One of the very best personal trainer marketing tools in the world is your own fitness info product. With it, you can build your email list, build up a customer following for future products, set yourself up as a subject matter expert, bring attention to your skills and your business and earn some impressive cash. How many tools can you do all of that with? That’s why fitness info products are one of the hottest fitness business trends of 2014.
A lot of people who have great ideas for topics or really useful knowledge about one favorite topic are still held back from launching their first fitness information product because they think it takes months to do. But I can tell you that you can very easily create and launch your first fitness info product in less than two weeks.
How do I know this?
Shawna Kaminski, owner of Calgary NW FBBC did it on a dare from Craig Ballantyne. He challenged her to launch a new jump rope program info product in twelve days and she not only did it, she exceeded the sales goal by 50% and made $8,000 in one week.
What’s really important to note here is that she didn’t have this kind of success after brainstorming for a few months, then creating for a few months and then spending another few months getting everything set up.
She just did it.
It all goes back to what Bedros calls “imperfect action.” Let it be less than perfect, just act. Just get it done. You cannot make money on anything until it’s done. That project sitting on the back burner until you get it perfect? It’s making you no money at all. All of those fitness info products that are out there making money? Almost none of them are perfect.
So here’s how you can get your first info product into customers’ hands within two weeks, just like Shawna did.
Decide on an idea or topic.
You probably already have a few ideas in your head about what you’d like to cover. Even if you don’t, you can spend a few hours on Google finding out what people are looking for. The time of year has a huge effect on that. Fat loss programs and diets are hot anytime, but especially in January, when people have set their New Year’s resolutions and feeling that holiday weight gain. Summer is a great time for outdoor workouts and spring is a great time to launch a bikini transformation program.
Along with deciding your topic, you need to decide on the delivery method. Will it be a downloadable e-book? A video workout program? A “course” you sell by subscription?