Improving your fitness boot camp marketing methods should be a top priority if you’re looking to grow your business. Plain and simple. If you’ve owned your boot camp for a while now, then you probably have a few tricks up your sleeve for gaining a few new clients here and there, but if you haven’t taken the time to create a solid marketing plan then you’re leaving thousands of dollars on the table. Money that will allow you to hire the staff you need to give you the freedom you want as a business owner. Money that will go to your competitors if you don’t up your fitness marketing game. So let’s get to it!
Have a Plan
Okay, so the best way to improve your fitness boot camp marketing plan is to actually have one. Why is having a marketing plan in place so important? Well, for one- it lays out your budget and ensures that the money you’re spending on marketing is done wisely and appropriately.
A good fitness marketing plan should include things like knowing your target market and ways to reach that market (strategies) and goals that you’d like to achieve within a given timeframe. Another benefit to having a marketing plan is the fact that you can track what’s working and what isn’t, which is something that all boot camp owners really need to pay attention to. It’s all too easy to lose focus when you don’t have a plan so crafting one will ultimately keep you on the right track. And keep a steady stream of clients coming through your doors.
Stop with Traditional Marketing
One of the best ways to save money on marketing is to go ahead and call it quits with newspaper ads, print ads, and direct mail marketing. Unless you’ve got the budget and don’t have to think twice about it (because “traditional” type of marketing is pretty expensive), then you should switch your focus onto other methods that will give you a better return on your investment like email marketing and marketing through social media.
Both extremely cost effective, email marketing and marketing your boot camp through social media is definitely the way to go in today’s fast paced world. Don’t have a Facebook Fan Page set up for your boot camp yet? That’s your very first step. Promote it to all of your clients to build a little buzz. People love showing off so start taking pictures of sessions and post them to your page to show what a fun experience working out at your boot camp really is. (Get your client’s permission first, of course.) Share inspirational quotes and any tips or tricks you may have for losing weight and watch your Fan Page grow like wild fire.