Creating an Effective Fitness Boot Camp Marketing Funnel on Facebook

Bedros has spoken several times about the extremely effective fitness boot camp marketing that can be done on Facebook. But it’s possible to create a great following on Facebook and get lots of great comments and interaction without actually making any money from it.

At the last Fitness Business Summit, Josh Carter, perhaps THE Facebook marketing expert in our business, spoke in depth about maximizing the potential of Facebook for getting new clients. Bedros just uploaded the entire one-hour video and I strongly recommend that you go watch it here. His nuts and bolts advice is invaluable.

But in the meantime, I want to share with you his simple and effective plan for using Facebook as a fitness boot camp marketing funnel. It’s a deceptively easy, five-step plan that turns Facebook onlookers into qualified leads for your business.

Screen Shot 2014-10-30 at 10.11.03 PMThat’s really the main crux of Josh’s talk; that all the Facebook fans in the world won’t make you money unless you are creating a funnel through which they become actual leads. Even though we talk a lot about the value of organic promotion (posts that your friends and clients share with their friends), organic promotion doesn’t actually get you the multitude of prospects that Josh’s plan is going for.

The fact is that only about 10-15% of your Facebook fans see your status update or motivational post. So even if you have 5,000 followers, only 500 or so are being reached. Why? Because Facebook wants you to pay for wider-reaching or more targeted ads.

At first, you might think this sucks. But targeted ads are well worth the money. In fact, Josh likens Facebook to a money machine when targeted ads are used. As he says, “You put ten dollars in and get eleven dollars out. If you had a machine that did that, how often would you put a ten-dollar bill in the machine? As often as possible.” It’s called investing in your fitness boot camp marketing and it’s a smart investment. Read the rest of Creating an Effective Fitness Boot Camp Marketing Funnel on Facebook

Selling Personal Training Online, Part 2 – Creating and Marketing Your Program

In my last blog post, I explained how selling personal training through an online program can bring you long term passive income as well as new clients for your fitness boot camp business. To recap what I explained in the last post, there are several benefits to offering personal training through an online coaching program:

  • Immediate income generated through sales.
  • Long-term income potential through building trust and credibility.
  • Passive income from your program with no significant work needed from you.
  • Potential new client income through program’s visibility on Facebook and other social media.
  • Potential new long-term clients by converting online members to boot camp members.

But first you need to decide what type of program you’re going to create and then how to set up the marketing and delivery for that program. Fortunately, Shawna Kaminski, the FBBC owner who earned $7,000 in 72 hours with her online coaching program, was kind enough to offer up a blueprint for both.

Creating Your Online Coaching Program

Screen Shot 2014-10-28 at 1.13.44 PMSelling personal training through an online coaching program isn’t that much different from coaching clients in your boot camp. Think about what you provide your clients in your boot camp in order to get them the results they need: nutritional guidance, a great workout, accountability, motivation and support from both you and fellow clients. These are the things that need to be included in your online coaching program. You can even create a partnership with a local nutritionist. They can create the nutrition plan, you create the workouts and both of you market to each other’s mailing lists.

The type of nutritional plan and workout that you create for the program will depend on your expertise, your group’s goal and their demographic. It will depend on whether you’re doing a fat-burning program, a strength building program, a special abs program and so on. You could also skip the specialization altogether and make your selling point the fact that people who aren’t ready/comfortable with/into a group training environment can get all of the benefits of your boot camp right in their own home.

Prior to creating her online coaching program, Shawna polled her mailing list and got their basic information and also asked them what their specific fitness issues and obstacles were. Then she took that information and created a program that would meet the needs of the most people.

Structuring Your Online Coaching Program

It’s important to keep things as simple and consistent as possible, especially your first time around. Shawna set up a 90 day coaching plan, which she priced at $99/month, paid up front at $297. She changed up the workouts every few weeks and a created a scalable nutrition plan. She met with her coaching clients daily in a private group on Facebook to provide that accountability, motivation and support that people need to succeed. Read the rest of Selling Personal Training Online, Part 2 – Creating and Marketing Your Program

Selling Personal Training Online, Part 1 – Why It’s a Good Idea

Fitness boot camp owners have to be experts at balancing time and money. They have to know when it’s better to spend money and save time or vice versa. They also have to know how to maximize their income for the hours they spend running their business. The Fit Body Boot Camp business model is based on the principle of maximum earnings for minimum labor. The boot camp model was created because group training earns much more per hour than selling personal training one-on-one.

But you can take the principle of maximum earnings for minimum time one step further, by creating streams of income that earn you passive income long after the work has been done. Two of the best ways to do this are by creating and selling fitness info products and by offering online coaching.

Screen Shot 2014-10-24 at 10.18.42 AMOnline coaching can be a huge moneymaker for you. It was for FBBC superstar Shawna Kaminski, who just brought in $7,000 in 72 hours with her first online coaching program. The beauty of it is that you usually have to do very little once you’ve created the programs you’re offering clients.

Most of the time, you create a program or set of programs, set up a payment and delivery system, create a marketing campaign and then have something that can continue to earn money for you, while all you might do is tweak your marketing or start a new marketing campaign periodically.

Fitness info products and online coaching share some similarities and can achieve the same results, but they have some important differences. You might create a workout and nutrition program focused on losing belly fat and package it into a fitness info product, or you could create the same program and offer it via online coaching. The main differences between the two are price and interaction. Read the rest of Selling Personal Training Online, Part 1 – Why It’s a Good Idea

5 Things to Do This Month if You’re Starting a Boot Camp

When you’re starting a boot camp, you have a number of tasks in a number of different areas, including your physical facility, marketing, staffing and your daily operations. Sometimes it can really help your mindset and your progress if you can identify a handful of top priorities for right now, to keep yourself from getting overwhelmed or bogged down with details that can wait.

Here are five things you need to accomplish in your first month if you’re starting a boot camp.

Focus your marketing efforts on the three most important client funnels.

80% of your new clients are going to come from three channels: Facebook, your email list and client referrals. It’s especially important in the beginning that you focus your efforts on these. One of the best things about this list is that they’re all free, which can be important when you’re operating on a start-up budget.Screen Shot 2014-10-23 at 9.10.47 AM

So how do you maximize the potential of these channels?

Start posting relevant content regularly to your Facebook page. At least one post per day. The most important posts are usable content that your followers will share and that help set you up as an expert, progress pictures that your clients’ friends will comment on, and any low-barrier offers that you have going on.

On your Facebook page, invite followers and visitors to sign up for your email list. Entice them with an opt-in page that rewards them with a free fat loss report, workout video or other valuable download. When new clients or customers using a low-barrier offer come in to your boot camp, always get their email addresses and add them to your list. Ask people to sign up for freebies and valuable content whenever you post a YouTube video, share a blog post or hand out your cards or flyers. Read the rest of 5 Things to Do This Month if You’re Starting a Boot Camp

FBBC World Conference Wisdom for Those Starting a Boot Camp

This year’s Fit Body Boot Camp World Conference was no surprise; it was dynamic, packed with practical information, exciting, motivating and inspiring.

If you weren’t able to make it to the Fit Body Boot Camp World Conference, I want to share with you some of the things that you would have taken away from the conference and used to go back to your fitness boot camps pumped, informed and focused. If you’re just starting a boot camp, these points should be printed out and taped somewhere that you can see them regularly.

Find a mentor or coach or more successful friend and then ask and learn.

Screen Shot 2014-08-18 at 7.34.30 PMDon’t try to figure everything out on your own, especially if you’re just starting a boot camp. Successful people, especially Fit Body Boot Camp top earners, are happy to share what they know with people who are willing to listen.

Whether you need to learn how to become a fitness marketing powerhouse or how to find, hire and train your staff, ask questions and then listen to what people who have already mastered these things have to teach you. You’ll save years of trouble and financial struggle just by taking advantage of other people’s experience.

Do at least one thing every day to move yourself closer to your goals.

Every day that you stand still is a day wasted. Don’t tell yourself that you’ll work on making the most of the three best sales funnels at some point. Work on one of them today. Don’t tell yourself that you’ll come up with a fitness info product once you’re making more money. Start brainstorming ideas this week. Don’t decide that you’ll give those windshield flyers another week to pay off, try another strategy right now. Have a list of goals and then list out some steps to reach those goals, then do at least one of those things every single day. Read the rest of FBBC World Conference Wisdom for Those Starting a Boot Camp

Marketing a Personal Training Business into a 7-Figure Monopoly

When a brand-new Fit Body Boot Camp owner or any new fitness entrepreneur is struggling to pay the bills and wondering what to do next to build their business, they have some trouble believing they could be earning six or even seven figures within just a few years. They know very little about marketing a personal training business, becoming well-known in their communities or establishing themselves as experts.

But let’s be really clear about something: the biggest earners at Fit Body Boot Camp started from exactly that same place. If they can get from where you are to where they are, so can you.

Screen Shot 2014-10-13 at 1.53.46 PMI’ve spent a lot of time talking to and learning from people like Shawna Kaminski, Rebecca Tabbert, Sean Francis, Josh Carter and many other Fit Body Boot Camp owners who are pulling in 6-7 figures per year.

I want to share with you four things they all have know, use and tell the people who ask them for advice; four things that will help you get into a position to start marketing your personal training business into a seven-figure monopoly on the personal training market in your area.

Don’t run your business (or let it run you); use really good systems and let those systems run the business for you.

Fit Body Boot Camp owners have the advantage of having turnkey marketing, email, accounting, staffing and retention systems built right into their start-up package. These systems were chosen because they work. FBBC owners they don’t have to reinvent the wheel or spend hours out of every day overseeing every aspect of the business. Smart entrepreneurs will find out which systems are working for the most people and implement those systems so that they can focus their energy and time on getting and keeping new clients. Read the rest of Marketing a Personal Training Business into a 7-Figure Monopoly

If You’re Selling Personal Training, You’re Selling the Wrong Thing

Do you know what the difference is between selling a product and selling a result? The answer is: everything.

When you’re selling a product, you’re just one of many in your area selling the same thing. You have to tell your prospect, “Look, here’s how I compare on price, features, etc.” When you’re selling results, all you have to say is “Look.” The key to fantastic conversion rates and steadily increasing your business and your income is to stop selling personal training and start selling results.

How do you do that?

First, by promising what no one else can and then delivering on that promise. You have what you need to do that. There is no better fat-burning program out there than what is offered by Fit Body Boot Camp and we’re known for it all over the US and Canada. Our fitness boot camps are also known for their community, accountability and support.

All you have to do is deliver a great customer experience using the formula you already have in your hands. When you do, you will have a building full of people who are walking, talking, breathing illustrations of the results you promise and deliver.Screen Shot 2014-10-07 at 8.33.06 PM

Those living, breathing illustrations are going to tell everyone they know how they were able to transform their bodies and their lives and THAT is what will make you stand out among everyone else in your area.

There are a number of different marketing applications of Pereto’s 80/20 rule, but one of them is that 80% of your business will come from just 20% of your marketing channels. And I will tell you straight up that one funnel of your 20% will ALWAYS be referrals. This is why you must be focused on delivering results and then selling those results.

Selling personal training is one thing. Selling a changed body, a changed life, a changed outlook…..that’s a completely different thing and its value is so far above a package of workout sessions that the two can’t even be compared.

This is why the people who make six or seven figures in this business are the ones who can charge based on the value of their services rather than the going rates at the big box gyms or the specials over at the fitness boot camp three blocks away.

They don’t compete on price because they don’t have to. They’re delivering results and they know that results are the real product. Selling personal training is about selling change. It’s about selling true, lasting change and how that lasting change will make the client feel. Read the rest of If You’re Selling Personal Training, You’re Selling the Wrong Thing

Would You Be Happy to Make $5,000 in One Week from Your Boot Camp Marketing Email List?

$5,000 in extra revenue in one week. All the result of doing nothing more than sending out three short emails to your boot camp marketing email list. Does that sound pretty decent?

What if that $5,000 in turn led to an extra $83,000 this year?

Josh Carter did it and he’s put the entire promo together in a package for others to use, including the three emails for you to cut and paste. Let me tell you what he did.

Josh wrote up these three emails and sent them all out to his email list over the course of a week. The offer he made to the list was for his 28 Day Fit for Fall Challenge, which sold for $98 (two payments of $49). In that one week, he’d gotten 55 people to sign up, netting him $5,390. But that’s just the tip of the iceberg.Screen Shot 2014-10-01 at 8.58.28 PM

Based on Josh’s conversion rates, he’ll turn those 55 people into 35-40 new clients paying $197 each month with monthly recurring billing (EFT). At minimum, that’s an additional $82,740 revenue. From three simple emails that you can get here.

Like I said, Josh put a promo package together to make it easy for you to duplicate his results, whether you’ve been in business two months or two years.

Here's what you'll get with it.... Read the rest of Would You Be Happy to Make $5,000 in One Week from Your Boot Camp Marketing Email List?

How Successful People Think about Starting a Fitness Business

There is definitely a huge difference between the way that successful people think and the way that unsuccessful think. In fact there are several huge differences. In working with and getting to know a lot of very successful fitness business owners and also coaching and mentoring some unsuccessful entrepreneurs, I’ve found that the way people think has everything to do with the way they run their businesses and how well they do it. If you’re starting a fitness business, you want to do so with a mindset that is programmed for success.

Let me share with you some of the really important differences in mindset between the successful and the rest of the world.

Successful people don’t focus on the problem, they focus on creating the solution.

How many meetings have you been to where everybody sat around griping about a problem – all the money it was going to cost, how much of a hassle it was going to be, what kind of doom and gloom might result – and no one actually offered any solutions?

Screen Shot 2014-09-26 at 10.17.15 AMTruly successful people identify the problem and then move right on to creating the solution(s) to it. No doom and gloom. Just answers and a mindset that was already focused on being past the problem. They think outside the box and even have the courage to break all the rules in order to keep on the path to success.

Have you ever really watched a track athlete take the hurdles? Look closely. They’re not looking at the hurdle that’s right in front of them. They’re looking ahead to the next one.

Successful people understand that it’s okay to make money – the more their business grows, the more people they can help.

People have a preconceived notion that really successful people are totally focused on the money. In a way they are, but it’s more that they’ve given themselves permission to make more money. They know that the more money they’re making, the more clients they can help, the more staff they can employ and the more charitable work they can do. Read the rest of How Successful People Think about Starting a Fitness Business

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