Read the following two marketing messages and tell me which one feels more powerful to you:
Fit Body Boot Camp offers personal training at the lowest possible prices. We provide the most powerful weight loss workouts available and we have the best nutritional consultations money can buy.
Our Unstoppable Fitness Formula guarantees results. No one else can make that claim.
Have you ever gotten real weight loss results from a gym?
Well, Fit Body Boot Camp isn’t a gym. But it is where you’re going to get the kind of fitness results you see on those cheesy TV commercials. (Yes, your abs can actually look like that.)
If you don’t know, Fit Body Boot Camp is personal training that won’t bankrupt you, workouts that will get you the body you want, and nutritional meal plans you’ll love to eat.
Which of these do you think would bring you more clients? Or better yet, if you were a prospect, which one would compel you the most?
I know which one would work better. See, I wrote one of these options while purposely committing the same fatal mistake nearly all fitness marketers commit when marketing. Did you spot it?
Well, let’s look at what’s different between the two: