a preconceived notion that really successful people are totally focused on the money. In a way they are, but it’s more that they’ve given themselves permission to make more money. They know that the more money they’re making, the more clients they can help, the more staff they can employ and the more charitable work they can do.
Posted by stevehochman on Thu. Sep. 18th, 2014
There are all kinds of incredibly effective fitness marketing tools at your disposal. You could go spend one hour on RenegadeFitnessMarketing.com and learn enough to triple your business this month. You could check out some of the done-for-you marketing products available on this site and have in your hands everything you need to take your fitness business to the next level.
But if you don’t have the #1 most important fitness marketing tool – the right mindset – none of that will do you much good.
What I’m talking about here is getting rid of self-doubt. Specifically, two kinds of self-doubt. Doubt in your value and doubt in your abilities. Either one of them can cripple your business by keeping you from using the tools and strategies other people have used to become very successful.
Doubting Your Value
Maybe your mindset issue is doubting your own value. Not as a person, but as a trainer, leader and teacher. You don’t go out there and market yourself and your business because you don’t think you have anything valuable to share. You don’t talk to people about what you do or send out informative emails to your subscribers because you doubt the value of what you have to say.
Here’s what I have to say: the next time you walk into your fitness business, take a look at the clients there. Look at the client who’s laughing and smiling because she lost another inch or finally managed to climb a rope. Take a look at the guy who was fatigued and eating nothing but junk when he walked in three months ago.
What do you think your value is to them? What is the value of what you’ve helped them achieve? What will that value be five, ten or twenty years from now, when they’re living active, healthy lifestyles?
Posted by stevehochman on Tue. Sep. 9th, 2014
Your fitness boot camp marketing efforts should always be targeted toward one market group or toward promoting one aspect of your business. The shotgun approach to marketing (selling everything to everyone and everywhere) is extremely inefficient and costs more money while getting fewer results.
There are different factors that determine how and when you should change the focus of your boot camp marketing campaigns, and the changing seasons are one of the biggest. A lot of fitness businesses see a drop-off in incoming prospects and even in retention once the kids are back in school, but that doesn’t mean that fall should be considered a slow time for business. It’s just time to target your fitness boot camp marketing to a couple of specific groups and to shine a light on how your boot camp meets their needs.
Parents are a great group to target once the kids are back in school. There are a few reasons for this:
#1 – While the school years is really busy for parents, many stay at home and work at home parents have more flexible schedules during school hours.
#2 – Lots of parents overeat and let their exercise routines fall by the wayside during summer. Fall is a great time to show them how you can help them make up for it.
#3 – The holidays are approaching and that puts pressure on a lot of people to lose weight before the holiday eating season begins or to look good at parties and family gatherings. If they start now, they can make a lot of progress and often reach their goals by the time Thanksgiving arrives.
So what are some things you need to focus on when you’re marketing and selling your boot camp to parents?
Posted by stevehochman on Thu. Sep. 4th, 2014
I’ll bet at least a few of you are thinking, “Hey, none of my workouts could ever be called ‘relaxing’.” But that’s not where I’m headed.
Many people make the mistake of thinking that selling personal training is all about pointing out all of the great features and services you offer: lots of session times, low prices, early and late hours, or convenient location.
But that’s not why people buy personal training and 99% of the time, it’s not what makes them choose one fitness boot camp over another. It’s also not why people buy a particular vacation.
People choose a vacation because of two things: the results they want (where the vacation will take them) and the way it will make them feel.
People choose a personal trainer for the same reasons. If you’re trying to close someone based on anything else, you’ll most likely fail.
Think about some of the things a good vacation does for you:
It gets you somewhere (helps you reach a goal).
It helps you to get away from your everyday world and its to-do lists.
You meet new people you would not have met otherwise, who make you feel like you’re among friends.
Posted by stevehochman on Fri. Aug. 29th, 2014
If you’ve never been to one of the annual Fitness Business Summits or to one of the Fit Body Boot Camp World Conferences, this needs to be the year you change that. It very well could be the shot in the arm that your fitness boot camp marketing needs.
While the Fitness Business Summit is open to fitness entrepreneurs of all kinds, the Fit Body Boot Camp World Conference is open only to Fit Body Boot Camp owners. This is a learning and motivational event that many six and seven-figure FBBC owners swear by and the fact that most of them still attend it every year is awesome proof of its value.
During the two-day conference, you’ll have the opportunity to meet, get to know and learn from FBBC owners who have been where you are, and are now where you want to be. It’s a great time to ask questions, brainstorm solutions, find out which mistakes to avoid and which strategies are working really well for people who are extremely successful.
Many Fit Body Boot Camp owners have very close and longstanding friendships that were formed at one of the World Conferences and they count those relationships as not only important to their personal lives, but also to their growth as fitness business owners and trainers.
Posted by stevehochman on Mon. Aug. 25th, 2014
We talk a lot at Fit Body Boot Camp about the incredible value of having an email list and working it for maximum results. But we don’t talk as much as we probably should about how to start a fitness boot camp email list from the ground up. After all, most personal trainers aren’t all that experienced in marketing and as new boot camp owners, they need some guidance in getting those names before they can start building their business.
Luckily, building an email list isn’t as hard as you may think and no, you shouldn’t fall for some fly-by-night company offering to sell you a list. Those lists will be full of people who have been spammed to death, people who aren’t even a little bit interested in getting fit and people who changed their email addresses six years ago. It’s not that hard to get your own list going and I’m going to give you some very simple steps that will show you how to start a fitness boot camp email list and what to do with it to start making money and growing your boot camp business.
Step 1: Create and offer a free report, nutrition plan, mini-workout or other gift and advertise it on your website, your Facebook page, on Twitter and Google+ and everywhere else that you’re visible. Make it something relevant, something that provides real value, but keep it short and simple. Then let people know that you just need their email address and you’ll get it right to them. Now you have a list of people who are obviously interested in getting fit and healthy, so that means they’re more likely to be interested in your fitness boot camp, as well.
Step 2: Send them your free gift, but also deliver other great content to them on a weekly basis. This could be pre/post workout recipes, best ab exercises, an article on boosting metabolism or whatever you like. I would also strongly suggest you sign up for FitPro Newlsetter, which looks like a great fitness magazine, already contains great new content every month and you can also add your own content to it. It’s a great plug and play solution for high-value content.
Posted by stevehochman on Mon. Aug. 18th, 2014
In these days of reality TV shows, Videos and YouTube, everybody on the planet wants a share of the spotlight. For most people, it’s all about validation and attention. But that’s not the only reason to upload yourself. For the fitness professional, becoming known as a subject matter expert via social media can be boot camp marketing gold.
Think about some of the nationally or internationally-known fitness professionals out there. They all became known as experts in their niches and that is when they started making real money. Jason Feruggia is the strength and conditioning expert and his info products and programs sell. His articles are in Men’s Fitness and other respected publications. Mike Chang established himself as an abs expert on YouTube and now his Six Pack Abs programs have made him a wealthy man. Bedros’s huge reputation on YouTube as a boot camp marketing expert is what led Spike TV to call him up and ask him to act as an expert on their Gym Rescue series.
It used to be that getting on TV was the way to establish yourself as an expert. Look at Dr. Phil and Dr. Oz and every single person on HGTV. But now, people are establishing themselves as authorities on social media and then ending up on TV. But even if you don’t want to be a celebrity, you do want to take advantage of the huge boost it can give you in your boot camp marketing efforts.
We’ve always talked about the huge potential of marketing on Facebook, but this is one giant level above that.
Here’s what happens.
Posted by stevehochman on Wed. Aug. 6th, 2014
Many people make the mistake of focusing on the wrong selling points when it comes to fitness boot camp marketing. Too often, they focus on features and pricing, which is fine when you’re selling an espresso machine or a car, but it misses the mark when it comes to selling fitness boot camp programs.
The reason for this is that fitness boot camp marketing isn’t about selling your facility, your sound system, your juice bar or your pricing. It’s about selling your solutions to the client’s problems. It’s about selling your means of getting them to their goals.
Your prospects might think some of the features of your boot camp are nice or that your monthly fees are competitive, but what will sell them is the conviction that your program is their best chance to reach their goals, and fast. That’s the focus of your fitness boot camp marketing.
What’s really cool about being a Fit Body Boot Camp owner is that the very nature of our program makes that job so much easier than with any other fitness business. The fact is that we have the solution, we’re known for having the solution and there’s plenty of research that says it’s the right one.
If you haven’t seen it yet, we’ve just uploaded an awesome new explainer video on the Afterburn Workout. In it is pretty much every single point you need to sell virtually every prospect that walks through your doors. This is because it’s loaded with all of the ways that Fit Body Boot Camp is the solution people are looking for.
As you’ll see on the video, all of the most recent fitness research proves without a doubt that endless hours of standard cardio are essentially useless in the battle to burn fat. 9 out of 10 people who call you on the phone, message you on Facebook or answer one of your emails are going to tell you that their #1 goal is to lose fat. 9 out of 10 will also tell you that they go to the gym and run on the treadmill for hours or that they knock themselves out in Zumba class four nights a week and yet they can’t lose the fat.