Posted by stevehochman on Tuesday, March 9th, 2010
My brother, the fitness marketing evil genius, David Tendrich and I just got back from an awesome snowbarding trip to big Bear Ca.
We were celebrating because he literally just finished creating this AMAZING new software that pumps out over 80 beautiful, client pulling craigslist ads in just minutes.
so anyways, it was my second time ever snowboarding, and David’s first!
And a trip just isn’t fun unless it involves going to the EMERGENCY ROOM.
And THIS trip, was no exception.
My brother got into a fight with a tree and rock tag team.
And it appears that the tree and rock won this battle.
Posted by stevehochman on Tuesday, February 16th, 2010
Here is another awesome guest post from my favorite brother David Tendrich.
Take it away David!
Copywriting is pretty friggin cool.
I mean, where else can you type up a few words, send’em out to the world, and make thousands of dollars, instantly?
Not too many places (I mean, unless you’re an author or something).
Do you write copy?
If not, why not!?
Don’t you see how cool it is? If you already do write your own copy, then skip this next part, but if you don’t, then…
Place a mental checkmark next to any of these ideas below that are holding you back from writing your own copy…
I’m not a good writer
It’s way too difficult
You need to know crazy psychological tactics to get people to buy
I just don’t know where to start
I don’t have the time
Ninjas cut off my finger tips so I can’t type Unless you placed a mental checkmark next to the last idea there, you ALREADY ARE a killer copywriter… you just don’t know it…
Posted by stevehochman on Tuesday, February 9th, 2010
There’s one part of boot camp marketing that seems to be getting over looked WAY too much.
It’s SELLING!
You see, getting leads is just one part of boot camp marketing. The other part is SELLING.
And when I say selling, I’m talking about “Buy or DIE” style.
Here’s how buy or die works…
You FOLLOW UP with a lead until they either BUY, or ask you to stop contacting them (DIE).
Here are 5 methods to get leads to “Buy or DIE”
1. By Email – Having a pre-made email auto responder system is a great way to follow up with leads
And the best part is that you only have to create the emails once, then as leads are entered into your “lead system”, the follow up happens on auto-pilot.
2. By Phone – As soon as a prospect tries out your boot camp or submits their phone number on your website, set up a phone follow up schedule.
I make the majority of my follow up calls in the first 10 days because that is when a prospect is the “hottest”
My brother, the fitness marketing evil genius, David Tendrich and I just got back from an awesome snowbarding trip to big Bear Ca.
